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Karim Rashid: I Want to Change the World Paperback – August 11, 2001
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So much "design" these days is the work of lost designers, mindlessly chasing their versions of "the iMac" or the "OXO Good grip" or the "Audi T.T." . Rashid is one of those few designers that manage to transcend the constant bleating by "clients" to provide designs that "stimulate consumer demand" and "lower production costs".
Visionary, experimental design is what Rashid's work is all about. To me, his work is about the re-interpretation of the consumer ethic in line with the emerging cultural and psychological effects of globalization. It IS still about the perpetuation of the system of consumption, but his objects are somehow transformed phenomenologically and semiotically, their referent being the culture of "now".
Critics like to disparage Rashid's work for being derivative and flashy - what IS interesting is his commitment to designing objects that everyone can afford
The book is crammed full of pictures detailing numerous projects over the last 10 or so years. Much of this work is extraordinary, especially the inclusion of some of the designer's original sketches, which give interesting glimpses in to the process of creation. The essays by Rashid and an diverse collection of associates makes for further insight into how highly regarded this artist/ designer is in the creative industries. Buy this book if you are interested in the state of contemporary consumer culture. Don't buy this book if you are a designer working in a cubical of a giant multinational consumer products company, you'll only feel depressed and unappreciated and trapped in a beige nightmare....
most of the work in this book is non-sensical proposals for big name companies, like Rashid wants to be a high flying designer, but can't quite design the mass-appeal product. Designing a blobject MD player for Sony without buttons is all well and good in 3D studio Max, but what happens when it comes to usability testing and manufacture...
I don't like his work, it looks like a university product design portfolio, the text is unreadable at odd angles, and he treats the reader with patronising pseudo-sociological [person].
What design always works.
White it like a whale.
You always love the style.
Black suit is not your motive.
Your Flamenco jacket color.
You're always wearing it.
And ring your vow.
Others have no such.
All journals among the ladies.
You're successful, how your new plan?
Most Recent Customer Reviews
I am a very passionate designer and have been for a long time. Owning a large collection of design books helps me succeed. Read morePublished on June 6, 2003 by A. S.
Not only should you not buy this book you shouldnt even open it.Karim Rashid deserves great credit for his ability to fool corporations and college freshmen into buying into his... Read morePublished on December 1, 2002 by Chris
i bought this book since i had heard a lot about karim rashid but didnt really know any of his work. Read morePublished on May 12, 2002 by mark248am
Refreshing, weird, interesting, strong,
thoughtful, not hokey.
People should let Karim do whatever he wants.
it is one of the greatest books i have ever seen and read.
it includes many spectacular designs. i'm very happy to own it.