John Story

John Story

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About John Story

I was born in 1957 in Houston, Texas. I had a long career in the oilfields of South Texas, before going back to earn a business degree from Texas A&M University. Though I started as Class of '80, I finished as Class of '91. One of my favorite T-shirts says, "College, the 12 best years of my life!" and I mean it. Once I started back, I found it difficult to stop, earning an MS from A&M and a Ph. D. from the University of Colorado. I have served on the faculty of UTSA, Idaho State University, and the University of St. Thomas, in Houston. I have worked with a variety of marketing research firms to measure, analyze, and develop customer/brand relationships. I founded Storyed Solutions to provide marketing and management research solutions to industry and higher education. I have been married for over 30 years, to the same wife, and have three lovely daughters.

My Business Short Books compile material that I have used to supplement my teaching and give students a deeper understanding of specific strategic topics. They include insights, examples, and equations (when appropriate). They are not designed to replace textbooks, but convey a level of understanding not typically available from the typical textbook chapter.

I learned to surf, at 49, when we decided to move back to Texas, from Idaho. It was one of the best decisions I ever made. In Old Guy Surfing I share my learning experiences, along with strategies and techniques to keep old guys surfing into old age.

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Author Updates

Books By John Story

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The Power of Segmentation: How segmentation creates value Dec 2, 2015

by John Story

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$6.95

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$11.97

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$3.99 (4 Used & New offers)

The Power of Segmentation Dec 6, 2015

by John Story Ph. D.

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Marketing Math Made Really Easy: A simple approach to the math that makes marketing work Feb 21, 2016

by John Story

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$6.95

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Price Elasticity of Demand and Marketing: Mastering elasticity to market strategically Jan 5, 2016

by John Story

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$6.95

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Learning Curves, Economies of Scale, and Strategic Marketing Feb 3, 2016

by John Story

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$6.95

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$14.97

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Old Guy Surfing: It's never too late to try the greatest sport around

by John Story

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$7.97

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Old Guy Surfing: It's never too late to try the greatest sport around Oct 27, 2015

by John Story

Kindle Edition

$5.38

Paperback

$5.38 $11.97

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$5.38 (5 Used & New offers)

The Millennial Guide for Marketers, Managers, and Millennials: Successfully selling to, managing, and being Millennials Jul 13, 2016

by John Story

Kindle Edition

$7.47

The Millennial Guide for Marketers, Managers, and Millennials: Successfully Selling to, Managing, and Being Millennial

by John Story Ph.D.

Paperback

$3.09 $16.87

Get it by Wednesday, Apr 24

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