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Khrushchev's Shoe: And Other Ways to Captivate an Audience of 1 to 1,000 Paperback – June 15, 2002
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There are a lot of examples from Roy's days working at shaker village, or in parks and museums, how he was able to both entertain his own crowds, and what he learned being part of the audience himself.
I would recommend getting and reading and reading again.
Well, that is exactly the show, The Woodwright's Shop, that Roy Underhill has been able to keep on television for more than 20 years. Of course, if most hobbyist woodworkers are going to watch a "how-to" show and make something presented by the host, they are more likely to follow Norm Abrams' measured drawings and run to Home Depot for the lastest tool to really make the sawdust fly. But, audiences watch Underhill's show not only for the extreme mastery he shows of his craft, but also his mastery of captivating an audience with a great storytelling approach.
This is the essence of Krushchev's Shoe. Roy Underhill takes what he has learned in demonstrating a craft totally foreign to modern audiences, both on his television show and at Colonial Williamsburg, and shares it with his readers so that we may become better communicators.
This book is helpful to anyone who dreads standing before a crowd and opening one's mouth. It is particularly helpful though to those of us who train others to be effective communicators. Museum professionals, theme park managers, teachers, etc, may all find some use in the suggestions Underhill makes in Krushchev's Shoe.