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The King of Content: Sumner Redstone's Battle for Viacom, CBS, and Everlasting Control of His Media Empire Hardcover – Box set, June 26, 2018
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The remarkable story of Sumner Redstone, his family legacy, and the battles for all he controlled.
Sumner Murray Redstone (1923–2020), who lived by the credo "content is king," leveraged his father’s chain of drive-in movie theaters into one of the world’s greatest media empires through a series of audacious takeovers designed to ensure his permanent control. Over the course of this meteoric rise, he made his share of enemies and feuded with nearly every member of his family.
In The King of Content, Keach Hagey deconstructs Redstone’s rise from Boston’s West End through Harvard Law School to the highest echelons of American business. The ninety-seven-year-old mogul’s life became a tabloid soap opera, the center of acrimonious legal battles throughout his vast holdings, which included Paramount Pictures and two of the largest public media companies, Viacom and CBS. At the heart of these lawsuits was Redstone’s tumultuous love life and complicated relationship with his children. Redstone’s daughter, Shari, has emerged as his de facto successor, but only after she ousted his closest confidant in a fierce power struggle.
Yet Redstone’s assets face an existential threat that goes beyond his family, disgruntled ex-girlfriends, or even the management of his companies: the changing nature of media consumption. As more and more people cut their cable cords, CBS, with its focus on sports and broadcast TV, has held steady, while Viacom, with its once-great cable channels like MTV and Nickelodeon, has suffered a precipitous fall. As their rivals merge, the question is whether Shari’s push to undo her father’s last big strategic maneuver and recombine CBS and Viacom will be enough to shore up their future.
A biography and corporate whodunit filled with surprising details, The King of Content investigates Redstone’s impact on business and popular culture, as well as the family feuds, corporate battles, and questionable alliances that go back decades—all laid bare in this authoritative book.
- Print length384 pages
- LanguageEnglish
- PublisherHarper Business
- Publication dateJune 26, 2018
- Dimensions6 x 1.21 x 9 inches
- ISBN-100062654098
- ISBN-13978-0062654090
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Editorial Reviews
Review
“The power struggles that have surrounded Viacom and CBS are like the background noise of the business news pages -- seemingly always there, yet somehow not rising to attention unless you’re closely listening for it. Yet it is an epic story that takes a book to examine, one filled with legal conflicts, boardroom battles, angry ex-girlfriends, family drama and a 95-year-old media mogul whose health, Hagey wrote in April in the Wall Street Journal, where she is a reporter, “has declined so significantly he cannot speak much beyond grunts.” It also promises more than just the tabloid soap opera business story, but a look at how much media consumption and its industry is changing.” — Washington Post
From the Back Cover
The remarkable story of Sumner Redstone, his family legacy, and the battles for all he controls
Sumner Murray Redstone, who lived by the credo “content is king,” leveraged his father’s chain of drive-in movie theaters into one of the world’s greatest media empires through a series of audacious takeovers designed to ensure his permanent control. Over the course of this meteoric rise, he made his share of enemies and feuded with nearly every member of his family.
In The King of Content, Keach Hagey deconstructs Redstone’s rise from Boston’s West End through Harvard Law School to the highest echelons of American business. Today the ninety-five-year-old mogul’s life has become a tabloid soap opera, the center of acrimonious legal battles throughout his vast holdings, which include Paramount Pictures and two of the largest public media companies, Viacom and CBS. At the heart of these lawsuits is Redstone’s tumultuous love life and complicated relationship with his children. Redstone’s daughter, Shari, has emerged as his de facto successor, but only after she ousted his closest confidant in a fierce power struggle.
Yet Redstone’s assets face an existential threat that goes beyond his family, disgruntled ex-girlfriends, or even the management of his companies: the changing nature of media consumption. As more and more people cut their cable cords, CBS, with its focus on sports and broadcast TV, has held steady, while Viacom, with its once-great cable channels like MTV and Nickelodeon, has suffered a precipitous fall. As their rivals merge, the question is whether Shari’s push to undo her father’s last big strategic maneuver and recombine CBS and Viacom will be enough to shore up their future.
A biography and corporate whodunit filled with surprising details, The King of Content investigates Redstone’s impact on business and popular culture, as well as the family feuds, corporate battles, and questionable alliances that go back decades—all laid bare in this authoritative book.
About the Author
Keach Hagey is a reporter at the Wall Street Journal,covering television and large media companies. Her team’s reporting on the power struggle at Viacom won a “Best in Business” award from the Society of American Business Editors and Writers. Previously, she covered media for Politico, the National, CBSNews.com, and the Village Voice. She lives in Irvington, New York.
Product details
- Publisher : Harper Business (June 26, 2018)
- Language : English
- Hardcover : 384 pages
- ISBN-10 : 0062654098
- ISBN-13 : 978-0062654090
- Item Weight : 1.25 pounds
- Dimensions : 6 x 1.21 x 9 inches
- Best Sellers Rank: #903,662 in Books (See Top 100 in Books)
- #181 in Media & Communications Industry (Books)
- #2,471 in Business Professional's Biographies
- #2,939 in Communication Skills
- Customer Reviews:
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About the author

Keach Hagey is the Wall Street Journal beat reporter for Viacom, where she has broken stories on everything from Redstone’s mental capacity tests to his attempts to buy his daughter out of his media empire. Her team’s coverage of the power struggle at Viacom won a Best in Business award from the Society of American Business Editors and Writers. Prior to the Journal, Hagey covered media at Politico, the National newspaper in Abu Dhabi, CBSNews.com, and the Village Voice. She lives with her family in Irvington, New York.
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I like reading biographies like these for clues on how people like this succeed at such a high level and this gem of a book did not disappoint.
Here are a few highlights from the book;
-Redstone has a steely resolve never to be beaten at anything.
-“Sumner Redstone is a ferocious competitor, and a highly skilled one.”
-“He was ruthless,” Friedberg said. “He would do anything to win.”
-At sixty-three, Sumner Redstone was suddenly a media mogul. He was ebullient.
-“I get up at four a.m.,” Sumner replied. “Anytime after six a.m. come over to the hotel. We’ll get it done in a day.”
-At age seventy, he was at the top of his game,
-“Sumner didn’t like Frank because Frank would leave at five,”
-Sumner told the Boston Globe. “But it’s all funny money. I work harder than ever, 16, 18 hours a day, and I live in the same house in Newton that I bought 35 years ago.”
At an age when most people have long retired Sumner Redstone was really just reaching his stride.
This book was very detailed, meticulously researched and served as a motivational tool and unintentionally a ‘how to’ succeed in business.
This book shows Sumner Redstone as they say ‘warts and all’. As his business success can be admired, his eventual fallout from every single person in his family is both sad and seems unnecessary. He seemed to step on a lot of people for no other reason than to flex his power and increase his wealth just a little bit more.
Excellent book. Flawed subject. Impossible to put down until complete.
Reviewed in the United States 🇺🇸 on October 24, 2018





