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Killer UX Design: Create User Experiences to Wow Your Visitors Paperback – October 11, 2012

by Jodie Moule (Author)

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Today, technology is used to shift, sway and change attitudes and behavior. This creates amazing opportunities and challenges for designers. If we want to create products and services that have the power to educate people so they may live better lives, or help to reduce the time people take to do certain tasks, we first need an understanding of how these people think and work - what makes them "tick"

The premise of this book is the need to understand how people "behave"; their habits, motivators and drivers, as a critical way to better understand what a great customer experience for your audience looks like, facilitating better design decisions. The book will lead you from understanding behavior, to extracting customer insights that can launch you into the design of something that makes a difference to people's lives - all presented in a fun, practical and non-academic way.

Print length

288 pages
Language

English
Publisher

SitePoint
Publication date

October 11, 2012
Dimensions

7 x 0.71 x 9 inches
ISBN-10

0987153099
ISBN-13

978-0987153098
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Editorial Reviews

About the Author

Jodie Moule is co-founder & director of Symplicit, an experience design consultancy based in Australia that focuses on research, strategy and design services. Her background as a psychologist means understanding human behavior is a core philosophy, and she has a passion for helping clients to see their brands through the eyes of their customers. She is also interested in how to combine this understanding of human behavior with good design thinking, to influence the way businesses approach the design of their products, systems and processes.

Product details

Publisher ‏ : ‎ SitePoint; 1st edition (October 11, 2012)
Language ‏ : ‎ English
Paperback ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 0987153099
ISBN-13 ‏ : ‎ 978-0987153098
Item Weight ‏ : ‎ 1.08 pounds
Dimensions ‏ : ‎ 7 x 0.71 x 9 inches

Best Sellers Rank: #2,011,164 in Books (See Top 100 in Books)
- #716 in User Experience & Website Usability
- #1,555 in Data Processing
- #1,558 in Web Design (Books)

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Chandler Ng

Suitable for Agency side professionals

Reviewed in the United States 🇺🇸 on September 25, 2013

Verified Purchase

The Killer UX Design is quite applicable if you are working in an agency because the author writes from the agency angle. Jodie didn't just talk about User Experience on the web alone, but she discussed generally about all of the touch points that you may have online/offline with your users/customers. This is a powerful idea to grasp because more often than not, nowadays under Owned Media Channel, we would have website/microsite, facebook fanpage, You Tube Channel etc... So we need to look at user experience across channels, devices. More importantly we need to consider the entire user journey, their experience from the beginning, when they first come in contact with us, what do they after that and then where they would go when they finish.

One person found this helpful

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Amazon Customer

Three Stars

Reviewed in the United States 🇺🇸 on January 30, 2018

Good.

Concise and clear reason to be more user-friendly

Reviewed in the United States 🇺🇸 on November 28, 2012

There are quite a few UX design books in circulation, and perhaps it is something that can be partially taught, but partially has to be ingrained in you, intuitively, but this book certainly bridges the first aspect, by being a fantastic textbook on UX Designing.

Jodie starts off the book in by explaining what UX is, what UX is not, it's purpose in solving problems, which gradually leads to the notion of it being a Behaviour Driven Design approach. The author then explains the process of understanding your client, it's business offering and revenue streams, whilst being inclusive of all stakeholders and the entire end-to-end services, defining personals for different types of users and most importantly, the behaviours that the project should target.

The book then continues with the mandatory steps, that will build up to conducting the appropriate research techniques, by asking the right questions, the right candidates for the market research, that will help you understand the relevant behaviours more appropriately. The exciting bit comes in chapter 4, when you get to play around with quick sketching to brainstorm ideas, based on the knowledge gained from the previous chapters, and the author makes very good points in ensuring you don't fall into certain traps and misconceptions when conducting your brainstorming.

Designing for behaviour change (or designing with intent) is what successful designers need to understand and incorporate into their work today. Successful technology understands users' habits or becomes a new trigger.

Chapter 5 and 6 get more into prototyping, and the author guides you more into how to sketch, create narratives and stories and envisaging scenarios, as well as combining with storyboarding to create the illustration of the users' overall experience. Jodie also encourages a form of collaborative sketching, to create a conglomerate of ideas across the team.

The final chapters move towards explaining how UX Designing is iterative, or agile, just as Development is, going through cycles of testing, learning, tweaking, in iterating. More so, you will get to test how you went, via various testing methodologies, such as usability, concept, design and competition analysis, devising a script that will serve you in improving your UX solution.

The book isn't lengthy, and rather clear and concise, follows the logical steps from the initial chapters of explaining the purpose of UX and it's importance in providing a human-oriented perspective, and then dives into the techniques for capturing the behavioural expectations, and then sketching those ideas into scenarios, before prototyping a solution that matches your research. The book probably explains what you probably know or understand sub-conciously, but puts it in a formal and easy to understand form, which serves as a great reference for looking up in the future, when you want to re-trace the steps required in creating your new app or project. The author illustrates throughout a sample project, which is a hypothetical iPhone app, but the book is generic enough to be applied to any concept, whether it is a website or even a desktop application.

I am certainly a fan of this book and enjoy the writing style of Jodie Moule, and ergo would recommend this book to anyone who wants to make their apps more useable.

2 people found this helpful

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UX = User Experience, and this book steps you through that design process

Reviewed in the United States 🇺🇸 on December 20, 2012

Vine Customer Review of Free Product( What's this? )

People sometimes confuse user experience (UX) for user interface (UI). This book does not. It definitely focuses on how developers can determine how to develop a product with the overall UX in mind. The authors state, "UX takes a broad view of how a product, service, or system will work, and how it will be used by people out there in the real world." Oftentimes, developers build a product for function and disregard the user experience; and while a product may function properly, the poor user experience will make the product a failure. This book helps step a developer through a methodology of developing and designing a user experience.

I like the approach. Rather than shoot into usability designs, the book FIRST focuses on the business problem, then provides ideas and research methods to gather and elicit input from users. Then, it goes on to help you sift through the information (and not be stuck here) and make sense of how that input turns into the design of your solution/product. You THEN start developing ideas for the design of the product, sketching out the process. FInally, it's prototype, test, learn, tweak, iterate...and finally the things you need to do to PREPARE the final product for launch.

The book is not only written in the context of methodology, it also provides a case study of how this methodology is put into use. The example (a cookbook app), enables you to see how the process of each phase is implemented in this 'app' dev scenario.

What the book is light on is some of the how. For instance, in the Prototype the Solution section, the book suggests using an Interactive Prototype to elicit user feedback. So, in this context, are there tools to do this rapidly and easily (rather than spend valuable developer time on creating prototypes)? However, the book does have some downloadable forms and examples that accompany the book that are easy to access.

I think that this is a solid book that will provide some 'method to the madness' and give some useful insight for people looking to develop products that really hit the heart of a problem and are focused on value.

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