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Andy Masters

Kiss Your Customer: 77 Reasons Why Sales & Service Are Just Like Dating & Relationships Paperback – January 12, 2011

by Andy Masters (Author)

4.4 13 ratings

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Kiss Your Customer is a "business humor with a purpose" book which provides the ultimate "learn through laughter" experience for sales and service professionals. Author and international speaker Andy Masters takes the reader on a journey through the highs-and-lows world of relationship-building, utilizing the clever irony between business and romance. Common principles include "Never Underestimate the Power of First Impressions", "Have a GREAT Sense of Humor", "Maximize the Internet & Social Media", and "Know How to Build A Long-Term Relationship". Andy's creative and insightful spin on proven principles impact sales and improve customer loyalty, while also enhancing our personal lives. Enjoy this entertaining and impactful treat.

Print length

225 pages
Language

English
Publisher

Hawthorn Publishing
Publication date

January 12, 2011
ISBN-10

0975461095
ISBN-13

978-0975461099
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Editorial Reviews

Review

"Ah, a book that combines business and romance! Just like in the movie Jerry Maguire when Dorothy (Renee Zellweger) says to Jerry (Tom Cruise), 'You had me at Hello,' Andy's book had me with the title. Then I opened the book and read one entertaining chapter after another. This book is filled with wisdom, tactics and strategies to build better business relationships - and is a FUN book to read. My advice is to get it, read it, take notes and DO IT!" -- Shep Hyken, Author of Wall Street Journal and USA Today Bestselling book "The Cult of the Customer"

"Dave Barry meets Harvey Mackay in the most clever and entertaining business book I have read in years. Laugh. Cry. Improve as a person. Improve your business. A business humor masterpiece! Well done." -- Peter Fogel, Author and Humorist, as seen on HBO, MTV, and Comedy Central

"Wow. If you can't relate to Andy s stories, you've never been in business, and you've never had a date! I LOVED THIS BOOK. Wonderfully written. It s simultaneous training and a comedic morale boost for your entire staff." - --Zelda Greenberg, Award-winning entrepreneur and Author of "The Art of Bouncing Back"

Dave Barry meets Harvey Mackay in the most clever and entertaining business book I have read in years. Laugh. Cry. Improve as a person. Improve your business. A business humor masterpiece! Well done. --- Peter Fogel, Author and Humorist, as seen on HBO, MTV, and Comedy Central

"Wow. If you can t relate to Andy s stories you ve never been in business, and you ve never had a date! I LOVED THIS BOOK. Wonderfully written. It s simultaneous training and a comedic morale boost for your entire staff." --- Zelda Greenberg, Award-winning entrepreneur and Author of "The Art of Bouncing Back"

About the Author

Andy Masters is an Author and international speaker who presents entertaining programs on a sales, service, and career development topics. Andy gained experience in a variety of sales, marketing, and management positions across several industries, before escaping the corporate world just in time to preserve his sanity. Andy has written three previous books, including Life After College: What to Expect and How to Succeed in Your Career, which helps young professionals in areas such as networking, time management, and how to avoid being arrested at the company holiday party. He has also earned four degrees, including an M.A. - Marketing and an M.A. - Human Resources Development from Webster University, as well as a B.A. - Communications and a B.A. - Political Science from the University of Missouri-St. Louis. He s done. Andy is a proud member of the National Speakers Association (NSA), Florida Speakers Association (FSA), and Association for Applied and Therapeutic Humor (AATH).

Product details

Publisher ‏ : ‎ Hawthorn Publishing; First Edition (January 12, 2011)
Language ‏ : ‎ English
Paperback ‏ : ‎ 225 pages
ISBN-10 ‏ : ‎ 0975461095
ISBN-13 ‏ : ‎ 978-0975461099
Item Weight ‏ : ‎ 13.6 ounces

Best Sellers Rank: #4,653,661 in Books (See Top 100 in Books)
- #53,996 in Science Fiction Adventures
- #365,217 in Business & Money (Books)

Customer Reviews:
4.4 13 ratings

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About the author

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Andy Masters

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Andy Masters is an award-winning author and international speaker who has presented hundreds of entertaining programs on sales/service, leadership, and professional development topics.

Andy has earned the prestigious "CSP" designation of the National Speakers Association (NSA), the highest earned international recognition for professional speakers, in which less than 10% of speakers worldwide have achieved.

Andy has written 5 books and earned 4 degrees, including an M.A. - Marketing and an M.A. - Human Resources Development from Webster University. He has also been featured on many major media outlets, including LifeTime Television, Investor's Business Daily, Leadership Excellence magazine, and Sales & Service Excellence magazine.

His website is www.andy-masters.com, and can be contacted at andy@andy-masters.com for speaking availability and volume book discounts for your event or organization.

Customer reviews

4.4 out of 5

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Amazon buyer <3

Bought this one for my husband he says he loved it.

Reviewed in the United States on June 10, 2014

Verified Purchase

Bought this one for my husband he says he loved it.... he's a sales guy and reading this kind of material is very useful on his field.

Reviewed in the United States on May 8, 2016

Verified Purchase

Great ideas for both customers and relationships.

Reviewed in the United States on January 12, 2011

I was laughing out loud when I was reading this book - seriously! The stories in this book are so funny. The other cool part, I thought, was that it was tied to a quick lesson and was filled with a lot of great stuff about customer service, sales and marketing. I found myself remembering many things I had forgotten as well as a few new tricks. It was a quick read and I did not want to put it down, and yes my spouse kept saying keep it down as I was laughing out loud... I give this one 5 stars and would recommend it for any business team or co-worker, or heck even just a friend who needs a laugh.

One person found this helpful

Helpful

Katy Shotwell

The best Self Help Book EVER

Reviewed in the United States on January 14, 2011

I would like to start by saying this book was by far the most entertaining, humorous book I've read in which I also learned from and changed my ways of interacting with customers and clients. I, being a non reader, could not put this book down. The author has a great way of catching the attention of the reader by sharing personal stories, and then keeping the reader's attention by showing how they relate to other aspects of your life, whether it be professional or personal. I recommend everyone read this book whether you are looking for helpful tips to better your personal and/or professional life. You get the best of both worlds. IT ROCKED!

One person found this helpful

Helpful

Mark D Dolitsky

Entertaining and Insightful

Reviewed in the United States on January 13, 2011

When I was given this book from a friend I was not interested in another "self help" work related book. I was pleasantly surprised at how this book was put together and the flow. Each chapter left me thinking about how it applied to my day to day sales life as well as reflecting on life in general. The flow kept me very engaged and I found myself anticipating the next chapter.

I would recommend this book to sales and customer service professionals just starting out as well as the seasoned vet.

Kudos to Mr. Masters and I look forward to more of his work.

Reviewed in the United States on January 12, 2011

As a business executive, I have read many business books and most are very serious to the point I struggle keeping my eye's open. I was given this book by a friend and read it cover to cover with a smirk on my face the whole time. Andy's analogies and real world insights make it very easy to absorb the key takeaways as you think of the sales motion in your company. This humorous read of how to think about the customer should help anyone starting in sales and act as a great reminder to the seasoned pro alike.

One person found this helpful

Helpful

Jodi O'Toole

An enjoyable read

Reviewed in the United States on February 7, 2011

As a small business owner, I found this book to as entertaining and laugh out loud funny as it was relevant and I'm not even "in sales". I was immediately able to apply some of the "77 reasons why" to daily customer sales and service situations. The book is filled with entertaining and simple life lessons that continually help remind me how best to deal with different customers. It was fun to laugh along; it helps to keep it in perspective. Thank you Mr. Masters.

One person found this helpful

Helpful

jbsfan

Skillfully clever and highly entertaining

Reviewed in the United States on January 15, 2011

Andy Masters' "Kiss Your Customer" is genuinely a breath of fresh air. I found this book to be a refreshing look at so many issues that confront us every day, both in business and in our personal lives. The author's uncanny ability to clearly make these comparisons in an entertaining way by including real life anecdotes made this a very enjoyable read. It makes me wish I could attend one of his presentations.

2 people found this helpful

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