Dr. Mel Blackaby
Senior Pastor, First Baptist Church (Jonesboro, GA)
"This is the book the church needs. Mark gives church leaders a roadmap to church health and community engagement. Take the time to read and absorb this book. Your church and community depend on it!"
Lead and Founding Pastor, Metro Church (NW Arkansas)
"Every few years, I come across a great team read for my staff or board -- then, I can't find another for a long while. Well, this is the motherlode, jackpot, unbeatable win for a staff and board team-read. It's going to make future picks even more difficult! Thanks to the practical insights and the discussion starters at the end of each chapter, we're discovering exactly how to be known for something that really matters!"
Kevin J. Matthews
Lead Pastor, The Point Church (New Brunswick, Canada)
"Mark specializes in people, and he knows how to help people find their one thing. Do you want to be known for something? Read Be Known for Something."
Dr. Rob Peters
Senior Pastor, Calvary Baptist Church & Day School (Winston-Salem, NC)
"This book gives church leaders the insights needed to unearth, clarify, and communicate to the world why your organization matters and can make a difference in their lives. Stop wasting energy on tactics that over-promise and under-deliver, and get to the heart of how to pinpoint your message. Mark makes the path clear."
Minister, Author, Speaker, The Seven Money Types
"Many of us (myself included) become church communicators without formal training. We pick up a few things along the way, but when we try to learn more, we're often met with complicated lingo and examples that don't seem relevant to the work we do. Mark MacDonald has solved this problem in his new book, Be Known for Something. With clear language and engaging storytelling, he walks through marketing principles that will help you identify what makes your church unique and leverage those qualities to reach and engage people in your community."
Central Group Leader of Communications, Life.Church
"Mark's experience with helping churches rediscover what they are known for shines through in his book. These principles will guide your church team as you seek to know your community and your neighbors; and as you remember why God called the church into existence. It's not about us!"
Communications Manager, Canadian Baptists of Atlantic Canada
"Mark provides outstanding leadership as churches search for their identity among their attendees and their surrounding communities. His team's insights, creativity, and assistance in the process are invaluable. This book finally puts that process in writing!"
Dr. Joe Carbonaro
Executive Director, Kingwood United Methodist Church (Kingwood, TX)
"Mark MacDonald is known for being an extraordinary communicator with a heart for the ministry of the church. He is
exceptionally gifted at helping ministry leaders work through the mission and vision God has placed on their heart to develop a strategic communication strategy. This book is a great tool for any ministry leader to make Jesus known in your community."
Director of Strategic Initiatives, Florida Baptist Convention
"This book is a game-changer for churches and leaders who are searching for how they can more effectively reach their community. Mark's book is practical, insightful, and will become the playbook for churches to be known for something."
Creative Arts Pastor, West Ridge Church (Georgia)
"Mark's creative skill and communication prowess is uncommon; however, what makes the space he dwells in rarified air is that he puts the full force of who he is into the work of building the local church. Like a magnifying glass on a sidewalk ant, this level of focus will light your church on fire in the best sense of the word. For churches large and small, this is more than a must-read. It is a must-implement set of best practices honed through Mark's years of experience working in and with local churches."
Creative Director, Harvest Bible Chapel (Chicago, IL)
"Is your church known for something? Mark does such a great job in this book of helping simply and clearly to lay out a plan for your church to be known for the thing that makes you unique and special! I wish I would have had this book when I was getting started in church communications! If you have not figured out what you are known for and how to share that with you community, please read this right now!"
Executive Creative Pastor, Freedom House Church (Charlotte, NC)
"Be Known for Something is an essential, go-to guide for finding your unique calling as a church. Have you ever wondered what you are known for in your community? Mark MacDonald poses compelling observations and offers insightful solutions for the church craving clarity and a path to improve their reputation in the community."
Minister of Communication Arts, Oak Hills Church (Texas)
"When it comes to helping churches figure out how to position themselves for maximum impact in their communities, nobody is a bigger expert than Mark MacDonald. And now, he's dumped his brain into this handy resource for us. If you want to determine what you want to be known for, this is a must-read! Do yourself a favor and grab a highlighter because this is going to be a workbook that you're going to want to come back to again and again!"
Executive Director, Center for Church Communication
"Mark brings contagious enthusiasm and deep insight to every conversation, speaking engagement, and teaching opportunity. Be Known for Something promises to do the same. His ability to reveal communication truths to marketers and non-marketers alike in fresh and engaging ways keeps audiences laughing while they learn to improve their organizations' reputation and message. I'm grateful for his friendship and constant encouragement."
Chief Culture Officer, Founder, & Partner Fishhook
"Mark's teaching is inspired, and his heart for ministry is evident in his writing. This book is great for church communicators and pastors alike, whether they've been serving for years or a day."
Co-Founder, Church Communications Facebook Group; Web Content Manager, Brentwood Baptist Church
"Mark MacDonald is a person of passion for church people and the mission of congregations. He has connected, changed, and energized people of faith to communicate clearly their unique message. Now, you can hold that energy in your hand with his book. Be Known for Something will guide you through a process that can energize your ministry connection to your community... every team and congregation should grab a copy and begin the journey."
Deputy CEO, The Church Network
"Mark MacDonald has a unique ability to communicate and guide churches to think differently about what they are intentionally and unintentionally communicating to the outside world. Be Known for Something translates his knowledge onto paper in an informal but compelling fashion that will challenge and guide church leaders on how they can truly be 'known' for something."
Managing Director/Publisher, Worship Facilities Conference and Expo, Worship Facilities Magazine
"Mark MacDonald offers an insightful look at the current condition of the 21st century church, and he crafts a clear path forward for the church to alter its socially-constructed and programmatically- additive approach toward a more intentional purpose of being known for something. We often neglect the role that perception plays in how people view the church, its leadership, and its members, which leads to individuals outside the church acting as if that perception is reality. Mark's background and expertise in communication help church leaders to realign their priorities
for the church."
Darren P. Lawson
Dean, School of Fine Arts and Communication, Bob Jones University
"When it comes to getting new people to visit your church, reputation is everything. How people perceive your church and talk about it is what determines whether more people will come. In a world where the church is known more for what we are against, Mark challenges us and gives us the practical steps to revitalize the church's reputation so we are known for something far more authentic. This book will help you find that unique thread you must embrace to connect again with your community and grow your church."
Co-Founder, That Church Conference; Author, PR Matters: A Survival Guide for Church Communicators
"Mark MacDonald is spearheading must-needed change with Be Known For Something, helping churches navigate the biggest communication shift our world has seen in the last 500 years."
CEO, Pro Church Tools
"Mark truly is one of the most intuitive and creative people I know... his love for Jesus and passion for helping others effectively communicate the gospel to our lost world is brilliantly contagious."
Stu Epperson, Jr.
Author, Last Words of Jesus & First Words of Jesus; President, Truth Network
"Thankfully, Mark wastes no time talking about the marketing and branding that's hurting your church. Even better? He moves past the problem fast to get to the good stuff--what to do about it. I didn't even get through page 15 before grabbing my favorite pen to start taking notes and answering questions. Reading this book is like sitting down with one of your trusted best buds. You know the one... the friend who has a way of helping you see and fix what's broken in perceptions and reality. Mark's THAT guy. He makes the hard, complicated stuff easy and fun. Enjoy the process. You have everything to gain by sitting down with the help this ad man, actor, and model is making available to you and your church."
Author of and Advocate, Less Chaos. Less Noise: Effective Communications for an Effective Church
From the Author
- for the Pastor: to encourage you to reconnect with your community in a fresh new way and to give you a one-of-a-kind discussion guide to lead your staff, board, committee, or team into a deeper understanding of what it means to truly engage and love
- for the Church Communicator: to motivate you to simplify your message and create an efficient communication process that doesn't kill you in the process
- for the Congregation: to give you a foundational church structure that's needed in order to succeed. I want this book to help you motivate your church leadership to step-up and become known for something relevant!