CLIFFORD A. PICKOVER, Ph.D., is a research scientist at IBM's T. J. Watson Research Center. He is the primary author of the "Brain Boggler" column in Discover magazine and of the critically acclaimed Chaos in Wonderland, Mazes for the Mind, and several other books. 02 Wiley Imprint Code List JW Wiley John Wiley & Sons 19970829 1995 01 000 01 228.0 mm 02 148.0 mm 03 20.0 mm 08 17 oz John Wiley & Sons IP 42 01 T 16.95 0471193372 03 0471193372 BC Five Golden Rules Great Theories of 20th-Century Mathematics—and Why They Matter 1 A01 John L. Casti Casti, John L. John L. Casti eng 256 SCI015000 2.3 01 Praise for Five Golden Rules "Casti is one of the great science writers of the 1990s. . . . If you'd like to have fun while giving your brain a first-class workout, then check this book out."—Keay Davidson in the San Francisco Examiner.
"Five Golden Rules is caviar for the inquiring reader. . . . There is joy here in watching the unfolding of these intricate and beautiful techniques. Casti's gift is to be able to let the nonmathematical reader share in his understanding of the beauty of a good theory." —Christian Science Monitor.
"Merely knowing about the existence of some of these golden rules may spark new, interesting—maybe revolutionary—ideas in your mind." —Robert Matthews in New Scientist (United Kingdom).
"This book has meat! It is solid fare, food for thought. Five Golden Rules makes math less forbidding and much more interesting." —Ben Bova in the Hartford Courant
"With this groundbreaking work, John Casti shows himself to be a great mathematics writer. Five Golden Rules is a feast of rare new delights all made perfectly comprehensible." —Rudy Rucker, author of The Fourth Dimension.
"With the lucid informality for which he has become known, John Casti has written an engaging and articulate examination of five great mathematical theorems and their myriad applications." —John Allen Paulos, author of A Mathematician Reads the Newspaper. 04 02 The Minimax Theorem (Game Theory).
The Brouwer Fixed-Point Theorem (Topology).
Morse's Theorem (Singularity Theory).
The Halting Theorem (Theory of Computation).
The Simplex Method (Optimization Theory).
Bibliography.
Index.JOHN L. CASTI is a resident member of the Santa Fe Institute and a professor at the Technical University of Vienna. He is the author of four other trade books, Would-Be Worlds (Wiley), Paradigms Lost, Searching for Certainty, and Complexification, as well as the two-volume Reality Rules, a text on mathematical modeling (also published by Wiley). 02 Wiley Imprint Code List JW Wiley John Wiley & Sons 19970912 1995 01 000 01 236.5 mm 02 155.5 mm 03 17.1 mm 08 11.84 oz John Wiley & Sons IP 47 01 T 18.95 0471195278 03 0471195278 DG 004 Acrobat Ebook Reader 004 Welch An American Icon 1 A01 Janet Lowe Lowe, Janet Janet Lowe eng BUS000000 2.3 01 A rare perspective on the personal philosophy, business savvy, and future of the chairman of the most admired company in the world
Jack Welch, chairman of General Electric, is due to retire this spring. Welch has transported GE into the new economy with his management style, his forward-thinking approach to new technology, and by encouraging creativity among his employees. This book provides a look at what the innovative powerhouse executive has brought to American business and what will ultimately be his legacy. Thorough, authoritative, and absorbing, Welch: An American Icon includes interviews with CEOs at other leading companies who have worked under Welch and been trained by him, as well as interviews with other GE executives.
Janet Lowe (Del Mar, CA) is an investment writer and author who has written sixteen business and biographical works, including the recent Damn Right!: Behind the Scenes with Berkshire-Hathaway Billionaire Charlie Munger (0-471-24473-2). Ms. Lowe is past editor of the San Diego Daily Transcript and Financial Editor of the San Diego Tribune. More than 200 of her business articles have appeared in such publications as Newsweek, the Christian Science Monitor, Los Angeles Times, and the San Francisco Chronicle. 02 Wiley Imprint Code List JW Wiley John Wiley & Sons 20040315 2001 01 000 John Wiley & Sons IP 0 01 T 24.95 0471197157 03 0471197157 BC Investment Management 1 B01 Peter L. Bernstein Bernstein, Peter L. Peter L. Bernstein 2 B01 Aswath Damodaran Damodaran, Aswath Aswath Damodaran eng 480 BUS027000 2.3 01 A state-of-the-art program in investment principles and applications from topflight professionals.
Edited by Peter Bernstein and Aswath Damodaran, who are widely respected throughout the world of finance, this authoritative text brings together an all-star team to provide both a hands-on and theoretical overview of investing in today's challenging financial environment.
Once upon a time, Wall Street lived off little homilies like, 'buy low and sell high,' 'nothing ventured, nothing gained,' and 'don't put all your eggs in one basket.' Like all sayings that endure, these simple proverbs contain a lot of truth, even if not the whole truth. When wrapped into a body of theory that supports them with logic and a systematic set of principles, these elementary wisdoms pack a great deal of power.
Yet if the theory is so consistent, logical, and powerful, another fabled Wall Street saying comes to mind: 'If you're so smart, how come you're not rich?' The answer is disarmingly simple: The essence of investment theory is that being smart is not a sufficient condition for being rich. This book is about the missing ingredients. —from the Preface by Peter L. Bernstein. 04 02 The Investment Setting.
UNDERSTANDING THE CLIENT.
Risk and Utility: Basics.
Models of Risk.
Alternative Measures of Risk.
Tax Considerations in Investing.
THE ASSET ALLOCATION DECISION.
Global Management and Asset Allocation.
Active Asset Allocation.
THE ASSET SELECTION DECISION.
Asset Selection: Strategies and Evidence.
Investment Strategy.
PORTFOLIO EXECUTION.
Trading Costs.
The Hidden Costs of Trading.
Managing Portfolio Risk.
PERFORMANCE EVALUATION.
Evaluating Investment Performance.
Taxes and Performance Evaluation.
CORPORATE GOVERNANCE AND INVESTMENT MANAGEMENT.
U.S.
Corporate Governance: Lessons from the 1980s.
Chapeter Notes.
Glossary.
Index.PETER L. BERNSTEIN is President of Peter L. Bernstein, Inc., economic consultants to institutional investors and corporations. A longtime participant in the world of finance as a money manager, teacher, and writer, he was the founder of the Journal of Portfolio Management and is the publisher of the biweekly, Economics and Portfolio Strategy. His seven books include Against the Gods: The Remarkable Story of Risk (Wiley) and Capital Ideas: The Improbable Origins of Modern Wall Street.
ASWATH DAMODARAN is Associate Professor of Finance at New York University's Stern School of Business and the author of numerous books, including Investment Valuation and Corporate Finance: Theory and Practice, both published by Wiley. He was voted one of the top twelve business educators in the United States by BusinessWeek.
