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The LEGO Story: How a Little Toy Sparked the World's Imagination Hardcover – November 15, 2022

4.4 out of 5 stars 55 ratings

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From the Publisher

Editorial Reviews

Review

“This compelling cultural history of the Danish company that revolutionized toys for children and adults draws from the author’s unique access to Lego’s archives and interviews with its former president.” — New York Times Book Review

The LEGO Story is absolutely essential reading for every LEGO fan. If you know nothing about the company and founding family’s history, then this is the perfect starting point. If you already know a lot of it, then this is packed with new information that you haven’t heard before. Whatever you do though, make sure you finish any urgent build projects before you start reading – this pacey, enjoyable book is really hard to put down.” — Blocks

"This book tells the story of how my family built the LEGO brand." — Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner

"How did stackable plastic blocks made by a Danish toy company become as ubiquitous in America as Tylenol and Kleenex? The Lego Story starts with the Christiansen family’s Great Depression–era decision to switch from carpentry to toys in order to stay afloat and brings us to the present." — Vulture, "6 Books You Should Read This Month"

"LEGO owner Kjeld Kirk Kristiansen spills all in [this] authorized biography. ... Charting 90 years of LEGO history, complete with archival photographs, The LEGO Story goes beyond the life and times of Kjeld Kirk Kristiansen to detail how his grandfather Ole Kirk first started the LEGO Group in 1932. Along the way, Andersen recounts how the Kristiansen family transformed the company from a small carpentry business into a world-leading toy manufacturer." — Brick Fanatics 

“A welcome gift for the LEGO lover in the family and a revealing work of business history.” — Kirkus Reviews

“Charming. … Andersen does a great job showing the company’s lasting power through 90 years of change, and the archival photos are a treat. This will delight business history buffs.”  — Publishers Weekly

“Those interested in LEGO history will find this book comprehensive and will enjoy interviews, photos, and the evolution of a toy legend.” — Booklist

"In this extraordinary inside look at LEGO, Jens Andersen tells the fascinating story of how a Danish family transformed a small carpentry business into the world’s largest producer of play materials. ... The LEGO Story is a richly illustrated, inside look into how innovation and creativity helped redefine the meaning of play – and established LEGO as one of the world’s most beloved brands." — J.P. Morgan NextList citation

About the Author

Jens Andersen is an award-winning Danish author and literary critic whose works include acclaimed biographies of Hans Christian Andersen and Astrid Lindgren. He has a Ph.D. in Nordic Literature from Copenhagen University. Jens lives in Denmark and writes for several Danish newspapers.

Product details

  • Publisher ‏ : ‎ Mariner Books (November 15, 2022)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 432 pages
  • ISBN-10 ‏ : ‎ 0063258021
  • ISBN-13 ‏ : ‎ 978-0063258020
  • Item Weight ‏ : ‎ 1.56 pounds
  • Dimensions ‏ : ‎ 6 x 0.96 x 9 inches
  • Customer Reviews:
    4.4 out of 5 stars 55 ratings

About the author

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I was born in Copenhagen 1955 and graduated with a PhD in Nordic literature from University of Copenhagen 1993. Since 1990 I have written more than ten biographies. Mostly on famous Scandinavian authors like Hans Christian Andersen (2003), Astrid Lindgren (2014) and Tove Ditlevsen (1997 and 2022). I have also portrayed HRH Queen Margrethe II (2012) and her son HRH Crown Prince Frederik of Denmark (2017). I see the biography genre as a modern way of telling true stories about real people - alive or dead - within real historical framework with both a novelistic and academic touch.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
55 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on January 19, 2023
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3.0 out of 5 stars Printing is blurred on some pages
Reviewed in the United States 🇺🇸 on January 19, 2023
Can’t speak to the book yet… but I bought this for my husband and some pages are blurred like the printer messed up. We are returning for a new one and hope it was just our copy.
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Reviewed in the United States 🇺🇸 on January 4, 2023
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5.0 out of 5 stars Fascinating story of the LEGO brand and the family who built it
Reviewed in the United States 🇺🇸 on January 4, 2023
I love LEGO, and I’ll start by saying that it certainly makes the book much more engaging if you already enjoy the bricks! I was gifted this for Christmas (alongside a new Starry Night set), and I’ve really enjoyed reading it over the holidays. Tons of history that I’ve never heard: started as a small carpentry business in a farming village in Denmark, family owned and run, more fun details. The story of the company is great from a business perspective, and it was really interesting to read through the generations of the Kristiansen family as well. Jens Andersen tells a fantastic tale that anyone who grew up on LEGO will enjoy reading. The translation has kept the spirit of a great author.
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Reviewed in the United States 🇺🇸 on December 18, 2022
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Top reviews from other countries

Percy Briscoe
5.0 out of 5 stars Legos history and beginnings
Reviewed in the United Kingdom 🇬🇧 on January 24, 2023
Jonathan C.
5.0 out of 5 stars Enjoyable read for any adult LEGO fan
Reviewed in the United Kingdom 🇬🇧 on January 16, 2023