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Other Formats:Audible Audio Edition Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide
Sep 26, 2011by John Jantsch$ 9 85 $16.99FREE Shipping on eligible ordersOnly 12 left in stock - order soon.More Buying ChoicesWhispersync for Voice-ready
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Other Formats:Hardcover, Audible Audio Edition, Audio CD - by John Jantsch
The Commitment Engine: Making Work Worth It
Oct 11, 2012by John Jantsch$ 7 50 $26.95Only 1 left in stock - order soon.More Buying ChoicesWhispersync for Voice-ready
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Author Updates
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Blog postWeekend Favs June 3 written by John Jantsch read more at Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
siteInspire – siteInspire is a showcase of the finest -
Blog postHow to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing
If it costs too much to bring in customers, you’re quickly going to find yourself treading water. You congratulate your staff on the sale (keep it going!), yet your marketing spends translates into zero net gain–or even a loss in some cases. Continue treading these waters and you’ll need a life vest. However, if you are able to minimize Customer Acquisition Costs (CAC), you’ll have a sust -
Blog postHow to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with John Hall
Podcast Transcript
Guiding today’s customer journey means staying top of mind at every stage. Like so many things today that often involves content, but there’s so much more.
My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence & Co. and the author of Top of M -
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Blog postProof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing
As a small business, lead conversion can mean a lot of things to different people.
Most likely you can think of a handful of things yourself. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook….
That’s all great stuff.
It’s really a true win.
But until -
Blog postCan A Salesperson Really Think Like a Marketer? written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Scott Ingram
Podcast Transcript
I wrote a book titled Duct Tape Selling – Think like a marketer, sell like a superstar.
Occasionally, I hear from salespeople who read the book and acted on the advice and the story is always the same – it’s a lot of work but the payoff is worth it.
My guest for this week’s episode of the Duct -
Blog postTranscript of Can a Sales Person Really Think Like a Marketer? written by John Jantsch read more at Duct Tape Marketing
Transcript provided by Verbatim Transcription Services
Back to Podcast
Transcript John: So can a salesperson really think like a marketer? On this episode of the Duct Tape Marketing Podcast I talk with Scott Ingram and he has started two podcasts, he’s written a book, he is rocking it as a salesperson thinking like a marketer, check it out.
He -
Blog postTranscript of How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing
Transcript provided by Verbatim Transcription Services
Back to Podcast
Transcript
John: Staying top of mind is how you generate leads, it’s how you increase profits, it’s how you get referrals. So we’re going to talk to the author of Top of Mind, John Hall. Check it out.
Hello and welcome to another episode of the Duct Tape Marketing podcast. This is Jo -
Blog postThe Enduring Power of Content in Marketing written by John Jantsch read more at Duct Tape Marketing
I know, I know, if somebody writes one more thing about content you’re going to lose it, but hear me out, I actually think I can make you change your mind about content.
Inbound marketing is a powerful approach that businesses need to be using today, and if you aren’t implementing the tactics and strategies involved, you’ll find yourself at a serious disadvantage.
I -
Blog postWeekend Favs May 27 written by John Jantsch read more at Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Confluence – Content collaboration software that changes ho -
Blog postWhat’s the Difference Between Small Business and Large Enterprise SEO? written by Guest Post read more at Duct Tape Marketing
Big data and cloud-based software have definitely helped level the playing field for businesses of all sizes. Yet, despite easy access to data and improved large-scale management capabilities, small businesses still have to approach some parts of their business differently. Like SEO.
It’s important to note that just because the approaches to SEO are dif
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