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King Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins

4.7 4.7 out of 5 stars 21,001 ratings
#1 Best Seller in Wheat Flours & Meals
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48 Ounce (Pack of 1)
Diet type
Nutrition summary
44.0 servings per container | 4 tbsps (31g)
10020mg2g0g1g
CaloriesSodiumDietary FiberSugarsProtein
Brand King Arthur
Item Weight 3 Pounds
Allergen Information Gluten Free
Specialty GMO Free, Gluten Free, Kosher Certified
Package Weight 1.67 Kilograms

About this item

  • Versatile Baking: Perfect 1:1 substitute for wheat flour in non-yeasted recipes, ideal for gluten-free cookies, cakes, muffins, and pancakes. Simplify your gluten-free baking with this all-purpose flour alternative.
  • Nutrient-Fortified: Enriched with iron, calcium, and vitamin B, this King Arthur gluten free flour blend ensures you don't miss out on essential nutrients. Enjoy delicious baked goods without compromising on nutrition.
  • Certified Quality: Non-GMO Project Verified, Certified Gluten-Free by GFCO, and Kosher certified. Trust in the quality and safety of this meticulously tested flour blend for all your gluten-free baking needs.
  • Convenient Packaging: Comes in a 3-pound resealable bag, ensuring freshness and easy storage. The perfect size for frequent bakers or those new to gluten-free cooking. Measure and pour with ease, keeping your pantry organized and your flour fresh.
  • Trusted Brand: King Arthur Baking Company, founded in 1790, is America's oldest flour company. As a 100% Employee-Owned business, we're committed to providing the highest quality baking products and inspiring recipes for our customers
› See more product details

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King Arthur Baking Company
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King Arthur 00 Pizza Flour: Premium Non-GMO American Wheat for Perfect Neapolitan-Style Crust - Finely Milled for Authentic Italian Pizza at Home - Ideal for Crispy, Chewy Pizzas (3 lbs)
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From the manufacturer

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Product Description

Discover the joy of gluten-free baking with King Arthur Measure for Measure Gluten-Free Flour. This versatile, all-purpose flour is the perfect 1:1 substitute for wheat flour in your favorite non-yeasted recipes. Whether you're baking cookies, cakes, muffins, or pancakes, this flour blend ensures consistent, delicious results every time. Carefully crafted and rigorously tested, our gluten-free flour is fortified with iron, calcium, and vitamin B, providing essential nutrients often missing in gluten-free diets. With 12 g of whole grains per serving, you can feel good about the wholesome goodness in every bite. This premium flour is certified gluten-free by the Gluten-Free Certification Organization (GFCO), a program of the Gluten Intolerance Group (GIG). It's also Non-GMO Project Verified and Kosher certified, meeting the highest standards of quality and safety. Packaged in a convenient 3-pound resealable bag, King Arthur Measure for Measure Flour stays fresh and is easy to store. It's an essential pantry staple for both experienced gluten-free bakers and those new to gluten-free cooking. As a 100% employee-owned company and certified B Corporation, King Arthur Baking Company is committed to using the power of business as a force for social and environmental good. With over 200 years of baking expertise, we're dedicated to delivering premium products and inspiring bakers worldwide. To use, simply substitute this flour 1:1 for all-purpose flour in your non-yeasted recipes. For best results, use in cookies, cakes, pancakes, muffins, and other recipes without yeast. While not ideal for yeasted breads, this flour excels in a wide range of other baked goods. Care instructions: Store in a cool, dry place. For maximum freshness, refrigerate after opening. Always use a dry measuring cup for accurate portioning. King Arthur Measure for Measure Gluten-Free Flour is backed by our quality guarantee, ensuring your satisfaction with every purchase.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 12.4 x 7.6 x 11.2 inches; 3 Pounds
  • Item model number ‏ : ‎ 0071012075232
  • UPC ‏ : ‎ 071012075232
  • Manufacturer ‏ : ‎ King Arthur Flour
  • ASIN ‏ : ‎ B01JJ9H1Q8
  • Customer Reviews:
    4.7 4.7 out of 5 stars 21,001 ratings

Inspiration from this brand

King Arthur Baking Company Visit the Store on Amazon
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Important information

Safety Information

This product is labelled to United States standards and may differ from similar products sold elsewhere in its ingredients, labeling and allergen warnings

Ingredients

Rice flour, whole grain brown rice flour, whole sorghum flour, tapioca starch, potato starch, cellul

Directions

This flour is best suited for non-yeasted recipes. Directly swap the amount of all-purpose flour called for with the same amount of Measure for Measure flour: No need for additional specialty ingredients. Works beautifully in your favorite recipes, whether you're substituting just a few ounces of conventional flour or several cups. Baker's hotline: We're here to help. Feel free to call our friendly staff of experienced bakers for help and advice. Chat online at kingarthurflour.com/contact.

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.7 out of 5 stars
21,001 global ratings

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Customers say

Customers find this gluten-free flour to be a good substitute for regular flour that works well in most recipes. They appreciate its taste and baking ability, saying it produces consistently great bakes. Many consider it a great value for the cost and a time and money saver. However, opinions differ on the texture and quality.

AI-generated from the text of customer reviews

Select to learn more
Gluten free flourWorks wellTasteBaking abilityValue for moneyEase of useTextureQuality
857 customers mention "Gluten free flour"822 positive35 negative

Customers like the gluten-free flour. They say it's good, substitutes for regular flour in regular recipes to transform them into gluten-free baking. It does everything conventional flour does and most people don't even notice that it's gluten-free. They find it the best alternative to regular flour every time they bake it come out.

"...If you’re looking for a reliable, high-quality gluten-free flour, I highly recommend this one...." Read more

"...It's an excellent gluten-free flour blend and I see it mentioned in many GF recipes...." Read more

"...If your main goal is eliminating gluten from your diet - you will be very happy with this flour. I'll be using it for muffins & quick breads next...." Read more

"...It was beyond moist and delicious. great flour! I prefer making cakes with all purpose flour - as I like dense cake. Thank YOU!" Read more

618 customers mention "Works well"587 positive31 negative

Customers find that the flour works well in most recipes as a replacement for regular flour. It produces consistently great bakes and is versatile. Many customers consider it a great product if you are looking for a gluten-free flour that works like wheat flour. However, some recipes may require more flour than others.

"...The taste is great. It’s 1:1 ratio on measuring. The quality is the best on the market in my opinion...." Read more

"...flour for a few weeks now, and I’m so impressed with how well it works in my baking!..." Read more

"This flour is great quality works very well baking anything. Has great texture and tastes great in cookies cakes or whatever you are making. Love it." Read more

"...King Arthur overall is a really amazing brand." Read more

494 customers mention "Taste"413 positive81 negative

Customers like the taste of the flour. They say it tastes good, is easy to bake with, and makes chewy coffee cakes.

"...rise is a slightly a little lower than traditional flour, but not lacking in taste. Super easy to use. You get 3 lbs when you order this bag size...." Read more

"...I used it to make cookies, muffins, and even bread, and everything turned out delicious!..." Read more

"...Has great texture and tastes great in cookies cakes or whatever you are making. Love it." Read more

"...That said - it made a couple of really good coffee cakes here. I think use in pastries which need low- structural protein flours...." Read more

384 customers mention "Baking ability"350 positive34 negative

Customers appreciate the flour's baking ability. It works well for baking muffins and cakes, making a nice gluten-free bake. The texture and flavor make for a nice GF bake, making it easy to make recipes GF. However, some reviewers mention it doesn't work well for yeast-rising recipes. They say it makes it easy to substitute in regular cake and cookie recipes only, baking off closely to flour but not maintaining baked goods like flour.

"...You get 3 lbs when you order this bag size. I’m able to bake everything like I normally would with regular flour." Read more

"...It's an excellent gluten-free flour blend and I see it mentioned in many GF recipes...." Read more

"...I think use in pastries which need low- structural protein flours. Like cakes, pie crusts or fried items...." Read more

"...With this flour it made it seamless to change these traditional recipes to GF without worrying about changes to consistency or flavor...." Read more

256 customers mention "Value for money"190 positive66 negative

Customers appreciate the flour's value for money. They say it's a good value for the cost and a time and money saver.

"...I thought it was a great value for the cost and I would easily recommend it to anyone using gluten-free flour." Read more

"...This flour is delicious and cost effective...." Read more

"...All in all, it's a huge cost saver to cook my own bread/biscuits/buns...." Read more

"Good, but very expensive for no good reason" Read more

106 customers mention "Ease of use"106 positive0 negative

Customers find the flour easy to use in recipes that call for regular flour. They say it's convenient, easy to measure and mix, and great to work with.

"...Super easy to use. You get 3 lbs when you order this bag size. I’m able to bake everything like I normally would with regular flour." Read more

"...The flour is easy to work with and doesn’t clump, making it a breeze to measure and mix...." Read more

"...Rises for pizza. Rises for bread. Very good taste. Very easy to work with. Amazon has some of the best pricing for it." Read more

"...So much easier than the old days when I had to mix my own blend. I do put in a bit more xanthan gum." Read more

150 customers mention "Texture"101 positive49 negative

Customers have different views on the texture of the flour. Some find it light and airy, with no grittiness or unpleasant mouthfeel. Others say the texture is tough or grainy, with a slight grit lingering after a bite.

"...It has a great texture—light and airy—and it behaves just like regular flour in most recipes...." Read more

"This flour is great quality works very well baking anything. Has great texture and tastes great in cookies cakes or whatever you are making. Love it." Read more

"...My only issue is that it has the slight graininess lingering after a bite, like many other gluten-free flours...." Read more

"...It provides close to the same texture and is easily substituted without needing extra ingredients." Read more

101 customers mention "Quality"69 positive32 negative

Customers have mixed opinions about the flour's quality. Some find it gritty and solid, with a solid consistency that holds its shape well in recipes. Others mention that their pancakes break apart after cooling, and the end product is dry and crumbly.

"...If you’re looking for a reliable, high-quality gluten-free flour, I highly recommend this one...." Read more

"This flour is great quality works very well baking anything. Has great texture and tastes great in cookies cakes or whatever you are making. Love it." Read more

"...work 1-1 closely but when used in dessert recipes, it quickly breaks down unlike flour...." Read more

"The smell is of flour, lol. Their products are always high quality...." Read more

Christmas cookies!
5 out of 5 stars
Christmas cookies!
We use this for all our baking- my family cannot tell our treats are gluten free!
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Top reviews from the United States

  • AmandaTXSAHM
    5.0 out of 5 stars Finally a gluten free flour
    Reviewed in the United States on November 9, 2024
    Size: 48 Ounce (Pack of 1)Verified Purchase
    The media could not be loaded.
    We opted for this flour because my husband is gluten intolerant. The taste is great. It’s 1:1 ratio on measuring. The quality is the best on the market in my opinion. The rise is a slightly a little lower than traditional flour, but not lacking in taste. Super easy to use. You get 3 lbs when you order this bag size. I’m able to bake everything like I normally would with regular flour.
    One person found this helpful
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  • Kristi's Reviews
    5.0 out of 5 stars Perfect for Gluten-Free Baking!
    Reviewed in the United States on November 18, 2024
    Size: 48 Ounce (Pack of 1)Verified Purchase
    I’ve been using this gluten-free flour for a few weeks now, and I’m so impressed with how well it works in my baking! As someone who needs to follow a gluten-free diet, I’ve tried several flours, and this one is by far my favorite. It has a great texture—light and airy—and it behaves just like regular flour in most recipes.

    I used it to make cookies, muffins, and even bread, and everything turned out delicious! The taste is neutral, with no weird aftertaste like some gluten-free flours have. My baked goods have a soft, tender crumb, and they rise perfectly every time. I also love that it’s made from a blend of high-quality ingredients, so I don’t have to worry about additives or fillers.

    The flour is easy to work with and doesn’t clump, making it a breeze to measure and mix. I’ve also noticed that it doesn’t absorb as much liquid as some other gluten-free flours, so I can get the right consistency for my batters and doughs.

    If you’re looking for a reliable, high-quality gluten-free flour, I highly recommend this one. It’s become my go-to for all my gluten-free baking needs!
    11 people found this helpful
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  • Star
    5.0 out of 5 stars Gluten free awesomeness
    Reviewed in the United States on December 25, 2024
    Size: 48 Ounce (Pack of 1)Verified Purchase
    This flour is great quality works very well baking anything. Has great texture and tastes great in cookies cakes or whatever you are making. Love it.
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  • Dee
    5.0 out of 5 stars Works For Every Gluten-Free Recipe I've Made
    Reviewed in the United States on December 2, 2024
    Size: 48 Ounce (Pack of 1)Verified Purchase
    I've been using this flour for a couple of years now and tried multiple recipes using it. It's an excellent gluten-free flour blend and I see it mentioned in many GF recipes.

    I never have to add anything extra to it (like xanthan gum) and one would never know that it's gluten-free since every baked good I've used it in tastes amazing!

    I thought it was a great value for the cost and I would easily recommend it to anyone using gluten-free flour.
    4 people found this helpful
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  • Francis H. Roberts
    4.0 out of 5 stars Better than my expectations
    Reviewed in the United States on March 7, 2024
    Size: 48 Ounce (Pack of 1)Verified Purchase
    Gluten-free flours are still pretty limited when it comes to replacing wheat flours - that's just the state of things in this still new culinary frontier. That said - it made a couple of really good coffee cakes here. I think use in pastries which need low- structural protein flours. Like cakes, pie crusts or fried items.

    It doesn't hold as much moisture as regular flour (that's another job gluten does well) - However, it doesn't stale as quickly either.

    If your main goal is eliminating gluten from your diet - you will be very happy with this flour. I'll be using it for muffins & quick breads next. But if you are hoping to bake a close facsimile of a chewy ciabatta, this isn't the stuff.
    3 people found this helpful
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  • De
    5.0 out of 5 stars I'm Never Disappointed in this Brand
    Reviewed in the United States on December 21, 2024
    Size: 48 Ounce (Pack of 1)Verified Purchase
    I work with a woman who never gets to enjoy what "we" all bring from home for treats due to her gluten allergy. So... I bought this and made a homemade strawberry cake. It was beyond moist and delicious. great flour! I prefer making cakes with all purpose flour - as I like dense cake. Thank YOU!
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  • Hannah Haskins
    5.0 out of 5 stars Amazing product made by an amazing company
    Reviewed in the United States on September 5, 2024
    Size: 48 Ounce (Pack of 1)Verified Purchase
    As a home baker whom specializes in gluten free baking, this is hands down my favorite secret weapon. I had a plethora of recipes which I switched over to GF. With this flour it made it seamless to change these traditional recipes to GF without worrying about changes to consistency or flavor. I have received compliments from people who are not on a GF diet, those that have been GF for years and all the in between and they all agree, they can’t believe all my products are in fact GF. This flour is delicious and cost effective. I was able to use enough of it that I would utilize subscribe and save for the additional savings.

    The only things this flour does not work for is sandwich type bread, biscuits, rolls etc. I have tried, believe me. They turn out very dense. King Arthur does have “GF bread dough mix” though, and I have heard good things about it.
    15 people found this helpful
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  • Vanessa
    5.0 out of 5 stars Awesome !
    Reviewed in the United States on September 23, 2024
    Size: 48 Ounce (Pack of 1)Verified Purchase
    I used this flour to make gluten free cupcakes for a wedding and if I ever had to make gluten free desserts again I’d only use this kind. The taste is great, and acts the exact same as regular flour. King Arthur overall is a really amazing brand.
    2 people found this helpful
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