International Brand Strategist, Author, and Head of Strategy at First Class Alliance
At the eager age of 6, John Bejarano’s entrepreneurial spirit began to take shape when he founded his first business of selling cakes and homegrown coffee to his local community. Fast forward over 30 years, and John has built a solid reputation as a hands-on strategic thinker known for delivering dynamic, impactful results in brand strategy, product launches, digital marketing, and celebrity partnerships.
As CEO & Head of Strategy for First Class Alliance (FCA), John is responsible for leading the agency’s creative vision for strategy, design, marketing and brand licensing.
Key clients have included SMS Audio, a 50 Cent owned headphone company where John lead Global Promotions; Celsius energy drink where John developed a licensing & endorsement partnership with Grammy nominated artist Flo Rida; Bombay Sapphire (Bacardi) for entertainment product placements and promotional events; Telemundo N. America, for social media strategy; and Office Depot, where John launched the B2B Email CRM strategy for N. America; among a wide range of startups and product launches worldwide.
Preceding FCA, John was the Senior Account Executive at ValueClick Media (now Conversant) in NYC—a leading digital advertising network and owner of CJ. John lead successful online marketing programs for well-established brands like QuickBooks, Sol Melia, AOL Latino, and CitiFinancial as well as collaborated with leading agencies including Sapient, WorldMedia, and CPB. Other key positions include Senior Account Director for SendTec/RelationServe, Digital Consultant at MDG Advertising, and Senior Digital Strategist at iSource Digital.
John is currently on the Board of the MIT Enterprise Forum of S. Florida as VP of Marketing, and previously on the Board of the S. Florida IMA for 7 years. He is a recognized public speaker, co-author of the best-selling book “Game Changers,” which peaked at #1 on Amazon’s marketing category, and the Host of the live radio show on business growth The Launch Radio.