Any company looking to up its concentration on delivering excellent product, do-good mission, and building a profound culture should look to KIND as an icon. The company's CEO & founder, Daniel Lubetzky, has written the most enlightening book on how to achieve success in business, personal life, whilst making the world a better place.
As an entrepreneur myself, I've learned so much from his journey – I could relate to every nuance of his personal, intensely honest stories from the early days of KIND / Peaceworks. Many entrepreneurs in the start-up phase lead pretty grim lives on the emotional and financial edge. Lubetzky teaches us that we must believe in the mission of an entrepreneurial venture and not settle for less – and most of all, never ever give up. Transform your experience to learn to think boundlessly and critically and consciously choose what appears to be a tougher path initially but reap the benefit of greater rewards in the long term.
I am highly inspired and have learned tremendously from his anecdotes. I love that he celebrates past failures through the lessons learned from them. He’s given me a “bible” to success that encompasses both passion and mission! It’s a must read.
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From the Publisher
About the Author
Daniel Lubetzky is the CEO and founder of KIND Healthy Snacks and the KIND Movement, founder of PeaceWorks and the OneVoice Movement, and cofounder of the apparel company Maiyet. He has received numerous awards and recognitions for his humanitarian efforts and his business practices. He lives in Manhattan with his wife and four children.
Q: Why did you write this book?
A: I wrote this book with the intention of providing an honest look at KIND’s story--a story that began once I had a clear sense of purpose. Hopefully it inspires others to discover their own sense of purpose and pursue their passions, both personally and professionally. Do the KIND Thing is also my way of giving back to the next generation of entrepreneurs, and anyone eager to learn from the experiences of others. Hopefully others will learn from the many mistakes I made, and be encouraged to persevere as they encounter obstacles of their own.
Q: What advice would you give to aspiring entrepreneurs?
A: Block one hour every day to let your mind go. Whether it’s lying in bed before you sleep, or consciously choosing not to make phone calls while you’re commuting to work, give yourself time to mull over whatever you’re dealing with. Ask tough questions, like “What are the underlying assumptions that are limiting me?” Make it a practice to talk to yourself.
Q: What’s next for KIND?
A: Our goal is to make KIND synonymous not only with a great product, a healthful brand, and a reliable company, but also a state of mind. We want KIND to become a movement that millions of our community members feel ownership of. We want KIND to touch their lives in authentic ways that inspire them to join us on our journey of making this world a little bit kinder and more delicious, every day.
About the Book
When Daniel Lubetzky created KIND Healthy Snacks in 2004, he aimed to defy the conventional wisdom that snack bars could never be both tasty and healthy, convenient and wholesome. A decade later, KIND has become the fastest-growing purveyor of healthy snacks in the country.
In Do the KIND Thing, Lubetzky shares the principles that have shaped KIND's business model and led to its success, while offering an unfiltered and intensely personal look into the mind of a pioneering social entrepreneur. Inspired by his father, who survived the Holocaust thanks to the courageous kindness of strangers, Lubetzky began his career hand selling a sun-dried tomato spread made collaboratively by Arabs and Jews in the war-torn Middle East. Despite early setbacks, he never lost his faith in his vision of a "not-only-for-profit" business--one that sold great products and helped make the world a better place.
By sharing anecdotes--and failures--from his own career, Lubetzky outlines his core tenets for building a sustainable business and thriving social enterprise. He explores the value of staying true to your brand, highlights the importance of transparency and open communication in the workplace, and explains why good intentions alone won't sell products.
One hundred percent of the author's proceeds from this book will go towards celebrating and furthering individuals' acts of kindness and courage in their communities.
About KIND
Since its founding in 2004, KIND has been on a mission to make the world a little kinder one snack and act at a time.
Through its social mission--known as the KIND Movement--KIND, together with its community, is committed to inspiring kindness through acts big and small. It fulfills this commitment through programming like KIND Causes, which helps individuals and organizations bring their socially-impactful ideas to life with monthly $10,000 grants.
About the Product
KIND offers multiple award-winning snack lines, all of which are gluten-free and non-GMO. All of KIND’s products are delicious, wholesome snacks made from ingredients you can see and pronounce.
KIND currently offers six different snack lines including: KIND Fruit & Nut and KIND PLUS, two lines of delicious whole nut & fruit bars; KIND Nuts & Spices, a line of whole nut & spice bars that naturally have only 5g of sugar or less; KIND Healthy Grains Clusters made from five super grains; KIND Healthy Grains Bars, a line of crunchy and chewy granola bars; and STRONG & KIND, a line of savory-flavored bars featuring 10g of protein.
KIND Fruit & Nut bars are whole nuts and fruit bound in honey and packed with heart-healthy fats and protein to keep you fuller, longer.
KIND PLUS bars are whole nut and fruit bars plus a nutritional boost of important nutrients like antioxidants, protein, omega-3, and fiber.
KIND Nuts & Spices bars are made with whole nuts flavored with delicious spices like cinnamon, chili pepper, and Madagascar vanilla bound in honey--each with only 5 grams of sugar or less.
STRONG & KIND bars provide 10g of hunger-stopping protein from whole almonds, seeds, and pea protein in bold, spicy flavors like Roasted Jalapeno, Honey Smoked BBQ, and Honey Mustard.
KIND Healthy Grains Bars are chewy granola bars with a crunch that provide at least 18g of whole grains per bar and are a good source of fiber.
KIND Healthy Grains Clusters are a better kind of granola made from a unique blend of five super grains including gluten free oats, millet, quinoa, amaranth and buckwheat.
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