Congratulations! You’ve decided to work for yourself. And it’s pretty awesome. Not only are you doing what you love, but you get to work wherever you want, whenever you want. You’re floating on a cloud of endorphins, puppies and rainbows! And then, like the morning after too many glasses of Cabernet, it hits you: You have a great idea and you’re really good at what you do but you have no flipping idea how to attract attention, buzz or loyal fans, customers or clients.
Guess what? Being a “solopreneur” isn’t easy. If it were, everyone would do it. But you’re not everyone. You’re smart, driven and have an amazing idea. You’re going to drive this damn wagon, just as soon as you figure out where somebody hid the keys.
The Juicy Guide to Brand Building: Advice on How to Attract Loyal Fans and Amplify Your Message offers advice and practical steps for creating a brand from scratch that fans will adore. You know your expertise area backwards and forwards but you’ve probably got a ton of questions about marketing and branding. Little things you know would make people stand up and take notice of your brilliant idea or talent. If you’ve ever wished you could talk to a brand and marketing expert who has built a thriving business and helped many others do the same, this book is for you.
You’ll walk away armed with helpful advice on:
- what “branding” actually means
- how to clearly describe what you do
- how to differentiate in a crowded market
- how to create stunning content and blog posts to attract your audience
- how to decide on the right “hook”
- how to avoid common brand-building mistakes that many business owners make
- and more!
About the Juicy Guide Series
The Juicy Guide series is a more convenient version of asking an established entrepreneur to coffee. The best part? Witty and wise advice is doled out in delicious, bite-sized digital guides, perfect for busy people seeking a successful entrepreneurial lifestyle: those who crave freedom, independence and creativity by working for themselves. Whether you are launching a business, seeking to grow one to the next level, freelancing, starting a non-profit, marketing your art or marinating on your next big idea, these guides are chock full of insights you can use on your journey.
The Juicy Guides are just the shot in the arm you need to move forward with your business, brand or big idea. Right now.
Brand strategist, author, speaker and creator of Red Slice, a brand consultancy, Maria Ross serves as your virtual mentor, serving up her best content and advice from her years running her own business and helping others build theirs. Designed specifically for solo entrepreneurs, non-profit leaders, freelancers, and even creative business people launching their writing, art or message into the world, these guides are like a virtual coffee date with someone who's been there.