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Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity Hardcover – July 1, 2008
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From Publishers Weekly
In this thought-provoking work, entrepreneur and inspirational speaker Gunderson takes aim at the social brainwashing and financial planners and institutions that are constricting Americans' financial freedom and undermining their abilities to prosper with misguided and dangerous advice. The author debunks various investment myths—offering a fresh look at 401(k) fallacies—and false beliefs (high risk = high returns). In a book studded with anecdotes and historical tidbits, Gunderson excels in his description of the prevalent psychological beliefs that hinder success: the scarcity mindset in which financial success is understood as a zero-sum game; the American equation of happiness with prosperity; and the misconception that money holds power. In appeals more befitting a self-help guide than financial primer, the author argues that individuals need to embrace a mindset of self-reliance and identify their Soul Purpose. In the vein of TheSecret and the classic Think and Grow Rich, Gunderson suggests that prosperity is a state of mind from which value and wealth flow. Readers will find his assault on traditional financial nostrums fresh, eye-opening and emboldening. (July)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
About the Author
Garrett Gunderson is an entrepreneur who became a multimillionaire by the age of twenty-six. He is the owner of five companies, and winner of Utah's Entrepreneur of the Year award. Garrett coaches elite business owners in the financial services industry. He co-authored Curriculum for Wealth.
Top customer reviews
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For someone like me who is NOT a financial adviser, investment banker, or 401K dealer, I found this to be one of the easiest, comprehensive, straightforward books on finance I have come across.
I am a small business owner. I don't understand all the complex financial jargon my local dude at the bank says. I don't regularly watch financial show, because I don't understand all they are saying. I try to educate myself, but my world is in the creative not the analytical. I honestly believe the reason some of the negative reviewers are upset is that this book breaks it down and leaves out the confusion that most books include.
I know it sounds crazy to some, but I actually believe, thinking for myself, being in control of my own destiny, creating my environment and loving what I do is important.
Gunderson has created an easy way for people to understand and take control of THEIR money and not be a slave to what Wall Street is telling us. I find it interesting that this book was written before the financial meltdown and almost everything he talked about as a warning came true. How many of the people reading this review actually no longer have a 401K that they can retire on? I bet a lot.
They nay-sayers are right in three ways: This book is simple to read, easy to understand and it will actually help you change your mindset around money, investments and savings. Exactly what the "sacred" holders don't want us to know.
I highly recommend that you get your copy today.
You will hear people on the radio talk about 12% returns and what it could be. The problem is that they don’t factor in a single down year. One down year changes everything.
Most recent customer reviews
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