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Chip Kidd

Judge This (TED Books) Hardcover – June 2, 2015

by Chip Kidd (Author)

45 ratings

Part of: TED Books (24 books)

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A fun, playful look at the importance of first impressions—in design and in life—from acclaimed book designer Chip Kidd.

First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how we feel. In Judge This, renowned designer Chip Kidd takes us through his day as he takes in first impressions of all kinds. We follow this visual journey as Kidd encounters and engages with everyday design, breaking down the good, the bad, the absurd, and the brilliant as only someone with a critical, trained eye can. From the design of your morning paper to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd reveals the hidden secrets behind each of the design choices, with a healthy dose of humor, expertise, and of course, judgment as he goes.

Judge This is a design love story, exposing the often invisible beauty and betrayal in simple design choices—ones most of us never even think to notice. And with each object, Kidd proves that first impressions, whether we realize it or not, have a huge impact on the way we perceive the world.

Print length

144 pages
Language

English
Publisher

Simon & Schuster/ TED
Publication date

June 2, 2015
Dimensions

5 x 0.7 x 7 inches
ISBN-10

1476784787
ISBN-13

978-1476784786
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Editorial Reviews

About the Author

Chip Kidd is a designer/writer in New York City. His book cover designs for Alfred A. Knopf, where he has worked nonstop since 1986, have helped create a revolution in the art of American book packaging. He is the recipient of the National Design Award for Communications, as well as the Use of Photography in Design award from the International Center of Photography. Kidd has published two novels, The Cheese Monkeys and The Learners, and is also the author of Batman: Death By Design and the coauthor and designer of True Prep, the sequel to the beloved Official Preppy Handbook. His 2012 TED Talk has been viewed 1.2 million times and is cited as one of the “funniest of the year.” He is most recently the author of the bestselling GO: A Kidd’s Guide To Graphic Design.

Product details

Publisher ‏ : ‎ Simon & Schuster/ TED; 1st Edition (June 2, 2015)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 144 pages
ISBN-10 ‏ : ‎ 1476784787
ISBN-13 ‏ : ‎ 978-1476784786
Item Weight ‏ : ‎ 9.6 ounces
Dimensions ‏ : ‎ 5 x 0.7 x 7 inches

Best Sellers Rank: #744,663 in Books (See Top 100 in Books)
- #141 in Advertising Graphic Design
- #337 in Digital Art
- #924 in Individual Artists' Books

Customer Reviews:
45 ratings

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Chip Kidd

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Charles (Chip) Kidd (born September 12, 1964) is an American graphic designer, best known for his innovative book covers. Based in New York city, Kidd has become one of the most famous book cover designers to date.

Bio from Wikipedia, the free encyclopedia. Photo by Luigi Novi [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0) or CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons.

Customer reviews

5 star		58%
4 star		24%
3 star		8%
2 star		10%
1 star 0% (0%)		0%

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Top reviews from the United States

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Jennifer Mora

Three Stars

Reviewed in the United States on October 22, 2017

Verified Purchase

Just watch the Ted Talk instead of purchasing this

One person found this helpful

Helpful

NMwritergal

Fast and Fun

Reviewed in the United States on November 5, 2016

Verified Purchase

Fast and fun read, visually appealing. Chip Kidd, as always is one of my faves in the area of design,

Helpful

Blanca de Hvidsten

Excellent way of getting inspired to CREATE

Reviewed in the United States on October 11, 2015

Verified Purchase

I loved the storytelling with the relevant process of it all.
Great help to writing my master thesis. It helped me draw from my own knowledge in a very creative and inspiring way.
Thank you!
More like this please!

One person found this helpful

Helpful

L. Morales

Simple, short and sweet

Reviewed in the United States on August 19, 2015

Verified Purchase

It's not a novel, but it has nice ideas and examples of how to promote something using mystery or clarity or a combination of both.

Helpful

Ithamar A.

Five Stars

Reviewed in the United States on October 25, 2016

Verified Purchase

Awesome books, I'd recommend to everyone!

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teachlearn4evr

I expected a good deal more

Reviewed in the United States on June 8, 2015

Verified Purchase

Not as enlightening as I had anticipated, based upon the review/description. For the $7.99, I expected a good deal more...

One person found this helpful

Helpful

Janet

Subject doesn't translate as well in Ereader format.

Reviewed in the United States on June 2, 2015

Though I do not recommend this in ebook format because of the inability to have the graphic illustration and the commentary on screen at the same time, I never the less found the subject extremely interesting. Chip Kidd shares his reasoning for his choice of book cover art. I thought the method by which he selected the type of cover to be fascinating, and it gave me some insight into why I am attracted to covers in the bookstore and library. Perhaps I am missing out by not having a color ereader.....
*I received my copy through Netgalley.com in exchange for an honest review.

2 people found this helpful

Helpful

David Wineberg

Reverse spinoff

Reviewed in the United States on June 2, 2015

Chip Kidd is a very lucky man. Right out of graphic design class he was hired into publishing in New York City, and has been a book cover designer at the same firm ever since. He works with the biggest names and gets seemingly free creative reign. He has collected some of his best covers, and the real world design elements that inspired them, into a short, fast little book you can read in an hour or two.

Kidd created a continuum, a horizontal line that goes from clarity to mystery, rating various elements of daily life according to how much work it takes to understand them. He measures his book covers by how much they might benefit from extreme clarity to extreme mystery.

The medium is the message, so you would expect a book cover designer to publish a book. Unfortunately, this is written as belonging to some other medium. Every image is accompanied by a short paragraph or two, more of a narration than a narrative. The images on the opposite page would have much more impact on a large screen, particularly in an e-book, where you can’t see the image at the same times as the text. The whole effort fairly screams to be a 50 minute slide show, with Kidd narrating. He would be far more entertaining than the book.

And so it is. This is the print extension of his TED talk, for those who need a paper version of the video available online. The video is much more fun.

David Wineberg

9 people found this helpful

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Top reviews from other countries

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Verity

Fun read

Reviewed in the United Kingdom on June 22, 2015

Verified Purchase

I brought this book this evening and finished reading it this evening. For the first time in my life I read a whole book in one evening, it's inspiring how you really can relate everyday objects to wider ideas and more complex problems. I don't usually stop and look at things and try to relate it to design work, but from now on I will. Thanks Chip Kidd, you've inspired another designer 😊

Eanna

Five Stars

Reviewed in the United Kingdom on December 2, 2015

Verified Purchase

Fast and as intended

Amazon Customer

Un libro TED

Reviewed in Spain on June 27, 2016

Verified Purchase

Este es un libro extensión de la charla que dio Chip Kidd en TED, pero realmente son algunas reflexiones 'positivas más o menos interesantes, y una segunda parte genial donde analiza su trabajo a través de ejemplos donde explica la idea detrás del producto. Es un libro pequeño, pero que merece la pena si te interesa la edición y disfrutaste de la charla TED.

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cloudya

i expected more

Reviewed in Germany on January 7, 2017

Verified Purchase

this book, being part of the TED series, is unfortunately not quite as inspiring and interesting as i expectedd it to be.
when i bought it, i hoped to see more examples of how simple yet useful designs make our daily lives easier and maybe even more enjoyable.
the author does use one or two examples like that. but he uses a lot of examples of his own designs in which i am left hungry for more on his thought process. short can be on point, exact and quick to understand, but in this case his descriptions were TOO short and left me with an unsatisfied curiosity and a sense of rather uninspired disappointment.

Valeria

Pretty compact cute book

Reviewed in Germany on April 19, 2021

Verified Purchase

Super book! I think it teaches a lot. Also it’s really funny at some points I was laughing out loud) who is interested in graphic design is gonna like it.

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