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Kill the Elevator Speech: Stop Selling, Start Connecting Hardcover – November 18, 2014
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About the Author
Felicia J. Slattery, M.A., M.Ad.Ed, communication consultant, author and speaker, lives life on her terms – full of energy, passion, and enthusiasm. With a background in communication and training, Felicia uses her knowledge and experience to give experts and entrepreneurs the tools they need to effectively communicate their messages and reach their goals. Felicia lives near Chicago with her family.
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Seth Godin titled one of his books, "All Marketers Are Liars", and then pointed out on page 15 of the book that of course "I wasn't being completely truthful with you when I named this book. Marketers aren't liars."
Felicia Slattery has done the same thing here. She has brilliantly appeared controversial with her title to get attention, yet actually, in this book, she simply renames the elevator speech as a "mini-introduction," and teaches the reader how to create an effective one, as well as exactly when and where to use it.
Being a master communicator, networker and speaker herself, Felicia also shares extremely valuable tips on how to do all three of those much more effectively than most businesspeople do now. She encourages and instructs the reader on precisely what to do when meeting peers and prospects instead of what they most likely currently do, which is simply spitting out the dreaded canned "elevator speech."
Felicia's unbeatable positive spirit and joy for helping people come shining through in this outstanding book. Every businessperson could benefit from becoming a consulting client of Felicia's; the next-best thing would be reading this book.
And implementing what she teaches.
The one thing that stands out for me is that Felicia helps me say more with less. The “elevator speech” phrase was originally coined to prompt you to deliver what you do in a short time span riding on an elevator, anywhere from thirty seconds to two minutes. Because of that, it seems that over the years, people spew out their elevator speech without first connecting.
Felicia helped me realize that it’s not about me; it’s about the other person. Find out who THEY are and WHAT delights them. Create a dialogue when meeting new people rather than puking out what you want them to know about you.
Engagement is the key. Thank you once again, Felicia, for helping me to say more with less!
Poker MindSet Coach
Felicia's approach is a dramatic improvement - she offers a refreshing approach to building a business relationship with new people. Rather than repeating a tired elevator speech that likely scares off most people, this book teaches techniques and systems to actually connect with people. And, Felicia reminds us that our focus is on the other person (not ourselves).
I sincerely hope that every businessperson reads this book - it will make business events much more enjoyable and productive for everyone involved.
I loved the list of questions to ask when meeting someone for the first time as it gives you a starting place.
Not only will you learn that you do NOT need an elevator speech (YAY!) but you'll also learn about how to create your signature speech and much more.
Several great ideas for promoting connection within a group setting as well!