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Dan Goldgeier

Killer Executions and Scrubbed Decks: An Outside-the-Box Look at Obnoxious Advertising and Marketing Jargon Paperback – Box set, June 15, 2015

by Dan Goldgeier (Author)

5.0 14 ratings

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If your killer executions can’t nail your target even though the very long creative brief was best-of-breed and the deliverables weren’t subject to scope creep, well, that’s just another day in marketing and advertising.

It’s a strange business with jargon all its own. In Killer Executions and Scrubbed Decks, Dan Goldgeier breaks down the most commonly used words and phrases you’ll hear in an ad agency or corporate marketing department, and offers up a few new ones for consideration.

Whether you’re a student looking for that coveted first job in an ad agency, a newcomer to the advertising business from another field, or a marketing manager who simply can’t understand how those tatted-up ad agency types talk, this book is the epic deliverable you’ve been looking for.

Print length

54 pages
Language

English
Publication date

June 15, 2015
Dimensions

5.5 x 0.12 x 8.5 inches
ISBN-10

1502992159
ISBN-13

978-1502992154
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Editorial Reviews

About the Author

Once called "a philosopher king on all manners ad-related," Dan Goldgeier is currently a Seattle-based advertising copywriter with experience at small and large ad agencies throughout America. A graduate of the University of Georgia and The Creative Circus, Dan is also an instructor at Seattle's School of Visual Concepts, a regular columnist on TalentZoo.com, and a contributing writer to AdPulp.com, one of the ad industry's most widely read blogs.

Product details

Publisher ‏ : ‎ CreateSpace Independent Publishing Platform (June 15, 2015)
Language ‏ : ‎ English
Paperback ‏ : ‎ 54 pages
ISBN-10 ‏ : ‎ 1502992159
ISBN-13 ‏ : ‎ 978-1502992154
Item Weight ‏ : ‎ 2.72 ounces
Dimensions ‏ : ‎ 5.5 x 0.12 x 8.5 inches

Best Sellers Rank: #3,545,838 in Books (See Top 100 in Books)
- #4,603 in Advertising (Books)

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5.0 14 ratings

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Dan Goldgeier

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Dan Goldgeier is a Seattle-based advertising copywriter and content marketer with over 20 years of experience working at ad agencies across the U.S.

Dan currently co-hosts the Ad Chatter podcast and a contributing writer to AdPulp.com, one of the industry's pioneering blogs. Dan has been a regular ad industry columnist on TalentZoo, and has also been a teacher at The Portfolio Center and Creative Circus advertising schools in Atlanta, as well as the School of Visual Concepts in Seattle. He is a member of the One Club for Art & Copy, and has served as an ADDY Awards judge in several cities.

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5 out of 5

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Jack Tran

If George Carlin had worked in advertising...

Reviewed in the United States 🇺🇸 on November 13, 2018

Verified Purchase

...he would have written a monologue like this. Every aspiring advertising professional — indeed, all existing ones, too — should read this to see how ridiculous industry insiders sound. It's a quick read, so it would be ideal for new agency employee orientation.

Helpful

Blythe A.

I laughed. I cried. I felt inspired. ...

Reviewed in the United States 🇺🇸 on July 23, 2015

Verified Purchase

I laughed. I cried. I felt inspired. I felt conflicted. What is this crazy business of advertising we work in, and what is with our choice of jargon? Using clever insights, Dan capture the ad business to perfection. A must read for anyone in advertising, wanting to pursuing a career in the business, or maybe just understand what it is your family member in advertising is talking about.

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Woodgies

Refreshing humor for an industry that can take itself very seriously

Reviewed in the United States 🇺🇸 on July 1, 2017

Verified Purchase

Wonderful, fresh and fun. Great for anyone who has spent any time in the corporate, advertising or marketing world.

Small format makes for a great gift for teams/events.

Reviewed in the United States 🇺🇸 on July 29, 2015

Verified Purchase

This book showed me the low-hanging fruit to peel back the onion and garner quick-wins with limited bandwidth while leveraging existing wetware without having to boil the ocean.

2 people found this helpful

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herb515

Carlin Would Be Proud!

Reviewed in the United States 🇺🇸 on July 30, 2015

Verified Purchase

Dan surely knows copywriting for advertising but what he doesn't know is his political savvy. This book is an accurate commentary on Congress! Great work, Dan.

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Kathy Cahill

I laughed til I cried.

Reviewed in the United States 🇺🇸 on June 24, 2015

Verified Purchase

Seriously. Dan captures the absurdity of our "biz speak" and tosses it back in a hilarious, witty collection. My only criticism is that it's not long enough.

Reviewed in the United States 🇺🇸 on May 13, 2016

Verified Purchase

Excellent read...very interesting.

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jo

It's better than "Cats

Reviewed in the United States 🇺🇸 on July 22, 2015

Verified Purchase

You'll laugh. You'll cry. It's better than "Cats."

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Massimo Moruzzi

This book has legs; I hope it travels

Reviewed in the United Kingdom 🇬🇧 on July 1, 2015

Verified Purchase

Dan talks about the killer executions which are produced by thought leaders in the advertising business, where creative briefs are often neither creative nor brief and everybody thinks they think outside the box and push the envelope, and yet the supposedly best-of-breed executions produced, which were thought to have legs, usually don't go viral and often don't push the needle.

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Killer Executions and Scrubbed Decks: An Outside-the-Box Look at Obnoxious Advertising and Marketing Jargon Paperback – Box set, June 15, 2015

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