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Judo Strategy: Turning Your Competitors' Strength to Your Advantage Hardcover – September 1, 2001
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"...when taken to the mat, the book stands the test." -- Entrepreneur Magazine
"Judo Strategy is a lively, detailed analysis of how small companies can compete against larger ones." -- Business Week
"Yoffie and Kwak successfully follow through on a simple approach that delivers useful advice for any manager." -- Computerworld
Top Customer Reviews
It is easy to tell stories, but that is all this book does. The predictive power of this claptrap will be zero - and results, specifically future results, are all that counts. Prospective CEOs should look inwards and discover themselves rather than waste their time on this and similar books.
Of course the upstart company does not always win, so the authors introduce the sport of Sumo and then describe how to apply Sumo Strategy to deal with a Judo strategist, using examples of behavior by AOL, Cisco, Coca Cola, Du Pont, Intel, Microsoft, and Texas Instruments.
I enjoyed the judo and sumo metaphors and especially all the stories about companies that had used these strategies successfully. The only suggestion for improvement I might offer the authors is to include more examples of companies (like Netscape) who violated these strategies and paid the price.
Judo Strategy winds down with a list of five rules for the Judo Strategist, which I will summarize as: Focus, Execute, Be Nimble, Leverage Creatively, and Cut Your Losses Quickly. I was particularly impressed by the passion, energy, intellect and dogged determination required of a small company leader to compete successfully with a large company.Read more ›
The book's other weakness is that over 70 percent of the examples come from Internet, software, semiconductor, and the computer industries. If you work in another industry, I suspect that you will have a hard time translating the concepts into specific tactics for what your business should do. For example, how does this strategy apply to network marketing, fast food, and motion pictures?
The authors did a lot of research on judo, both in the U.S. and in Japan to write the book. So if you always wanted to learn a little more about that martial art, this book will give you an introduction into the history and philosophy of judo.
The book is organized into three sections. The first explains the principles. The second section provides three examples (Palm-Handspring, RealNetworks, and CNET). The final section talks about how to use size to crush judo strategies (the sumo strategy) and more advanced ideas for judo strategy.
Judo strategy focuses on answering the question of why Palm was able to prosper against Microsoft while Netscape faltered. So if you keep that comparison in mind, you will get a good sense of much of the book's content. I liked the way the authors used "failure" examples to help reinforce their points.Read more ›
The book is a little heavy on high-tech/Internet-related examples, but overall, it's a good read, and unlike many others in the category, it's almost entirely jargon-free.
Most Recent Customer Reviews
This book is not about actual judo. Its about business strategy. What a wastePublished 17 months ago by P
very practical book, hope there will be a second book on this with more recent case studiesPublished 18 months ago by harold xue
What is your business dilemma? In short. You business dilemma is your DR is reluctantly against your request to study competitor's strength. Read morePublished on March 13, 2014 by Amazon Customer
This book is helping me dominate my much larger and iconic competitors by taking some of there market share! Has clear and simple strategies that are powerful.Published on June 4, 2012 by OPM45 Kato
Written in 2001, many of the corporate players may have changed, but the lessons are timeless in changing from a corporate reactionary stance to one of skilled forethought about... Read morePublished on March 5, 2011 by Becky Bruso
The book is very good and give the reader a broad perspective and 360 degree view of business model. It tells you how to think on another side of what we thought. Read morePublished on October 20, 2003
Several good ideas in this book on marketing strategies for smaller companies; that made the book worth reading. The author spent too much time on the discussion of Judo. Read morePublished on September 7, 2002 by J. West
The judo analogy is a very clever way to explore how small companies can defeat large companies. I particularly liked the ideas of the "puppy dog ploy", push when... Read morePublished on June 9, 2002
In their Preface, Yoffie and Kwak explain that their book "is built on two broad metaphors that we hope readers will find compelling in thinking about the strategic challenges... Read morePublished on May 2, 2002 by Robert Morris