Kate O'Neill is a tech humanist and cultural strategist, as well as a writer, speaker, and observer of meaningful experiences. She is founder and CEO of KO Insights, which helps clients align their strategic approach to experience design and data to benefit both the organization and the people who use their products and services.
She has a history of pioneering big ideas in the marketing industry: she was an early voice for advocating empathy combined with data to guide experience optimization, and brought a meaningfulness model to marketing strategy. Her career has likewise been a series of firsts: after building the first departmental website at the University of Illinois at Chicago, she was recruited to Toshiba in San Jose, California and built their first intranet, shortly after which she held the first content management role at Netflix. Kate also founded digital strategy and analytics firm [meta]marketer, led cutting-edge online optimization work at Magazines.com, and held leadership positions in a variety of digital content and technology start-ups.
Kate has been featured in CNN Money, TIME, Forbes, USA Today, and other international media. She writes a business column and contributes regularly to a variety of online outlets including CMO.com. While serving on a dizzying number of boards and committees, Kate provides mentorship and marketing advice to dozens of startups and aspiring founders. She is a vocal and visible advocate for diversity in technology, entrepreneurship, and leadership — she was featured by Google in their global campaign for women in entrepreneurship.
Kate has been named "Technology Entrepreneur of the Year," a "Woman to Watch in Retail Disruption," "Social Media Strategist of the Year," a "Power Leader in Technology" and a "Woman of Influence," along with numerous other awards and recognitions.
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