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Kick Ass Social Commerce for E-preneurs: Its Not About Likes--Its About Sales Paperback – March 4, 2014
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Paul Greenberg, Cofounder of DealsDirect and CEO of the Australian National Online Retailers Association
"John Lawson is a master Internet marketer and social commerce expert who sells millions of dollars’ worth of products online and then liberally shares his hard-earned knowledge with us. This book is a MUST read to GROW your business."
Ramon Ray, Editor and Technology Evangelist, Smallbiztechnology.com
"John Lawson is a natural communicator, a visionary, and someone that practices what he preaches! Debra Schepp is an outstanding writer who has been at the coalface of eCommerce for over ten years. John Lawson + Debra Schepp = a winning recipe for kick-ass results!"
Phil Leahy, Managing Director PeSA Internet Conference & Online Market Experts
"If you’re looking to get more Twitter followers or Facebook friends, there are an endless number of books covering that well-trodden ground. But if you’re looking for a deeper understanding of how social, mobile, and cloud technologies are creating opportunities to build powerful new eCommerce business models, then this is the book for you!"
Brent Leary, Partner at CRM Essentials
"John Lawson isn’t just talking about it...he’s doing it! When the Internet landscape has completely changed and Facebook has gone the way of MySpace, you’ll already be optimizing your presence on The Next Big Thing because of the foundation you got from John’s lessons."
Hillary DePiano, TheWhineSeller.com
"John Lawson shows you how to win your customers’ hearts, mindshare, and loyalty. His book gives you the skills that will make your cash register sing Ka-Ching!"
Shirley Tan, Author of Ecom Hell
"If you want to get Likes, Followers, and Friends,’ buy a book about getting Likes, Followers, and Friends.’ But if you want to use Social Media to boost sales, increase profits, and engage your customers, then this is the book for you!”
Chris Green, Director, ScanPower.com
Social Commerce is more than just a buzzword, and John does a great job of breaking down this complicated concept into bite-size chunks that are easy to comprehend. Are you ready to Kick Ass?”
Rick Backus, Co-Founder & CEO of CPC Strategy
In the over-hyped world of social-anything, John Lawson is delivering the dream that others are trying to sell. Likes’ and Followers’ only count when you receive hard cash. John is showing us how!”
Bjorn Espenes, CEO and Founder of Finch LLC
There’s a big difference between presenting oneself as an authority and being an authority. Few do both with grace and kindness. Deb delivers, and then some.”
Andy Mowery, Cofounder of debnroo, inc.
About the Author
Mixergy calls Lawson a power seller.” American Express hawks him as their featured businessman.” Startup Nation says he’s the savviest” in social media, and Small Biz Trends named him Influencer of the Year.” He is an award-winning social media strategist, spokesperson for several corporations, commercial television personality, and a sought-after keynote speaker and instructor.
Debra Schepp is the author of 19 books, including How to Find a Job on LinkedIn, Facebook, Twitter, and Google+, eBay PowerSeller Secrets, and How to Make Money with YouTube. The Washington Post named her YouTube book among the top 10 business books of the year.
She has been interviewed many times by national media, including LIFE Magazine, Forbes, and Entrepreneur magazine. She has also appeared on many radio shows and her work has been featured in publications such as Newsweek, The Chicago Tribune, Parade, and LIFE Magazine.
As a former editor for McGraw-Hill and Gartner Group, she has been writing about living and working online since the 1980s.
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Top Customer Reviews
I enjoyed reading this book. It was like having a conversation with John versus grinding my teeth just to digest the content of lesser authors.
Sure, some of what I read I already knew, but John helped me expand on my ideas. Whatever you do, DO NOT pass on buying this book because you think you already know about Facebook, or Twitter, or Video, etc...there is a lot to be learned from the very Solid Nuggets of Gold that John makes available to you.
My copy of this book was obliterated from all of the thumbing and folding of pages as I continued to go back and forth through these valuable nuggets of information. Let's not talk about all of the pages Soaked in Sharpie Highlighter Yellow and Pink, Green, etc...I couldn't pick up this book without running around the office looking for a highlighter to have handy.
I'll go as far as saying that this book is much like your favorite comedy... for me, I'll equate it to Tommy Boy or The Princess Bride...It's filled with Amazing One Liners that you will go back and repeat over and over again...his nuggets of information and guidance are that good. "Anybody want a Peanut?"
John will help you learn quite a bit in relating to and getting to know your customer. In fact, John's focus on Relevancy to the consumer is a key differentiator to his work versus others.
Finally, as a manufacturer, I appreciate that John was not writing this book just for Marketplace Sellers / 3P Merchants, but that he wrote this book with anyone in mind, who wants to help consumers understand what they have to offer.
So there it is, if you have a product to sell and you want to sell it online, this book is indeed Kick Ass, and a MUST for anyone wanting to take their online business to the next level.
I purchased the physical book and a Kindle copy, and found the physical book was a little harder to read due to distracting font changes in the formatting (and also a very, very tiny font). I recommend the Kindle version, it was very easy to read.
But, I must say, unless you LOVE reading on the Kindle, get the paperback. SO much better!! I can highlight and turn back to refresh my memory over and over. Much easier for me. So, I ended up with two. One Kindle and one paperback. I thought I could share the Kindle version but Amazon said no, so they let me instead, cancel the Kindle version and I reordered it for a friend who is more adept at reading on Kindle than I am.
If you are an online seller, you MUST read this book! I love the down to earth way he puts things! I just wish I could figure out how to read and crochet at the same time!! AUDIO BOOK, John!! :)
As you will see when you buy the book!
I’ve learned many lessons taught by John Lawson and what’s GREAT about this book is that after reading the first couple of pages I realized there is a lot more to learn about Social Commerce. And this book will definitely teach it to you!
What are you waiting for? Buy the book! Read the book! And start kicking Social