- Hardcover: 256 pages
- Publisher: Portfolio Hardcover; 1st , 1st P edition (October 2, 2008)
- Language: English
- ISBN-10: 1591842212
- ISBN-13: 978-1591842217
- Product Dimensions: 6.3 x 1 x 9.3 inches
- Shipping Weight: 14.4 ounces (View shipping rates and policies)
- Average Customer Review: 103 customer reviews
- Amazon Best Sellers Rank: #393,670 in Books (See Top 100 in Books)
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The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up Hardcover – October 2, 2008
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From Publishers Weekly
Brodsky and Burlingham, both Inc. magazine columnists, offer a host of advice to budding businesspeople in this thoughtful guide. Having seen businesses fail and succeed, the authors have served as mentors to a wide variety of self-starters and use their experiences as object lessons. The book focuses mainly on big-picture practicalities—the protection of startup capital and the necessity of focusing on high–profit-margin sales—but also expounds on overcoming the sales mindset in favor of the entrepreneurial mentality and facing mistakes with grace and an eye to learning. With a clear, conversational style, the authors give advice on raising capital, maintaining relationships with banks and lenders, customer relations, dealing with unexpected roadblocks and hiring good management. But in the end, they contend that entrepreneurship is not only a passion but a way to achieve a happier, richer, fuller life for ourselves and for our children and grandchildren—and with the right mental habits and skills, anyone can achieve entrepreneurial success. Encouraging, succinct and informative, this is an excellent guide for anyone looking to dive into a new business or expand an existing one. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Brodsky and Burlingham offer an excellent handbook for entrepreneurs, stressing the thinking necessary to deal with many different situations and to identify and capture opportunities as they arise. Brodsky is an entrepreneur and mentor for numerous other entrepreneurs, and the authors use the experiences of one small business as an example of the challenges and growing pains common to all new ventures and what the owners learned along the way to their success. Excellent attention to detail is provided, including the basics of accounting, establishing a goal, determining the viability of a business, and the importance of gross profit. Each chapter, which concludes with important summary points, covers a critical step in a start-up journey including the “right stuff,“ handling inevitable mistakes; why start-ups fail; finding investors; how to lose customers; and what it takes to be the boss. This road map for success should be required reading for those planning a new venture, and will appeal to a wide range of library patrons. Excellent book. --Mary Whaley
Top customer reviews
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A lot of good ideas and stories in this book. Recommended for entrepreneur wannabes and high level managers.
The book is also an enjoyable read, with small anecdotes sprinkled throughout the already prose-like format. The book is filled with Norm's no-nonsense, down-to-earth style. This is the next-best thing to having your own personal business mentor guiding you for less than 20 bucks.
Norm is a numbers sort of guy (which he is fond of pointing out), and that is what many small business owners are most inexperience with. Plenty of his solid and practical numbers-oriented advice grounds this book. The only thing I'd love more of (or maybe this would be more appropriate in a follow-up book) are more details on business formulas and accompanying examples to help figure out your own numbers (like COGS, gross margins, etc.)
All in all, this book is an engaging read and gives you a steady stream of good tips you can actually apply to your business today.
If you are already in business for yourself, read this book. And if you are planning to start out, read this book. It will be the best advice you can possibly get, from an impartial source that has no agenda to steer you into their way of thinking. (Maybe therein lies the true value?)
Most recent customer reviews
Recommend for every entrepreneur.
Every chapter could adapt to real life.Read more