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Knock Your Socks Off Selling Paperback – May 1, 1999
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"Now salespeople can benefit from the Knock Your Socks Off formula for wowing customers and winning clients.
Knock Your Socks Off (KYSO) is back! The successful formula for wowing customers has been adapted into a surefire strategy for winning sales. Written by the illustrious team of Gitomer and Zemke, this book helps salespeople succeed in today's complex and stiffly competitive sales environment.
In today's world, customers choose slowly and carefully. They demand product customization at mass manufacture prices, and they want limitless opportunities to change their minds. On top of all that, salespeople face a marketplace awash in products and services, where good first impressions and long-term relationships have never been so crucial.
Knock Your Socks Off Selling equips salespeople with the knowledge, skills, and personal resolve necessary for navigating these murky waters. Readers learn about:
* The philosophy of KYSO selling: How to master the art, craft, and science of buoying the customers' comfort level and confidence to buy.
* The KYSO attitude: How to embody the straightforward credo of learning the customers' businesses and helping them understand how a product or service fits their needs.
* KYSO selling skills: How to excel at the essential skills, such as networking, generating leads, making appointments, making presentations, assuring sales, and following through.
* The KYSO selling reward: How to mature the relationship from buyer/seller to partnership--and keep customers coming back again and again."
From the Publisher
Sales of the 6-volume "Knock Your Socks Off" customer service series has been phenomenal, exceeding 600,000 copies. This book takes that winning "Knock Your Socks Off" formula and applies it to the sales arena.
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Read this book aloud so that my daughter can listen. Tried to kill two birds with one stone while reading the book aloud.
Part I liked most from the book is - "Cold Calling : Creating Prospects the Hard Way". Going to revisit it. For some hard pressed I would recommend to go over - "The KYSO Selling Checkup".
He gets what it is all about. For those of us who don't eat if we don't sell, here is a book worth reading.
The advice is practical and will help you close more sales and take better care of customers. Is that not why we are here?
You will not regret the time spent reading and rereading this book.
This is one of the BEST Books I have read on the subject - ever!
It contains real life examples that I can put to use NOW.
Very informative and easy to read. I will refer to it again and again.