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Jungle Warfare: A Basic Field Manual for Christians in Sales Hardcover – August 9, 2010

3.8 out of 5 stars 98 customer reviews

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Editorial Reviews

About the Author

Christopher A. Cunningham is a salespersonwho has worked at the vice president level in marketing on both domestic and international advertising and public relations programs. He is a frequent corporate and retreat speaker.
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Product Details

  • Hardcover: 224 pages
  • Publisher: Thomas Nelson (August 9, 2010)
  • Language: English
  • ISBN-10: 1595551476
  • ISBN-13: 978-1595551474
  • Product Dimensions: 5.2 x 0.8 x 7.3 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (98 customer reviews)
  • Amazon Best Sellers Rank: #1,479,320 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Michael Taylor TOP 1000 REVIEWERVINE VOICE on November 28, 2010
Format: Hardcover
"Jungle Warfare" by Christopher Cunningham is a book with two interesting points: 1) The author got ideas for the book by looking at his grandfather's old army field manual, 2) Cunningham writes from an admittingly Christian worldview.

Combine the two and you have an interesting titles that both encourages and challenges Christians, especially those in the sales field.

Among the areas covered include:

1. God will provide because we are valuable to Him.
2. In this world we are often too preoccupied to see God's love for us.
3. Tell God about your needs and fears and He will respond!
4. Seek God not only to quence your thirst but to also protect you.
5. Have a plan that allows you to be quiet and alone with God. God calls us to be still so we can break the cycle of doing everything ourselves and becoming too busy and works-driven.
6. Serving others in sales with give you great joy (I have experienced this many times in my career).
7. Our self-worth comes from God instead of our achievements.
8. The salesperson's message and method must be above reproach.
9. What to do about the competition and asking God for sales.
10. Trust that God is with you, even when you do not see or hear Him.

Coming from a military background (served 5 years as an active duty US Air Force Officer), I appreciated Cunningham's approach.

The book is divided into 2 major areas: 1) A 22-day devotion guide, 2) Questions and answers for those in the sales field.

The title is entertaining, informative, encouraging, and challenging.

A good read. Highly recommended.
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Format: Hardcover
It's a jungle out there. All of us know it. We get up, go out into the world to face the other wild animals known as clients, co-workers, bosses etc.

We battle the same foes in business as we do in our private lives but why do we forget to apply the same principles to our clients?

Christopher Cunningham believes you can build your Christian life as well as your spiritual life while bein a top-notch triple A sales person without missing a beat. His Book

Jungle Warfare: A Basic Field for Christians in Sales is written like a devotional. It is designed to go 26 days as part of a regular Bible Study. Each day is broken up in parts. You start with a daily verse, battle plan, prayer a place for your thought and how you will reach your goals. It give you good information, it is not to long I times myself one day it took me 20 minutes to complete the entire lesson.

It is important to note from other literature on sales motivation that changing the insides of the salesperson is often the most difficult thing to do. Having spent a stint in sales myself, you find moments that you are victimized by your own "head game" and "Stinking thinking" which at times locks up your abilities to go with the flow of rejection that comes along with the sales profession. I was impressed at how well Cunningham worked this through.

I read the book through, and am now going back and reading it as it is supposed to be read as a devotional. Make sure you use the comment section, and explore your heart. You will be amazed at the change in you, the less pressure you will feel in fulfilling your quota.
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Format: Hardcover
Jungle Warfare
A Basic Manual for Christians in Sales
(A twenty-two day power-packed battle plan)
Christopher A. Cunningham
ISBN 978-1-59555-147-4
Thomas Nelson Publishers, Nashville
Hdbk, 208 pp.

Although directed to sales personnel, this concise, encouraging study guide helps any Christian. We're all actually in sales as followers of Christ, to promote God's glory and goodness and to advance His kingdom.
Author Cunningham follows a guide from his grandfather's World War II battles. In Part one, he adapts jungle warfare instructions and warnings as the basis for twenty-two devotions. Each devotional section includes a verse, a battle plan, a prayer and space for writing in thoughts and personal prayers.
One jungle book section says the soldier's enemies are nature and man. Traps may abound in a territory. In daily living, we may be booby trapped by competition, by market forces, or by spiritual enemies.
Some other sections are titled Wild Hogs and Leeches, Take Refuge, Army Ants, and Run Into Battle.
Part Two of the book contains scriptural answers to twenty-one questions about sales work and our general lives. Sample questions: How does God feel about abundance? What is a Christian to do with competition? What if my customers don't like me?
The handy size of this hardback makes carrying the book easy for study in spare moments. A most worthy volume for everyone.
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Format: Hardcover
This book appealed to me for a variety of reasons. One - I'm a sucker for anything WWII-related. Two - I'm a bigger sucker for smart twists on other texts/concepts (another example: James Scott Bell's brilliant "The Art of War for Writers").

Christopher Cunningham's "Basic Field Manual for Christians in Sales" is also a well done book for encouragement and a laugh here and there. He compares worry in our everyday life to the Wild Hogs and Leeches! that the 1941 manual warned of. He also makes very solid comparisons between the manual's instructions and current day business - "If possible, travel with one or more companions." You always need a support system and with God, you're never alone.

This book explores all aspects of faith and sales - competition, moving forward, friends and more. Cunningham has compiled a breadth of verses that encourage and inspire.

While I'm not in a sales position, but rather a marketing/communications job, I still found much of this applicable to my life and my career. It is a quick read and a devotional-style format and I recommend this for anyone looking for a little encouragement in the workplace.

This book was provided by Thomas Nelson through their Booksneeze program.
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