This is a very feminine watch. I actually gave it to a female friend after I wore it for only a few days. Everything about it is female. In fact, it is considered to be a Women's watch on the Kenneth Cole site.
As for the watch itself, I had no issues with it's quality.
The watch is very comfortable to wear and still looks stylish, however, the dials and buttons are a maroon color, not silver. Also, the hands of the watch are maroon, not silver. I was a little disappointed when I opened the box and saw this, because it makes the watch a lot less neutral, but still looks pretty nice.