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Do You Know What a Book Publicist Does?: A Guide for Creating Your Own Campaigns Kindle Edition
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The promotion or sale of any book is tied to key connections and relationships—for example to the media. Book publicists like Claire McKinney have been building these relationships for years. Every author needs to understand their role in publishing. DO YOU KNOW WHAT A BOOK PUBLICIST DOES? fills a critical role in this process with pointed insights throughout.
McKinney answers common author questions like what is a press release and what is a book launch and the best time to launch a book? The answers are packed with her years of experience in such tasks.
In the section on Reaching the Media, McKinney writes, “I’ve found that “fear” is the one thing that holds most people back from reaching out and from developing good pitches. Of course, you don’t want to be insulting, use the words “extraordinary” or “dynamic” just to create hype doesn’t help either. If you are honest about your intentions and what you are looking for, you are more likely to get a response. It takes extra effort, but that is also how you will build a relationship with the contact that could benefit another book, or could enrich your experience in another way. If you don’t ask, you don’t get. I’m sure you know that expression. If you get a snappy response, chalk it up to a bad day. What is the worst that can happen?” (Page 100-101)
Every book author can profit from the details in DO YOU KNOW WHAT A BOOK PUBLICIST DOES?—whether it is your first book or your 50th book. I highly recommend it.
W. Terry Whalin is an editor and the author of more than 60 books including his latest Billy Graham: A Biography of America's Greatest Evangelist