First, it was super easy to install, to me that's huge. I've heard of people having fits trying to get these smart bulbs to sync with their wifi. The steps were simple and intuitive. You can even take a picture of the numbered code within the instruction manual to make it that much easier. Second, the colors are distinct and endless, if you're like me and enjoy a life of themes and colors, this is your kinda light bulb. There's a color wheel feature in the app that makes it easy to choose a color, brightness or saturation. Third, this is the first smart light bulb I've used with Apple Home, which also can be accessed through Siri. I love this option. You can even tell Siri which color and boom, it appears like magic!
This smart light bulb makes my home more fun and technologically advanced. (Seriously though, you can go from turquoise to electric salmon in a second.)