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The Knowledge Illusion: Why We Never Think Alone Hardcover – March 14, 2017


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“The Knowledge Illusion is filled with insights on how we should deal with our individual ignorance and collective wisdom.” —Steven Pinker

We all think we know more than we actually do.

 
Humans have built hugely complex societies and technologies, but most of us don’t even know how a pen or a toilet works. How have we achieved so much despite understanding so little? Cognitive scientists Steven Sloman and Philip Fernbach argue that we survive and thrive despite our mental shortcomings because we live in a rich community of knowledge. The key to our intelligence lies in the people and things around us. We’re constantly drawing on information and expertise stored outside our heads: in our bodies, our environment, our possessions, and the community with which we interact—and usually we don’t even realize we’re doing it.
 
The human mind is both brilliant and pathetic. We have mastered fire, created democratic institutions, stood on the moon, and sequenced our genome. And yet each of us is error prone, sometimes irrational, and often ignorant. The fundamentally communal nature of intelligence and knowledge explains why we often assume we know more than we really do, why political opinions and false beliefs are so hard to change, and why individual-oriented approaches to education and management frequently fail. But our collaborative minds also enable us to do amazing things.
The Knowledge Illusion contends that true genius can be found in the ways we create intelligence using the community around us.
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Editorial Reviews

Review

“In The Knowledge Illusion, the cognitive scientists Steven Sloman and Philip Fernbach hammer another nail into the coffin of the rational individual... positing that not just rationality but the very idea of individual thinking is a myth.” —The New York Times Book Review

“Sloman and Fernbach offer clever demonstrations of how much we take for granted, and how little we actually understand... The book is stimulating, and any explanation of our current malaise that attributes it to cognitive failures—rather than putting it down to the moral wickedness of one group or another—is most welcome. Sloman and Fernbach are working to uproot a very important problem... [
The Knowledge Illusion is] written with vigour and humanity.”Financial Times

The Knowledge Illusion is at once both obvious and profound: the limitations of the mind are no surprise, but the problem is that people so rarely think about them... In the context of partisan bubbles and fake news, the authors bring a necessary shot of humility: be sceptical of your own knowledge, and the wisdom of your crowd.” —The Economist

“A breezy guide to the mechanisms of human intelligence.” —
Psychology Today

“In an increasingly polarized culture where certainty reigns supreme, a book advocating intellectual humility and recognition of the limits of understanding feels both revolutionary and necessary. The fact that it’s a fun and engaging page-turner is a bonus benefit for the reader.” —
Publishers Weekly

“An utterly fascinating and unsettling book, 
The Knowledge Illusion shows us how everything we know is bound together with knowledge of others. Sloman and Fernbach break down many of our assumptions about science, how we think and how we know anything at all about the world in which we live. Despite the wide-scale deconstruction, the authors are upbeat... Anyone engaged in the work of nurturing healthy and flourishing communities will ultimately have to wrestle with the questions posed in this book. Sloman and Fernbach help us to do so gracefully, acknowledging the truth of how little we know, and finding hope in this precarious situation.” —Relevant Magazine

“We all know less than we think we do, including how much we know about how much we know. There’s no cure for this condition, but there is a treatment: this fascinating book.
The Knowledge Illusion is filled with insights on how we should deal with our individual ignorance and collective wisdom.” —Steven Pinker, Johnstone Family Professor of Psychology, Harvard University, and author of How the Mind Works and The Stuff of Thought

“I love this book. A brilliant, eye-opening treatment of how little each of us knows, and how much all of us know. It's magnificent, and it's also a lot of fun. Read it!” —Cass R. Sunstein, coauthor of
Nudge and founder and director, Program on Behavioral Economics and Public Policy, Harvard Law School

About the Author

Steven Sloman is a professor of cognitive, linguistic, and psychological sciences at Brown University. He is the editor in chief of the journal Cognition. He lives with his wife in Providence, Rhode Island. His two children have flown the coop.

Philip Fernbach
 is a cognitive scientist and professor of marketing at the University of Colorado’s Leeds School of Business. He lives in Boulder, Colorado, with his wife and two children.

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Steven A. Sloman
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Steven Sloman was born in Montreal and grew up in Toronto. He is a cognitive scientist who has been at Brown University in Providence, Rhode Island, since 1992. He studies human thinking including causal reasoning, collective cognition, and decision making. His books include Causal Models: How People Think About the World and Its Alternatives (2005), The Knowledge Illusion: Why We Never Think Alone (2017) and The Cost of Conviction: How Our Deepest Values Lead Us Astray (2025). He has served in multiple editorial capacities in his field and he was the INSEAD-Sorbonne Université Distinguished Visiting Chair in Behavioural Sciences, 2020. He is a Fellow of several associations in psychology and cognitive science (e.g., the Society of Experimental Psychologists, the Cognitive Science Society). He has received both federal and private foundation funding. At Brown, he was chair of the Faculty Executive Committee in 2023-2024. He developed a concentration at Brown called Behavioral Decision Sciences that began in 2018. In his spare time, he plays music and squash and likes to go mountain biking. He is married to Linda Covington and has two kids who he doesn’t see enough, Sabina and Leila.