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Stephen F. Hall

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From Kitchen to Market - Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation Paperback – December 23, 2015

by Mr stephen f hall (Author)

4.4 49 ratings

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Market, Distribute, and Profit from Your Kitchen Creation Authored by Mr Stephen Farrelly Hall "A go-to book for any start-up food company." - Oprah's 'O' Magazine "How many of us have toyed with the idea of selling our favorite family recipes? Hall, a food industry consultant, has created a thorough guide to food marketing that is sure to help food entrepreneurs at all levels, from the rank beginner to the most experienced. Strongly recommended." - Library Journal "An exceptional title that tells exactly how aspiring cooks can turn an original product into a money-maker." - James A. Cox, Editor-in-Chief, The Midwest Book Review Artisanal - Organic - Fair Trade - Natural - Handmade Consumers are clamoring for quality and taste, and there is a growing trend toward organic and international foods. The opportunities to sell and market specialty foods are greater than ever - The specialty foods industry has been growing at an annual rate of 12%. Almost 75% of The nation's consumers now buy these upscale foods. In Sell Your Specialty Food, Stephen F. Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Hall will show you how to: * Identify a winning product and its most appropriate markets * Get your product ready to market * Advertise, promote, and sell your product * Create your own success niche Also included is up-to-date information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for a website for dozens of valuable resources.

Print length

210 pages
Language

English
Publication date

December 23, 2015
Dimensions

7.44 x 0.48 x 9.69 inches
ISBN-10

0692572074
ISBN-13

978-0692572078
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Product details

Publisher ‏ : ‎ Stephen F. Hall (December 23, 2015)
Language ‏ : ‎ English
Paperback ‏ : ‎ 210 pages
ISBN-10 ‏ : ‎ 0692572074
ISBN-13 ‏ : ‎ 978-0692572078
Item Weight ‏ : ‎ 13.6 ounces
Dimensions ‏ : ‎ 7.44 x 0.48 x 9.69 inches

Best Sellers Rank: #222,866 in Books (See Top 100 in Books)
- #1,519 in Entrepreneurship (Books)

Customer Reviews:
4.4 49 ratings

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Stephen F. Hall

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Stephen F. Hall has over 30 years accomplishment in specialty food marketing. He managed the import/export and national sales activity for numerous specialty food products. In addition, his firm acted as an incubator and master broker for new-to-market specialty food companies.

He wrote From Kitchen to Market, that Oprah's Magazine calls "a g-to book for any start-up company") winner of a Publishers Marketing Association Benjamin Franklin Award, and soon to be in its 6th edition.

Additionally, he wrote several comprehensive market research studies for Frost & Sullivan, including The U.S. Dairy Market and The Market for Alcohol Free and Low Alcohol Beverages.

He moderated the Kiplinger Economic Forecast Teleconference in Tucson, the Tortilla Industry Association Technology Conference in Los Angeles, and was a guest lecturer, Business Development Workshops: ASBDC 2000, 2002, 2008 Annual Conferences; Idaho Department of Agriculture; University of Alaska-Fairbanks; University of Vermont; University of New Hampshire; West Virginia Office of Economic Development, and Virginia Specialty Food Association. He has been a principal guest on CNBC "Money Talk," is Managing Editor of Food Entrepreneur Magazine, a contributing editor for Entrepreneur Magazine, and has been quoted in The Wall Street Journal.

Customer reviews

4.4 out of 5

49 global ratings

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Sedrick L. Emery

So much to learn

Reviewed in the United States on June 9, 2013

Verified Purchase

I have a start up and this has been a God send! The resources in this book has really helped me. I'm currently working within one of the resources recommended to send my products from kitchen to market!

7 people found this helpful

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Storm

Great book - lots of relevant resources and techniques to ...

Reviewed in the United States on October 2, 2016

Verified Purchase

Great book - lots of relevant resources and techniques to help getting you started and send author a question via email and he responds.

Reviewed in the United States on June 24, 2018

Verified Purchase

Excellent quality, packaged well.

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Pat

Great book, but misleading info about the edition

Reviewed in the United States on April 11, 2014

Verified Purchase

First I want to say that I bought this book for my husband as he had seen a library copy and thought that it would be really useful. So, I don't have any criticisms about the book per se.
However, if you already have the 2008 (Kaplan) edition, don't bother buying this one thinking that it is an updated edition. The Amazon listing states it is 2012, but the book I received is 2009, so I would assume virtually the same as the 2008 Kaplan. The only difference seems to be that the author took over the publishing/printing himself.
If you don't have a copy of your own, by all means get this, but if you have the 2008, don't bother

6 people found this helpful

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kt

Five Stars

Reviewed in the United States on November 7, 2015

Verified Purchase

I'm learning a ton from this book. It really prepares you for all the work this entails!

Reviewed in the United States on April 23, 2017

Verified Purchase

was what i need for my class. Thx!

Reviewed in the United States on August 7, 2016

Verified Purchase

Nice book very good for my biz

Reviewed in the United States on February 27, 2015

Verified Purchase

Great book, easy to read and understand!

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AmazonCustomer

Worst guidebook to start a food business ever.

Reviewed in Canada on January 24, 2020

Verified Purchase

Poor description of regulatory requirements. Why bother? You've confused us more.
Full of fluff and nothing useful. I do not recommend. Why did Oprah like this book? Probably because she wasn't actually starting a food business.
People who are going from "favorite recipe" to packaged product need to know how to make their venture profitable, and scaling from kitchen to commercial production is what is ALWAYS missing from books like these (I've read a few and they all suck). I'd love to see this book re-written by someone who knows a thing or two about manufacturing and quality management because unless the reader adopts a systematic approach, a production mindset and addresses inherent risk, they might as well just call it a hobby and settle for breaking even. TWO THUMBS DOWN.

One person found this helpful

Wolf von Drebnitz

sehr gut

Reviewed in Germany on July 16, 2015

Verified Purchase

ja - wirklich ein spannendes und informatives Buch. Kann ich nur wärmstens empfehlen ... ... .. ... ... .. ..

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Damien Poncelet

This book is a new version of "From Kitchen to market"

Reviewed in France on March 11, 2014

Verified Purchase

Not knowing that fact I bought that book. I was desappointed that the info was not clearer about it. I do not say the book is not right but the infos about it does not make it clear. Title change, few infos changed (more uptodate than the other one), but still the same book.

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