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KNOWN: The handbook for building and unleashing your personal brand in the digital age Paperback – January 28, 2017
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- Item Weight : 1.02 pounds
- Paperback : 255 pages
- ISBN-10 : 0692816062
- ISBN-13 : 978-0692816066
- Product Dimensions : 5.5 x 0.64 x 8.5 inches
- Publisher : Mark W. Schaefer (January 28, 2017)
- Language: : English
- Best Sellers Rank: #78,059 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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It manages to strike a fantastic balance of providing inspiration and an underlying bedrock of optimism, without sugar coating the effort, planning, and patience required to execute on the strategies he outlines in the book. This combination of insight, honesty, and pragmatic advice is what makes this book such a great read.
Known offers a fully fleshed out approach - full of practical exercises to help provide focus and direction, case studies to illustrate how people have executed on their personal strategies, and removes the ego from the equation. Becoming known isn't about becoming famous, it's about becoming known. That was an important distinction for an introverted professional like myself that tends to disdain attention seekers.
Mark writes with a personal vulnerability that allows him to be someone who teaches from his own struggles rather than from some floating island of expertise. I think the best praise I can offer this book is that it has spurred me to take real action on my own plan more than any other content I've taken in over the past year. Worth your time and money.
The best part of Mark's advice is he provides numerous examples of how to follow his steps in creating content, in better time management, in finding your audience, or when to abandon an idea. He includes testing on all fronts, giving you the tools to learn from each step.
Mark Schaefer opens the book with a story of how he felt the first day he launched his consulting business and realized his past work as a global marketing executive did not count toward becoming known in his new world. With that story, I felt Mark understood how many of us feel when we launch a new business after a different phase of our careers.
Top reviews from other countries
For me, this book is a game-changer: I'm a mid-divorce, empty-nester, white middle-class British woman with not a clue who she's meant to be - of herself, or in the world of work.
This book doesn't have all the answers, but it sure asks the right questions, and I've found it truly inspirational as I journey on through not knowing to somewhere, somewhen, when I can say that I know where my space is , who my people are, and what I can do for them.
Thanks, @Mark Schaefer.
Not only is it inspiring, largely due to the amazing case studies and detailed research included throughout, it is also insanely practical.
Mark takes a completely different approach in this book than that of your typical personal branding literature, in that this book is a step-by-step, data-backed approach to becoming known and developing your personal brand.
The effort and research that has gone into understanding what it is to be known, as well as the steps required to get there, is phenomenal.
This book starts at the very beginning and takes you through the processes required to go from being someone who is completely unknown, to someone who is known.
The book is chock full of helpful and practical exercises and strategies that will help you understand what you want to be and should be known for, how to find a space in which to be known, and the tools you'll need to get there.
I highly recommend this book to anyone starting out on their journey (or even those currently undertaking one) in the digital world who is wanting to become known as a well-respected thought leader and expert in any given niche.