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Keep Those Clients: Learn Relationship Marketing, Double Your Business, and get Endless Referrals by [Laurie Delk, Erin Forte-Froehling]

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Laurie Delk

Keep Those Clients: Learn Relationship Marketing, Double Your Business, and get Endless Referrals Kindle Edition

by Laurie Delk (Author), Erin Forte-Froehling (Editor) Format: Kindle Edition

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What is Relationship Marketing, and how do I do it? Relationship Marketing, is a facet of Customer Relationship Management (CRM) focusing on customer loyalty and long-term customer engagement rather than short-term goals like customer acquisition and individual sales. It is a management strategy designed to encourage strong and lasting connections to your brand, service or product. The goal is to turn your prospects into loyal customers who will then generate repeat sales, and encourage and give word-of-mouth promotions (referrals). Yes, the goal is create loyal, long-term referring customers! I say this with humility, as many of us should bring a bit of humility to our business, and let go of expectations. Be respectful of yourself and your customers/clients, referrals, and potential clients. Don’t force people into “liking you.” Value your message because you value yourself as the messenger. The value you place in yourself as the messenger is the confidence you need to take the necessary steps outlined in this book.
You may be thinking, “I don’t own my own business. I work for someone else.” Well, then, this information is still for you. Even if you are “working in someone else’s business, we better ourselves, our personal business/sales, when we live and believe we are working for ourselves. If you are a sales person, account representative, working on commission, etc … know and understand this … you are working for yourself. Your effort directly effects your result (income). You will get out of a relationship what you put into the relationship. When I started my web and graphic design business, back in 1994, my Dad told me, “Never mix business with personal and never mix business with religion”. Back then, he was right, maybe. ☺ But now-a-days, that is not so. Now-a-days people are craving relationships. Maybe it has something to do with so many hiding behind the computer screen, their phones, etc. We need that extra something when it comes to human contact. People want to know who you are, they want to see the *real* you. We all struggle, at some point in our lives with a specific question, “Where do I fit in?” It is our relationships … it is who we have relationships with … that tells us exactly where we fit into this crazy world. Building a Relationship Relationships all start in the same place. Two strangers meeting and desire to get to know each other. Sometimes there are sparks in the beginning; sometimes the relationship requires time. Building a relationship requires 2 people to show and be who they are. Building a true relationship is about letting the authentic you shine through. Building a quality relationship requires your heart to lead you, the wall must come down. When our wall comes down, the other person in the relationship can and will feel comfortable letting their wall down as well. We are sharing a story and creating a new part of the story together. Isolation doesn’t build anything but loneliness. So, the question is, how does the wall come “tumbling down”? One of the ways I let my heart and authentic “me” shine through is cards! I have always sent out cards, for everything. Think about a rose for a moment. The petals are all wrapped tightly in the beginning. Slowly, a petal opens. With each petal that opens a new picture is created. Something beautiful happens. All the petals are open; the rose is in full bloom. And, inside that bloom, we find the seeds. The seeds of life. Cards, for me, are the seeds of life. Sharing moments with my friends, my prospects, my clients are the petals slowly opening. Each card develops a deeper meaning … until one day the picture is complete. Yes, I send cards to celebrate and share all occasions: Thank you for your business, nice to meet you, thank you for talking to me, birthday, Christmas, anniversary, etc. This is how I built a six-figure business, sitting at home, behind a computer, while nursing babies.

Length: 88 pages	Word Wise: Enabled	Enhanced Typesetting: Enabled
Page Flip: Enabled

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Editorial Reviews

About the Author

Laurie Delk was raised to be a winner. Her parents, both successful entrepreneurial’s in their own respects raised her w/the can-do attitude. No surprise after leaving her corporate accounting career at age 26, pregnant w/her 2nd child, she ventured out to be entrepreneurial herself. She went in the world of web/graphic design in 1994. Worked hard, managed to bring that business to a 6-figure income, while still working from home & caring for her 4 children. For a few years she volunteered at the Christian school her children attended, till she started homeschooling. Her husband had back surgery that *went bad*, he had to leave police work. Laurie had to get a full time job in to have insurance for her family, & take him to physical therapy daily. She found Send Out Cards, in 2004, and has rose through the ranks to the top 20, has served on the SendOutCards Eagles Nest & has promoted 4 times, currently ranking only 2 steps from the highest level possible. She enjoys spending time w/her family while she builds her incredible & lucrative business. One of the things she loves most about this business is that she can build it anywhere, at any time - her laptop & smartphone are her mobile office & allows her to work where she chooses. Her clients & team members has resulted in numerous awards over the last 12 yrs. Laurie is growing a rapidly expanding team, making a positive difference in the lives of thousands! Laurie knows how to walk through heartache & the importance of keeping a positive outlook. She lost her husband in Feb 2013 (while she was speaking at an out-of-town event). With her Mom & 2 youngest children, she had to drive the 5 hrs back home. Laurie lost their family dog of 13 yrs in Jun 2013, her gpa in Jul 2013, & lost her father in law in 2014. In 2015, her oldest daughter found out she had cancer & thankfully is cancer free now. Recently Laurie had another loss, her mother in March 2016. Laurie runs several non-profit support groups including one for copswives and one for widows. Laurie runs a local networking group (NashvilleNetworkingBusinessLuncheon.com) 8 years, people come from all over the country to her luncheons to hear the great speakers and connect w/others. Laurie speaks at many different events teaching on relationship building, being a homeschool mom, cop's wife, widow, business success, choosing happiness & forgiveness, how to "Smile, even through your tears", “We all have choices”... www.LaurieDelk.me --This text refers to the paperback edition.

Product details

Print length : 88 pages
Publisher : BMD Enterprises (August 11, 2016)
Publication date : August 11, 2016
File size : 2898 KB
Language: : English
ASIN : B01K9ISIBK
Word Wise : Enabled
Screen Reader : Supported
Text-to-Speech : Enabled
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Page numbers source ISBN : 1537077333
Simultaneous device usage : Unlimited
Lending : Enabled

Best Sellers Rank: #1,988,876 in Kindle Store (See Top 100 in Kindle Store)
- #3,370 in Business Communication Skills
- #7,599 in Two-Hour Business & Money Short Reads
- #8,063 in Marketing (Kindle Store)

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JoJo Maxson

Building up people will build your clientele & referrals.

Reviewed in the United States on August 23, 2016

Verified Purchase

Laurie Delk used her time while at home with her young children to learn and build a business in web design. Then adding to that, she rose to the top 20 in Send Out Cards. She encourages people by sending gratitude through her cards.
When Laurie lost two pillars in her life, her husband and her mother, she took these losses and used them as stepping stones in her relationships. She has a unique ability to assemble and touch the hearts of people and direct them to reach their potential. Even as I read her book I was reminded of a young niece whom I should send a card.
My favorite part of this book is her positive outlook, and “be THAT person who celebrates OTHERS!” She takes that motto and shows you how to accomplish that goal. Because building people is what builds your clientele and therefore your referrals.

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Kortia Cousin

Laurie definitely knows what it takes to not only get ...

Reviewed in the United States on November 30, 2017

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Laurie definitely knows what it takes to not only get new clients but also to retain them! A must have for people seeking that "EDGE" I the realm of business retention of clients!

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Lili Hudson

Laurie Delk writes clearly and compelling for not only why ...

Reviewed in the United States on October 12, 2016

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Laurie Delk writes clearly and compelling for not only why you need to do this, but exactly WHAT you need to do! She's a master!

2 people found this helpful

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Audra H.

I love her and her book!!!

Reviewed in the United States on August 25, 2017

Laurie is a personal friend and wonderful business woman and coach to many! She is one smart woman and loves to help others and enrich people's lives! I love her and her book.... Keep Those Clients! This is a must read for any entrepreneur!!! Can't wait for more of her books!!!!!

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Big Kahuna

Awesome book!

Reviewed in the United States on August 21, 2016

Want to learn how to build relationships and get more customers? This book is a must read! Read it today!

2 people found this helpful

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Joanna

Inspiring and to the point

Reviewed in the United States on August 24, 2017

Laurie is the most inspiring person I have ever known personally. I follow many online who are of high influence but Laurie is the only one so far I've had the blessing of having a personal relationship with. Her book gave me so much clarity and I can't wait to read her next one.

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Keep Those Clients: Learn Relationship Marketing, Double Your Business, and get Endless Referrals Kindle Edition

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