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The Best Substitute for Wheat Flour in Non Yeasted RecipesKing Arthur Baking Company, Inc

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King Arthur, Measure for Measure Flour, Certified Gluten-Free, Non-GMO Project Verified, Certified Kosher, 3 Pounds, Packaging May Vary

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4.7 20,593 ratings

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$8.62 $0.18 per Ounce

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Diet type

Gluten Free

Nutrition summary

44.0 servings per container | 4 tbsps (31g)

100	20mg	2g	0g	1g
Calories	Sodium	Dietary Fiber	Sugars	Protein

Nutrition facts

Ingredients

Product details

Brand	King Arthur
Item Weight	3 Pounds
Allergen Information	Gluten Free
Specialty	GMO Free, Gluten Free, Kosher Certified
Package Weight	1.39 Kilograms

About this item

King Arthur Measure for Measure Flour is gluten-free but also 1:1 substitute for wheat flour; an essential gluten-free pantry staple for bakers
This gluten-free flour is fortified with iron, calcium and Vitamin B and comes in a re-sealable bag. Not ideal for yeasted recipes (breads, pizza, and buns)
King Arthur Measure for Measure Flour is Non-GMO Project Verified; Certified Gluten-Free by The GFCO, a program of the Gluten Intolerance Group (GIG); Certified Kosher and Non-Dairy. Item Form: Powdered
King Arthur Baking Company is a 100% Employee-Owned Company and a founding B Corporation
We are King Arthur Baking Company. Our name and logo reflect who we've always been and always will be: bakers who are committed to spreading the simple joy of baking

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King Arthur Bread Flour, Gluten Free, 1:1 Flour Replacement great for yeasted recipes, 2lbs

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King Arthur Gluten-Free Pancake Mix, Non-GMO Project Verified, Kosher, 15 Ounces, Packaging May Vary

$5.24 ($0.35/Ounce)

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USDA Organic products are grown and processed according to the USDA Organic standards addressing soil and water quality, among other factors. Organic is protected by law, inspected by experts, traced from farm to store, and shaped by public input.
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WARNING: California’s Proposition 65

Product Description

Your everyday gluten-free flour. The essential pantry staple for gluten-free baking. Perfect for converting your favorite recipes into gluten-free versions. Simply substitute this flour 1-1 for an easy and convenient swap for conventional flours. Fortified with iron calcium and vitamin B, this carefully tested blend is a must-have for bakers who are new to gluten-free baking or anyone baking gluten-free who wants to enjoy recipes they used to love. Ideal for muffins, cookies, cakes, brownies, pancakes, and other non-yeasted recipes. Comes in a 3 pound re-sealable bag. Certified Gluten-Free by the non-profit Gluten-Free Certification Organization (GFCO), a program of the Gluten Intolerance Group (GIG). Certified kosher. Sourced non-GMO. 12g of whole grains per serving. Founded in 1790, King Arthur Baking Company is a 100% Employee-Owned Company and the nation's premier baking resource, offering everything from top-quality baking products to inspiring recipes.

Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 12.4 x 7.6 x 11.2 inches; 3 Pounds
Item model number ‏ : ‎ 0071012075232
UPC ‏ : ‎ 071012075232
Manufacturer ‏ : ‎ King Arthur Flour
ASIN ‏ : ‎ B01JJ9H1Q8
Country of Origin ‏ : ‎ USA

Best Sellers Rank: #407 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)
- #1 in Wheat Flours & Meals

Customer Reviews:
4.7 20,593 ratings

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Price	$8.62	$16.00	$12.07	$35.96	$14.05	$53.99
Price Per Unit	$0.18 / Ounce	$0.22 / Ounce	$0.75 / Ounce	$0.19 / Ounce	$0.59 / Ounce	$0.22 / Ounce
Delivery	Get it as soon as Tuesday, Aug 27	Get it as soon as Tuesday, Aug 27	Get it as soon as Tuesday, Aug 27	—	Get it as soon as Wednesday, Aug 28	—
Customer Ratings	4.720,593	5.01	4.845,773	4.6150	4.6691	4.651
Sold By	Amazon.com	Phoebe Specialty Foods	Amazon.com	Amazon.com	MyQuickMart	LSR Empire LLC
weight	3 pounds	—	1 pounds	3 pounds	1.5 pounds	5 pounds
ingredients	Rice flour, whole grain brown rice flour, whole sorghum flour, tapioca starch, potato starch, cellul	—	blanched almonds	—	Hydrated Organic Chia Seeds (Water, Organic Chia Seeds), Organic Grape Juice Concentrate, Organic Blackberry Puree, Organic Blackberry Juice Concentrate, Organic Purple Carrot Juice Concentrate, Citric Acid, Organic Natural Blackberry Flavor, Organic Natural Blueberry Flavor	—
carbohydrate info	25.0 grams, 25.0 grams, 24.0 grams	—	—	25 grams	24.0 grams, 24.0 grams, 24.0 grams	—
energy info	100.0 kilocalories, 110.0 calories, 100.0 kilocalories	—	—	110 kilocalories	110.0 kilocalories, 110.0 kilocalories, 100.0 calories	—
nutritional fat info	0.5 grams, 0.0 grams, 0.0 grams	—	—	0 grams	0.0 grams, 0.0 grams, 0.0 grams	—

Important information

Safety Information

This product is labelled to United States standards and may differ from similar products sold elsewhere in its ingredients, labeling and allergen warnings

Ingredients

Rice flour, whole grain brown rice flour, whole sorghum flour, tapioca starch, potato starch, cellul

Directions

This flour is best suited for non-yeasted recipes. Directly swap the amount of all-purpose flour called for with the same amount of Measure for Measure flour: No need for additional specialty ingredients. Works beautifully in your favorite recipes, whether you're substituting just a few ounces of conventional flour or several cups. Baker's hotline: We're here to help. Feel free to call our friendly staff of experienced bakers for help and advice. Chat online at kingarthurflour.com/contact.

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

20,593 global ratings

How customer reviews and ratings work

Customers say

Customers like the ease of use, value, quality and taste of the flour. They mention that it's very easy to work with, produces consistently great bakes and that it works perfectly in any recipe calling for wheat flour. Some like the easy of baking, and versatility. Opinions are mixed on texture and moisture.

AI-generated from the text of customer reviews

Select to learn more

Quality Taste Ease of baking Value Ease of use Versatility Texture Moisture

989 customers mention "Quality"904 positive85 negative

Customers are satisfied with the quality of the flour. They mention that it makes good bread, biscuits, and is an amazing replacement for gluten-free baking. They also say it's a nice substitute for all-purpose flour and works great with gluten- free recipes. Customers also say that the flour produces some of the best gluten-Free baked products they have ever tasted. They say it makes a couple of really good coffee cakes.

"...This particular bag is great for anything else not yeasted!..." Read more

"...It is so versatile and works for many recipes." Read more

"...The cookies did not spread like with other GF flours, they had some thickness and were chewy...." Read more

"...Makes good bread, and biscuits too! This is my go to flour product for our gluten free household!" Read more

420 customers mention "Taste"330 positive90 negative

Customers like the taste of the flour. They say it has a great consistency and taste, and is moist and yummy. They also appreciate that it doesn't have an aftertaste, and has s great mouthfeel after baked. Customers also use it for bread making, sweet treats, and thickening up soups.

"...is smooth not too grainy, it tastes wonderful and has a great mouthfeel after baked. And for the price I’m very impressed!!!" Read more

"...You can use this product for several different recipes and tastes so amazing." Read more

"...She said it tasted amazing and the texture was very similar to regular cake!" Read more

"...not spread like with other GF flours, they had some thickness and were chewy...." Read more

207 customers mention "Ease of baking"204 positive3 negative

Customers find the flour easy to use, saying it adapts well to their usual recipes. They also say it makes baking favorite recipes easier and bakes beautifully.

"One of the best gf flours I have worked with. It is so versatile and works for many recipes." Read more

"...Makes good bread, and biscuits too! This is my go to flour product for our gluten free household!" Read more

"...It is high quality and bakes beautifully. I love it." Read more

"...Acts just like normal flour." Read more

202 customers mention "Value"159 positive43 negative

Customers like the value of the flour. For example, they say it's a great price for gluten free flour and shipped quickly.

"Cheaper than the grocery store. You can use this product for several different recipes and tastes so amazing." Read more

"...costs more than some other brands of gluten free flour, but it is worth the price...." Read more

"I really like the price and the size of the product. I would order again for sure." Read more

"...Yes, it's more expensive than regular flour, but when you can't have gluten and/or wheat, that's just one of the things you come to accept...." Read more

86 customers mention "Ease of use"86 positive0 negative

Customers find the flour easy to work with, convenient, and satisfactory to give to their gluten-free friends. They say it's easy to press designs into and substitute in almost all recipes. Customers also mention that it'll make their food turn out well.

"...But I didn't feel like it was so off-putting that I won't use it. It's so convenient...." Read more

"I love this flour, easy to use because its 1:1...." Read more

"I made muffins, a couple of times with this flour. It’s easy to use, because you use it just like regular flour...." Read more

"...They are easy to press designs into, just make sure the dough stays cold! It's a lot of butter so they can melt easily...." Read more

44 customers mention "Versatility"38 positive6 negative

Customers like the versatility of the flour. They say it can be used for a variety of baked items, including quick breads, pancakes, pizzas, and cookies. Customers also mention that it's the best gluten-free ready to bake, all purpose mix they've found.

"One of the best gf flours I have worked with. It is so versatile and works for many recipes." Read more

"This flour is so versatile and produces consistently great bakes...." Read more

"...Tastes like regular flour when baked or used to cook. Versatile recipes, but I couldn’t recommend for yeast rising recipes." Read more

"This has been my go-to flour for years. It’s reliable, versatile, and the most budget-friendly option I’ve found (even cheaper than H‑E‑B)...." Read more

142 customers mention "Texture"79 positive63 negative

Customers have mixed opinions about the texture of the flour. Some mention that it has a better texture for baking, is fluffy, and comes out super soft. However, others say that the texture is a bit off and slightly more dense than all-purpose flour.

"...It’s fresh, it smells good, the consistency is smooth not too grainy, it tastes wonderful and has a great mouthfeel after baked...." Read more

"...The texture is slightly more dense that of all-purpose flour, but our household prefers the flavor of the King Arthur." Read more

"...She said it tasted amazing and the texture was very similar to regular cake!" Read more

"...My complaint is that the texture of the muffins is different than regular flour muffins. The taste is good and just like regular flour...." Read more

36 customers mention "Moisture"21 positive15 negative

Customers are mixed about the moisture of the flour. Some mention that the trick to moist cookies is to let the batter sit, while others say that it makes everything too dry even after adding additional liquid.

"I baked cookies & brownies, they were moist and yummy but defiantly equal to wheat flour...." Read more

"...Like cakes, pie crusts or fried items.It doesn't hold as much moisture as regular flour (that's another job gluten does well) - However,..." Read more

"This 1:1 flour is the best for cakes. Moist, fluffy and not dense like others...." Read more

"...not 5 stars because I made chocolate chip cookies with it and they were a bit too dry, I recommend just undercooking compared to time for regular..." Read more

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Ashley H.

I was a professional baker before celiac

Reviewed in the United States on July 9, 2024

Size: 3 Pound (Pack of 1)Verified Purchase

The one thing about this I don’t like is that you can’t use it to make yeasted breads and the other GF options they have actually contain wheat? This particular bag is great for anything else not yeasted! It’s fresh, it smells good, the consistency is smooth not too grainy, it tastes wonderful and has a great mouthfeel after baked. And for the price I’m very impressed!!!

4 people found this helpful

Helpful

Beaverwolff

Best gluten free flour on the market

Reviewed in the United States on July 3, 2024

Size: 3 Pound (Pack of 1)Verified Purchase

Cheaper than the grocery store. You can use this product for several different recipes and tastes so amazing.

2 people found this helpful

Helpful

Suchitra Balaji

Awesome, versatile GF flour

Reviewed in the United States on August 6, 2024

Size: 3 Pound (Pack of 1)Verified Purchase

One of the best gf flours I have worked with. It is so versatile and works for many recipes.

Helpful

Hailey Taylor

Good Product

Reviewed in the United States on July 19, 2024

Size: 3 Pound (Pack of 1)Verified Purchase

Used this to bake a cake for a friend and she absolutely loved it!!! She said it tasted amazing and the texture was very similar to regular cake!

One person found this helpful

Helpful

Amazon Customer

The best measure for measure flour I've found, a bit gritty

Reviewed in the United States on December 19, 2023

Size: 3 Pound (Pack of 1)Verified Purchase

I have had trouble with some gluten free baking, especially cookies. I have used modified recipes with other brands of flour and have had success with some things. But I had a friend recommend this, and it works better than any other GF flour I've found as a measure for measure flour. I made some gingerbread cookies and a cheesecake with a cookie crust and they both worked out very well. The cookies did not spread like with other GF flours, they had some thickness and were chewy. Because I was looking for it, I did notice a little of the "gritty" texture that some GF flours cause--I have a professional baker friend that doesn't use this brand flour for that reason. But I didn't feel like it was so off-putting that I won't use it. It's so convenient. And my nephew and nieces who have celiac were so excited to have treats they could eat at our family Christmas party.

6 people found this helpful

Helpful

Krista

The best

Reviewed in the United States on July 9, 2024

Size: 3 Pound (Pack of 1)Verified Purchase

By far the best gluten free flour I have used. The texture is not grainy or gritty. I am able to make all my old recipes with just substituting this flour for regular wheat flour. Makes good bread, and biscuits too! This is my go to flour product for our gluten free household!

2 people found this helpful

Helpful

Kathy

The best gluten free flour

Reviewed in the United States on July 12, 2024

Size: 3 Pound (Pack of 1)Verified Purchase

I've tried several different types of gluten free flour and have found that King Arthur, Measure for Measure Flour is the best choice for me. I was hesitant to try it because it costs more than some other brands of gluten free flour, but it is worth the price. I've made cupcakes, cobblers, sauces, and fried foods with it and it is the closest to traditional flour that I have tried. My family even says they can't tell the difference.

One person found this helpful

Helpful

Tyler renshaw

High quality

Reviewed in the United States on August 3, 2024

Size: 3 Pound (Pack of 1)Verified Purchase

High quality gluten free flour. Good consistency, bread tasted so good 👍🏻

One person found this helpful

Helpful

Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.

44.0 servings per container
Serving size	4 tbsps (31g)
Amount per serving

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King Arthur, Measure for Measure Flour, Certified Gluten-Free, Non-GMO Project Verified, Certified Kosher, 3 Pounds, Packaging May Vary

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