All the goodness of grains in a lighter, milder-tasting 100% organic flour. It's 100% whole wheat; not a mixture of white and wheat flours, and certainly not bleached. Packed with fiber, proteins, vitamins, and minerals, it's nutritionally equivalent to classic red wheat. White whole wheat flour is both light in color and mild-flavored, making it the perfect choice for bakers hesitant to add the distinctive color and taste of red whole wheat to their baking. 13% protein content. Certified 100 percent organic by Quality Assurance International (QAI) and approved organic by the USDA. Certified kosher. Even better, there's no need to seek out recipes calling for whole wheat flour. Substituting white whole wheat for all-purpose flour in many of your favorite ""white flour"" recipes can be a piece of cake - quite literally! Flour this good doesn't happen by accident. It's the result of attention to detail, consistency in milling, and our desire to ensure that each and every person has the very best baking experience possible. Founded in 1790, King Arthur Flour is a 100% Employee-Owned Company and the nation’s premier baking resource, offering everything from top-quality baking products to inspiring recipes.