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Just Food: Where Locavores Get It Wrong and How We Can Truly Eat Responsibly Hardcover – August 15, 2009

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We suffer today from food anxiety, bombarded as we are with confusing messages about how to eat an ethical diet. Should we eat locally? Is organic really better for the environment? Can genetically modified foods be good for you?

JUST FOOD does for fresh food what
Fast Food Nation (Houghton Mifflin, 2001) did for fast food, challenging conventional views, and cutting through layers of myth and misinformation. For instance, an imported tomato is more energy-efficient than a local greenhouse-grown tomato. And farm-raised freshwater fish may soon be the most sustainable source of protein.

Informative and surprising, JUST FOOD tells us how to decide what to eat, and how our choices can help save the planet and feed the world.
Read more Read less

The Amazon Book Review
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Editorial Reviews

From Publishers Weekly

Eager to dispel the mythology surrounding local and organic foods, historian McWilliams (A Revolution in Eating) outlines the shortcomings of contemporary ideology regarding "food miles" and offers a series of prescriptive ideas for a more just, environmentally sustainable food system. The rational and data-driven argument-presented with chatty asides-tackles the conventional wisdom about transportation, aquaculture, and genetic engineering. McWilliams urges concerned consumers to move beyond the false dichotomies that have come to characterize the debate-global vs. local, abundant vs. deficient, organic vs. conventional-and imagine a middle ground within the existing system, even if it runs the risk of "selling the sustainable soul." He presents thought-provoking ideas about food reform, sulfur fertilizers, and eating meat. At times, McWilliams shortchanges his own arguments by failing to disclose the financial or institutional backing of his sources (including various talking heads, esoteric-sounding think tanks, and scientific journals), leaving readers to comb extensive footnotes and web links to determine how the evidence stacks up. McWilliams's perspective acts as a welcome foil to folksy, romanticized notions of the food revolution, using sound rhetoric and research to synthesize an examination fit for anyone who takes seriously the debate over a sustainable food system.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"McWilliams has guts. Some of the changes he champions will draw fire from all quarters...but he also presents ideas that may appeal to both the greenerati and capitalistas...McWilliams forgoes sloganeering in favor of measured logic, but he doesn't downplay the notion that a worldwide food crisis is imminent and that we had better fix things. Soon." (Texas Monthly Mike Shea)

"McWilliams presents some appealing alternatives to the views of both the agrarian romantics on the left and the agribusiness capitalists on the right. The author advocates a judicious use of genetically engineered seeds and food products, believes we must reduce our passion for land-animal protein...and urges more attention to the nascent science of aquaponics...He concludes that the best food-production model may be "a broad pattern of regionally integrated, technologically advanced, middle-sized farms." Rich in research, provocative in conception and nettlesome to both the right and the left." (
Kirkus Reviews)

"Enlightening....James E. McWilliams is stirring up trouble, the kind that gets noticed-and the kind that makes us all scratch our heads and think harder....
Just Food ultimately offers a brave, solid argument that anyone who cares about their food-and everyone should care about their food-should consider." (Atlanta Journal-Constitution Meridith Ford Goldman)

PRAISE FOR
A REVOLUTION IN EATING:

"Fascinating....Anyone curious about the cultural history of that meatloaf on the dinner plate will gobble it up." (
Entertainment Weekly Tina Jordan)

"The lucid style and jaunty tone....make this accessible to all." (
Publishers Weekly)

"McWilliams has penned an illuminating account of the evolution of foodways in the colonial Americas." (
Washington Post Book World Josh Friedland)

"McWilliams's examination of the culinary history of Colonial America is more than a....gastronomic tour....A lively and informative read." (
The New Yorker)

Product details

  • Publisher ‏ : ‎ Little, Brown and Company; 1st edition (August 15, 2009)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 031603374X
  • ISBN-13 ‏ : ‎ 978-0316033749
  • Item Weight ‏ : ‎ 1.05 pounds
  • Dimensions ‏ : ‎ 6.25 x 1 x 9.5 inches
  • Customer Reviews:
    4.0 4.0 out of 5 stars 50 ratings

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James McWilliams
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Customer reviews

4 out of 5 stars
4 out of 5
50 global ratings
Bad quality.
1 Star
Bad quality.
The book (new) was incorrectly put together. It goes to page 34 then jumps to page 230. And when you do find the page u have to read from right to left as the pages were glued backwards.
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Top reviews from the United States

Reviewed in the United States on December 15, 2012
The fact that this book has so many bad reviews is testament to the fact that it is successful: it is confronting some widely held beliefs (among many) with facts disputing these beliefs. Many adherents dislike such a confrontation, and their response is to dismiss the evidence and post a one-star review.

The author strives at length to clarify that he is sympathetic to the ideals of locavores, fans of organics, opponents of GM foods, etc. But it's hard to miss the tone of provocation that seeps through. I think that provocation is warranted, though I predict it will ultimately turn potential converts away rather than convert them.

The author's main beef is with the fetishization of "food miles" (the distance food travels from the farm to the market), rather than many other more important contributors of food's environmental impact (including the production process and the cooking method). It is hard to reasonably disagree with this argument (though clearly many people do). He expands to criticize proponents of organic farming, opponents of GM food, meat eaters, and opponents of aquaculture. These arguments are more open to debate. Then, in the last chapter (besides the conclusion), he brings everything together with a criticism of how food policy in most countries (including the US) and internationally is doing exactly the opposite of what it should be doing. I would have preferred more meat to this section of the book, although this part is much more in line with the locavore/organic ideology than the rest of the book.

If you care about food, sustainability, the environment, or world poverty, then you should read this book. If you disagree with the conclusions, you should think about why you do, and if you have good reasons for doing so. I would suspect that you don't.
8 people found this helpful
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Reviewed in the United States on November 23, 2009
This is a great book. I've been hearing alot about the locavore movement for some time now, and at first blush, I agreed with the basic ideas. But once I started thinking about the logistics and consequences of eating a purely local diet, it started making less and less sense. This book quantifies what I was feeling and thinking about.

The author spends a little too much time trying to convince the reader that he was/is sympathetic to the organic/locavore movement. This is my only criticism. It will not convince zealots who do not understand or care about science or economics though. You can't convince people like that no matter what bodies of evidence you have to support your claims.
4 people found this helpful
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Reviewed in the United States on April 7, 2011
The concept of "food-miles" is a bit silly, and mathematically meaningless. The author redirects the conversation back to where it belongs - to the total lifespan emissions of the food. Often, this means buying food that has been transported long distances from an area with a more appropriate climate.
3 people found this helpful
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Reviewed in the United States on December 7, 2016
This book was a good read however I have to take a star for packaging and delivery. When I got the book about 15 pages were flipped back and I considered keeping it past the class I needed it for but without the visual appeal I decided not too.
One person found this helpful
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Reviewed in the United States on December 16, 2010
Here's a guy that "gets it" where it concerns sustainability in the food context. After a bit of ranting directed at locavorism in the beginning James McWilliams settles down into a well thought out easily followed discussion. We are privileged to an exploration and analysis that both arouses thought and credibly informs.
2 people found this helpful
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Reviewed in the United States on February 26, 2010
How does that make any sense?

The hardcover is $17, the paperback is $10, and the Kindle edition is $14. Huh?

Amazon: tell your publishers that one of your very good customers, who has purchased hundreds of books through Amazon, is not going to go for this nonsense. Kindle publishing is lower cost than physical printing, and that should be reflected in the cost the end customer pays.

I ordered the hardcover instead. I can read it, lend it, sell it, or give it away, and it will never disappear off my shelf by itself.
4 people found this helpful
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Reviewed in the United States on July 27, 2012
I admit I came to this book with a bit of scepticism, being dirt-under-the-fingernails involved in local community agriculture. But I respect McWilliams, and was eager to read what he had to say. Others here have written thoughtful and thorough reviews of this book. There is no need for me to repeat what has been well said already.

Here is my "one additional point:" I find it hard to take seriously someone who makes a dismissal of Wendell Berry in a footnote: "Wendell Berry is a poet." Yes, he is. He is also a farmer and son of a farmer and grandson of a farmer -- and back for I don't know how many generations. McWilliams lost credibility with that snarky note.
12 people found this helpful
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Reviewed in the United States on February 5, 2013
The author offers an objective view on a very controversial topic. He asks the question that few others are willing to ask: "How are we going to feed 7 billion people in a manner that doesn't destroy the planet?"
One person found this helpful
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Top reviews from other countries

Ray
5.0 out of 5 stars You learn new things every time you read this book
Reviewed in Japan on July 26, 2019
This book teaches you a lot and will change your approach toward food.
Overall, this is a great book to read.