I've been using the internet since 1986, in the days of DOS and the Usenet (did a lot of online dating in those groups). I co-authored the first textbook on internet marketing in 1996 and have been following its exciting and fast moving landscape ever since. Social media have disrupted the field of Marketing and we have to keep up with our beloved customers. Fun and challenging! I'm a Marketing Professor and have many scholarly articles on this topic as well. I hope you enjoy our books.