Kate Harper is a greeting card and gift designer in Berkeley, California. She has taught a variety of art classes throughout the San Francisco bay area and writes a blog on design at: http://kateharperblog.blogspot.com/
Greeting Card Supplies
Here are some suppliers for greeting card manufacturers that were recommended by members of our facebook greeting card design group. If you have a resource to add, email me and I'll add it to the list.
Ulinewww.uline.com has resealable clear bags in many sizes, has gifts boxes, and many other packaging products.
Cello Bagswww.cello-bags.net (800) 791-5183
(Article is an excerpt from 20 Steps to Art Licensing on how to license art for greeting cards and gifts.)~Here is an example of how I converted a 7 x 7 inch piece of art into a 5 x 7 card, which was eventually licensed and published. If your art is a square pattern, select an element to be the central focus, and remove remaining details. Here is the art I started with. It is a textured background with poppy style flowers.
Just designed two t-shirts that I hope are "timely" during these days that we live in. I say this with a smile.
Designing T-shirts are very different than designing other gift products, because you have to think of how many different colors your image will look good on. You also have to consider how the image will fall on a man, woman or child's torso.
I Want to Spank the President.
Faith Makes Things Possible, Not Easy.Greeting Card Business Books
For over 15 years I ran a handmade card business with over 2,000 accounts and dozens of sales reps.
People often ask me how to make a living selling handmade cards. There is a big difference between making cards to sell in a craft market, and creating a handmade card manufacturing business. There is also a big difference between a commercially printed card business and a handmade card business. Craft cards are usually one-of-a-kind that can't always be repeated, and printed cards do
A lot of card designers ask me this question. Based on my experience of self-publishing for 15 years and licensing for about 5 years, I can say they are completely different ways of working in the greeting card industry. Here are the main differences I've found between the two. My opinion comes from running a full-time, self-supporting business in both industries.
The amount of space you need to run your own self-publishing business is dramatically larger th
Where to Find Jobs in the Greeting Card and Gift Design Industry
Below are a list of specialty greeting card and gift companies who hire Art Director, Art Assistant, Associate Editor, Illustrator, Designer, Graphic Artist, Creative Specialist and other creative positions.
Check the employment links for continual updates.
Note: Have an update? See an error? email Greeting Card Designer Blog.
Most of these books I own and recommend for learning about the card business. Some are out of print, but used copies can be found online. They cover themes such as starting a card business, writing text, designing cards, technical skills, copyrights and marketing your work.
Most of these books I own and recommend for learning about the card business. Some are out of print, but used copies can be found online. They cover themes such as starting a card b
Just like a parent would be alarmed if they found out their child was not wearing a seat belt, I often have been alarmed when I find out a designer does not have an online backup system of their art.
If your digital art is irreplaceable, then you really need to get an online storage system because it is in a different location from your computer. External hard drives that you plug into your computer are not sufficient, bec
ARTIST and WRITERS GUIDELINES Compiled and Updated by Kate Harper
Want to submit your art or writing to a greeting card company? Check out the links below for company submission guidelines.
*Note: The following information may change. For updates, look on their main website for current guidelines. At the time of this post, all companies have guidelines on their website, but that link can often change. If you see a change, contact GreetingCard Designer Blog.
Dealing With Rejection (Part 1 of 5)
You've decided to start a card business and you've been working on designs for six weeks. Your friends love them. Your mom loves them. Your coworkers love them. You think they'll be hot sellers.
In your car, on the way to the printer, you decide to stop by the local card store to show them to Sally, the owner.
With a smile, you pull out your cards and wait for Sally's reac
I asked Meryl Hooker some questions about the retail scene and what artists should know about greeting card trends.
She has worked with many independent card designers as a greeting card sales rep, won several awards for her sales skills and has a special talent of pinpointing what people want. When I worked with her, she was often my top selling rep.
She is now the card and gift buyer at Pulp, a trendy store in Washington DC. (more bio below).
Here is information on our new greeting card community group. I like the idea that someone can ask "where can I find a good printer?" and 25 people respond. I also like meeting designers and writers from all over the world, and seeing pictures of their studios.
This is a great way to learn skills, network with colleagues, access resources, and get news from a variety of talented people in the industry.
I have collaborated with skillshare.com to create an online course on Getting into the Greeting Card Business. The content is based on my experience of working in the industry for over 20 years, and from publishing over 1,000 cards.
Anytime. Class is self-paced with student/teacher feedback on your final project in the skillshare gallery.
How to Register: Register here.
In this class you will learn:The funda
Mail Art is a process where strangers (or friends) mail each other their handmade art on the back of a postcard. Often it is done around a specific theme. Here are some more examples from my blog mail art gallery.
Also check out Kim's IMGirl etsy store (example below) for some really great mail art.
Greeting Card Business Books by Kate Harper: goo.gl/NKDvVp
It appears that Adobe is going down the path of charging a subscription for their software (instead of an artist being able to buy it outright). So you never really "own" the software. You are merely renting it.
If you are like me, you are not a fan of subscriptions. I believe you should be able to resell it or give it away when you are finished with it, as long as you follow the licensing guidelines.
Here are 10 free alternatives on the Gizmodo webs
I had a fun greeting card Video Meeting yesterday with a blog reader Susan Gutnik and one of the many things we discussed was one of her new card concepts. I thought it might be interesting to readers to see how an artist can make a variety of cards from one image.
In the example below, I started with Susan's card image of a red pepper, and then used photoshop to experiment with different styles. These simple mockups only took me about 15 minutes and they are a good exam
It's no secret that over the last decade gift shows are declining, both in exhibitors and attendees. It's not just in the gift industry, but in almost every product industry. So what is the future of trade shows?
I believe if trade shows are expected to survive, they must incorporate more technology in functional ways, such as:Open the show to end consumers for crowdsourcing. Allow people to vote and rate products in real time (like Threadless did to develop an estimate
I did a search on Amazon for the best deals in greeting card supplies. Here's what I found (as of this posting). All have free shipping option with Amazon membership.
100 card cello bags for $10.95 for 5x7 cards
Free Shipping with Amazon Membership.
50 cards and envelopes heavy weight 5x7 75-lb card stock $11.49
Free Shipping with Amazon Membership.
Script and Cursive Alphabets:100 Complete Fonts $3.99