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Just Food: Where Locavores Get It Wrong and How We Can Truly Eat Responsibly Hardcover – August 15, 2009
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JUST FOOD does for fresh food what Fast Food Nation (Houghton Mifflin, 2001) did for fast food, challenging conventional views, and cutting through layers of myth and misinformation. For instance, an imported tomato is more energy-efficient than a local greenhouse-grown tomato. And farm-raised freshwater fish may soon be the most sustainable source of protein.
Informative and surprising, JUST FOOD tells us how to decide what to eat, and how our choices can help save the planet and feed the world.
- Print length272 pages
- LanguageEnglish
- PublisherLittle, Brown and Company
- Publication dateAugust 15, 2009
- Dimensions6.25 x 1 x 9.5 inches
- ISBN-10031603374X
- ISBN-13978-0316033749
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"McWilliams presents some appealing alternatives to the views of both the agrarian romantics on the left and the agribusiness capitalists on the right. The author advocates a judicious use of genetically engineered seeds and food products, believes we must reduce our passion for land-animal protein...and urges more attention to the nascent science of aquaponics...He concludes that the best food-production model may be "a broad pattern of regionally integrated, technologically advanced, middle-sized farms." Rich in research, provocative in conception and nettlesome to both the right and the left." (Kirkus Reviews)
"Enlightening....James E. McWilliams is stirring up trouble, the kind that gets noticed-and the kind that makes us all scratch our heads and think harder....Just Food ultimately offers a brave, solid argument that anyone who cares about their food-and everyone should care about their food-should consider." (Atlanta Journal-Constitution Meridith Ford Goldman)
PRAISE FOR A REVOLUTION IN EATING:
"Fascinating....Anyone curious about the cultural history of that meatloaf on the dinner plate will gobble it up." (Entertainment Weekly Tina Jordan)
"The lucid style and jaunty tone....make this accessible to all." (Publishers Weekly)
"McWilliams has penned an illuminating account of the evolution of foodways in the colonial Americas." (Washington Post Book World Josh Friedland)
"McWilliams's examination of the culinary history of Colonial America is more than a....gastronomic tour....A lively and informative read." (The New Yorker)
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Product details
- Publisher : Little, Brown and Company; 1st edition (August 15, 2009)
- Language : English
- Hardcover : 272 pages
- ISBN-10 : 031603374X
- ISBN-13 : 978-0316033749
- Item Weight : 1.05 pounds
- Dimensions : 6.25 x 1 x 9.5 inches
- Best Sellers Rank: #3,790,923 in Books (See Top 100 in Books)
- #4,132 in Food Science (Books)
- #86,852 in Engineering (Books)
- #194,083 in Social Sciences (Books)
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The author strives at length to clarify that he is sympathetic to the ideals of locavores, fans of organics, opponents of GM foods, etc. But it's hard to miss the tone of provocation that seeps through. I think that provocation is warranted, though I predict it will ultimately turn potential converts away rather than convert them.
The author's main beef is with the fetishization of "food miles" (the distance food travels from the farm to the market), rather than many other more important contributors of food's environmental impact (including the production process and the cooking method). It is hard to reasonably disagree with this argument (though clearly many people do). He expands to criticize proponents of organic farming, opponents of GM food, meat eaters, and opponents of aquaculture. These arguments are more open to debate. Then, in the last chapter (besides the conclusion), he brings everything together with a criticism of how food policy in most countries (including the US) and internationally is doing exactly the opposite of what it should be doing. I would have preferred more meat to this section of the book, although this part is much more in line with the locavore/organic ideology than the rest of the book.
If you care about food, sustainability, the environment, or world poverty, then you should read this book. If you disagree with the conclusions, you should think about why you do, and if you have good reasons for doing so. I would suspect that you don't.
The author spends a little too much time trying to convince the reader that he was/is sympathetic to the organic/locavore movement. This is my only criticism. It will not convince zealots who do not understand or care about science or economics though. You can't convince people like that no matter what bodies of evidence you have to support your claims.
The hardcover is $17, the paperback is $10, and the Kindle edition is $14. Huh?
Amazon: tell your publishers that one of your very good customers, who has purchased hundreds of books through Amazon, is not going to go for this nonsense. Kindle publishing is lower cost than physical printing, and that should be reflected in the cost the end customer pays.
I ordered the hardcover instead. I can read it, lend it, sell it, or give it away, and it will never disappear off my shelf by itself.
Here is my "one additional point:" I find it hard to take seriously someone who makes a dismissal of Wendell Berry in a footnote: "Wendell Berry is a poet." Yes, he is. He is also a farmer and son of a farmer and grandson of a farmer -- and back for I don't know how many generations. McWilliams lost credibility with that snarky note.
Top reviews from other countries
Overall, this is a great book to read.





