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LG Electronics OLED77C8PUA 77-Inch 4K Ultra HD Smart OLED TV (2018 Model)

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519 ratings

| 376 answered questions

$5,279.97

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Size: 77-Inch

77-Inch

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Style: TV

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WORKS WITH ALEXA

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Total Price: $5,307.96

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Screen Size	77 Inches
Connectivity Technology	Wi-Fi
Brand	LG
Resolution	4K
Display Technology	OLED
Year	2018
Color	Black
Item Weight	80.5 Pounds
Operating System	WebOS
Wireless Communication Technology	Bluetooth, Wi-Fi

About this item

LG OLED TV with AI (Artificial Intelligence) ThinQ has the Google Assistant built in, so you can control compatible smart home devices using just your voice through the LG Magic Remote. Create a center for your smart home and beyond. Plus it works with Amazon Alexa devices (sold separately)
The α9 Intelligent Processor inside the LG OLED TV with AI ThinQ is the most powerful ever from LG. Developed exclusively for LG OLED TV, the new α9 processor noticeably enhances sharpness and depth while delivering vastly more accurate colors, for the ultimate in picture quality
Pixel Level Dimming enables each of the 8.3 million individually lit pixels of the LG OLED TV with AI ThinQ to brighten, dim or power off completely, achieving perfect black and displaying a level of picture detail impossible with any other television technology
4K Cinema HDR on LG OLED TV with AI ThinQ features comprehensive support of major high dynamic range formats including Dolby Vision, as well as HDR10 and HLG, both with LG’s advanced tone-mapping technology that provides scene-by-scene optimization
Dolby Atmos is the same audio technology developed for state-of-the-art cinemas, with immersive sound that appears to come from everywhere, putting you in the middle of all the excitement. Wide viewing angle
LG OLED Display uses the latest panels, with brighter, self-illuminating pixels that deliver perfect black and intense color. LG OLED TV with AI ThinQ brings movies, sports, games and more to thrilling new life
Inputs: 4 HDMI, 3 USB, 1 RF, 1 Composite in, 1 Ethernet, 1 Optical, 1 RS232C (Mini Jack) and Audio Return Channel Support via HDMI

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LG C9 Series Smart OLED TV - 77" 4K Ultra HD with Alexa Built-in, 2019 Model
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Important information

Visible screen diagonal

77" / 196 cm

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		LG OLED C1 Series 65” Alexa Built-in 4k Smart TV (3840 x 2160), 120Hz Refresh Rate, AI-Powered 4K, Dolby Cinema, WiSA Ready, Gaming Mode (OLED65C1PUB, 2021)	LG OLED77CXPUA Alexa Built-In CX 77-inch 4K Smart OLED TV (2020 Model)	LG OLED65C1PUB 65 Inch 4K Smart OLED TV with AI ThinQ 2021 Model Bundle with Premium 2 YR CPS Enhanced Protection Pack	LG OLED G1 Series 65” Alexa Built-in 4k Smart OLED evo TV (3840 x 2160), Gallery Design, 120Hz Refresh Rate, AI-Powered 4K, Dolby Cinema, WiSA Ready (OLED65G1PUA, 2021)	LG OLED A1 Series 77” Alexa Built-in 4k Smart TV (3840 x 2160), 60Hz Refresh Rate, AI-Powered 4K, Dolby Cinema, WiSA Ready, Gaming Mode (OLED77A1PUA, 2021)

Customer Rating	(519)	(3864)	(5476)	(250)	(310)	(348)
Price	$5,279.97	$1,696.99	$3,499.00	$1,694.99	$1,996.99	$2,496.99
Sold By	Tech for Less	Amazon.com	Grenade Audio	Martínez González store	Amazon.com	Amazon.com
Connectivity Technology	Wi-Fi	Wifi built-in Bluetooth	HDMI, USB	Bluetooth, Wi-Fi, USB, Ethernet, HDMI	Bluetooth	Bluetooth, Ethernet, HDMI, USB, Wi-Fi
Screen Size	77 inches	65 inches	77 inches	65.0 inches	65 inches	77 inches
Display Type	OLED	OLED	OLED	OLED	OLED evo	LED
Model Year	2018	2021	2020	2021	2021	2021
Resolution	4K	4K	4K	4K	4K	4K
Style	TV	TV Only	OLED77CXPUA	—	TV Only	OLED77A1PUA
Total HDMI Ports	4	4	4	4	4	3

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Product Description

The sleek C8 is designed to elevate a room’s aesthetics while complementing any decor. This new LG OLED TV with AI (Artificial Intelligence) ThinQ becomes the hub for the smart home: Using Intelligent Voice control, speak into the LG Magic Remote to pull up family photos, control light settings, check the weather and more. Movies, sports and games come to thrilling new life, more immersive with the perfect black and intense color made possible by LG OLED display technology. The new α9 (Alpha9) Intelligent Processor makes the most of the self-illuminating pixels, providing true-to-life images with rich colors, superior sharpness and enhanced depth. The C8 features comprehensive support of major 4K high dynamic range formats including premium Dolby Vision, as well as HDR10 and HLG.

*Service limited to certain languages. Some features require 3rd party service subscription.
*Dolby Vision is a trademark of Dolby Laboratories.
*Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

Product information

Technical Details

Brand Name

‎LG

Item Weight

‎80.5 pounds

Product Dimensions

‎10 x 67.8 x 41.4 inches

Item model number

‎OLED77C8PUA

Batteries

‎2 AA batteries required. (included)

Is Discontinued By Manufacturer

‎No

Color Name

‎Black

Specification Met

‎(unset)

Additional Information

ASIN

B079TT1RLY

Customer Reviews

519 ratings

4.3 out of 5 stars

Best Sellers Rank

#183,885 in Electronics (See Top 100 in Electronics)
#113 in OLED TVs

Date First Available

February 13, 2018

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Product Warranty: For warranty information about this product, please click here

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From the manufacturer


A Brilliant Brain LG-the industry leaders of OLED TVs-made the Best TV Ever even better by developing the α9 Intelligent Processor. LG's most powerful processor ever provides true-to-life images with incredibly rich colors, sharpness and depth to deliver the ultimate picture quality.	OLED Pixel Level Dimming Each of the 8.3 million individually lit pixels of the LG OLED TV with AI ThinQ can brighten, dim or power off completely, achieving perfect black and displaying a level of picture detail impossible with any other television technology.	OLED Display Movies, sports, games and more come to thrilling new life with the perfect black and intense color of the LG OLED display. LG OLED TV with AI ThinQ uses the latest panels, with brighter, self-illuminating pixels that truly deliver the Best. Picture. Ever. *LG OLED TV has been the world's best-selling OLED brand since 2013. Based on IHS Markit, Technology Group, TV Sets Market Tracker, Q4 2017. Ranking is not an endorsement of LG. Any reliance on these results is at the third party’s own risk.


Premium Content Choices LG OLED TV with AI ThinQ features comprehensive support of major high dynamic range formats including Dolby Vision HDR from the cinema, as well as HDR10 and HLG, both with LG’s advanced tone-mapping technology that provides scene-by-scene optimization. *Dolby Vision is a trademark of Dolby Laboratories.	Cinematic Sound at Home with Dolby Atmos Dolby Atmos transports you with moving audio: Crickets chirping all around, a monster roaring from behind, or a plane soaring overhead. Dolby Atmos content creates a more detailed sound experience that appears to come from everywhere for a wonderfully realistic, immersive experience that puts you inside the story. *Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.	OLED Goes with Everything LG OLED TV with AI ThinQ has a head-turning design that elevates a room’s aesthetics while complementing any home décor. Its sleek, incredibly slim form factor is ready for unobtrusive wall-mounting or tabletop placement.


	SIGNATURE OLED W8PUA	OLED C8PUA	OLED E8PUA	OLED B8PUA
Screen Size Class/Display Type	65" 77"/OLED	55" 65" 77"/OLED	55" 65"/OLED	55" 65"/OLED
Design	Picture-On-Wall	Ultra Thin Cinema Screen	Picture-On-Glass	Ultra Thin Cinema Screen
Intelligent Processor	α9	α9	α9	α7
Billion Rich Colors/Perfect Black	Yes/Yes	Yes/Yes	Yes/Yes	Yes/Yes
HDR	Dolby Vision, HDR10, HLG	Dolby Vision, HDR10, HLG	Dolby Vision, HDR10, HLG	Dolby Vision, HDR10, HLG
LG AI ThinQ	Yes	Yes	Yes	Yes
Amazon Alexa / Google Home Compatible	Yes	Yes	Yes	Yes
Smart TV / Magic Remote Included	Yes/Yes	Yes/Yes	Yes/Yes	Yes/Yes
Number of USB Ports/HDMI Ports	3/4 (HDCP 2.2)	3/4 (HDCP 2.2)	3/4 (HDCP 2.2)	3/4 (HDCP 2.2)
Audio	Dolby Atmos 4.2 Ch 60W (WF: 20W)	Dolby Atmos 2.2 Ch 40W (WF: 20W)	Dolby Atmos 4.2 Ch 60W (WF: 20W)	Dolby Atmos 2.2 Ch 40W (WF: 20W)

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Customer reviews

5 star		75%
4 star		8%
3 star		3%
2 star		4%
1 star		10%

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Top reviews from the United States

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Let Me Drive

BUYER BEWARE - Previous LG OLED TVs develop burn in within two years

Reviewed in the United States on September 8, 2018

I own 2016 LG OLED 55 inch purchased from Amazon. Developed burn in after 18 months. LG warranty expired but i understand it makes no difference. They do not consider burn in a factory defect, rather a user problem. I always turn my TV off when not watching and I only watch sports and movies, neither of which have fixed images. I also have screen saver. If you have to buy, get the extended warranty but only if it covers burn in issues. Good luck!

432 people found this helpful

Helpful

Beerwagon

Terrible QC

Reviewed in the United States on October 6, 2018

Verified Purchase

Picture is just amazing on this tv but the quality control is just not there. I have returned this tv twice, first one had 5 dead sub pixels and second had the worse banding I have ever seen on a tv. For such a expensive item they should up the quality control. Amazon is amazing on returns so I might try again but it’s getting annoying playing panel lottery still in 2018.

Update 10/21
I received 3rd one and it's the worse yet. Half the screen is darker then the other and more dead subpixels. Think I am done wasting my time with oled. LG should be ashamed of their self for selling these tvs at this price. Burn in issues, terrible uniformity, banding, and dead pixels every time.

226 people found this helpful

Helpful

Mayra S.

With Google Assistant and new Alpha 9 Processor, 2018 LG Oled's are great upgades for first time 4K/HDR/Oled Owners

Reviewed in the United States on May 3, 2018

(This is a lengthy review broken into two parts. The first part is what's new with 2018 Oleds with my review, and the second goes over general Oled info and 2018 specs. Please note that I am waiting on my 2018 C8 Oled and will update my review accordingly).

Since 2016, LG's Oleds have become front runners on what to expect from a top of the line television in terms of visual ability and features. Now with several other companies in the Oled Race (though many still get the display from LG), LG's needs to continue to improve their winning product to stay in the lead. Since 2016, I've given each Oled 5 stars, and its hard not too. Every year, LG improves features and visuals in their lineup, somehow while staying aggressive on pricing to make them more affordable compared to previous years. One of the first 65 in Oleds ranged between $9,000-$11,000, where as now a 55 inch sells for around $1500. The best part is that all of the LG Oled Lineup share the same vivid and lifelike display panel, making choosing between models more of a preference instead of performance choice (except the B8 which I'll explain later). Lastly, besides the occasional TV with issues or defects, each years Oleds further improve on quality. This has led to much improvement regarding dead pizels, banding, ghosting, and burned in images, some of the major problems with early Oled TV's. Of course no TV is perfect, so for new or returning LG Oled owners please read my new owner tips section at the very end of this review.

Now with 2018, it's not a question of whether or not the Oled lineup deserve to be five star TV's (which they do), the main questions to ask is what's new, and is it worth the purchase or upgrade? I made the Oled jump back in 2016 with my E6 model and I can say that its the best TV I ever had. There is so much about its functionality, ease of use, and visuals that leave me impressed even to this day. Jump two years later, LG's 2018 lineup has some new features which should entice any non 4k/HDR/OLED owner to take the financial plunge, but it still may leave many 2017 and 2016 owners waiting for a better upgrade in the future.

Improvements and Changes- LG has added a new software and processing features rather than updating its display compared to 2017 Oleds. These features include the integration of Dolby Atmos Audio, Google assistant integration, and the Alpha 9 Processor. The Dolby Audio to me does not seem the most crucial, as I feel most people would want a dedicated surround sound/Soundbar to play audio when you own an LG Oled. In that case, it may be more important for that equipment to have Dolby Atmos Audio capability instead. As I mentioned before, all of the 2018 LG Oleds have the same display, which means that each model will be able to give you the same vivid and rich visuals. This makes choosing between them a bit more simple. However this year, the difference will be the Alpha 9 Processor, which is NOT integrated in the B8 model. the B8 instead uses an Alpha 7 Processor. According to LG, the Alpha 9 Processor compared to 2017's M16+ processor is supposed to give a 35% CPU and GPU boost which should create better images by processing contrast, color, sharpness, and motion more efficiently. This new detailing technology is called Tru Color Accuracy pro which can be achieved by the Alpha 9 Processor. By default, the Alpha 7 should make the B8 as good if not better than 2017 Oleds. H owever there should also be disadvantages in terms of CPU and GPU processing speed and image/video handling from the Alpha 7 processor when compared to the rest of the 2018 Lineup. To which extent remains to be seen, I will update this as information becomes available. The last improvent is the inclusion of Google Assistant to the WebOS on 2018 Oleds, which should help with voice activated assistance in changing TV functions and settings, and hopefully will also interact with other smart home products as well. I will also update this review once I'm able to try this feature first hand.

Disadvantages to 2018- As of now, there are three issues I can think of. The first disadvantage (which shouldn't affect more than 95% of people for years to come) is the exclusion of 2.1 HDMI's. Although HDMI 2.1 allows for many improvements over HDMI 2.0a (see HDMI section below), LG has already said that their 2018 Oleds will be able to handle 4K 120hz broadcast or streaming content. Also, it cannot be excluded that some aspects of HDMI 2.1's advantages wouldn't be able to be integrated in the future on 2018 Oleds (Dolby Vision which was supposed to need HDMI 2.1 previously is a good example) so it may not be a huge issue. The second big disadvantage will be for those opting to get the B8 model which will have an Alpha 7 instead of an Alpha 9 processor. Although it still has Google Assistant integrated, it remains to be seen how much of a disadvantage the B8 will have compared to the rest of the lineup due to the processor's shortgivings. At worst however, the Alpha 7 should still be an improvement over last years M16+ processor, so it should not be any worse in terms of speed or display abilities when compared to a 2017 model. Lastly for W8 owners, the same issue continues from the W7 of last year, which is the inability to mount the TV on an actual moveable mount. I really appreciated having my 2016 Oled wall mounted on a moveable mount, which gave me the ability to move my TV and adjust viewing angles side to side, and also up or down depending on where I was watching TV. I think that wall mounting any Oled is a great idea, however mounting it flush and flat to a wall without tilt or turning ability needs to be thought out carefully.

To Conclude- Since becoming a Signature Line product in 2016, LG did a great job turning Oleds from a gimmick to an industry leader. Now in 2018, the integration of a smart Google Assistant and new Processor makes for the fastest and smartest Oled lineup to date. The verdict is still out on the B8 until I have more information, but for those who have yet to make the leap onto 4K/HDR TV's or Oled's for that matter, 2018 is the perfect year to see what LG has been doing the past year to try to perfect the TV watching experience. For 2016 or 2017 owners, you must weigh price and functionality improvements to see if an upgrade is right or necessary for you. New buyers please also read my buyer tips section at the bottom of this review for more important information.

General Oled Info and Specs:

Picture, Color, and Processor- According many sources, 2018 panels haven't necessarily changed much since 2017. It still reaches 99 percent of the DCI color space providing an excellent range of colors for better true to cinema visuals. Not too different from 2017 or 2016. For comparision the older 2015 models only covered less than 90% of DCI-P3 which really affected their abilities to play HDR content in the first place. 2018 Oleds do have a new detailing technology however named True Color Accuracy Pro (Last year's was missing the Pro). According to LG's own tests, this technology provides 7.3 times the amount of data points for color. Since the panel really hasn't changed very much, this most likely is attained by the new 2018 Alpha 9 processor in all the 2018 Oleds (minus the B8). The 2018 Alpha 9 Processor has a 35% CPU and GPU boost which is supposed create better images by processing contrast, color, sharpness, and motion more efficiently. This should create more fluid visuals and crisper motion processing compared to 2017's M16+ processor. From reading other reviews, it seems that the processor doesn't necessarily create better colors, but instead creates better contrast between the color shades and brightness levels which in turn creates a better image as a whole. Another advantage to the Alpha 9 processor is the handling of motion compared to previous years. Although there are TruMotion settings available to process a smoother video in 2016/2017 models, there are still moments on past Oleds which lead to slight juttering which I can attest to on my 2016 Oled. The Alpha 9 Processor is meant to help alleviate these issues, creating a smoother, cleaner look while also improving contouring which occurs in scenes with bright lights and darkness (think the black panther Oled Demo). I will also say that although not able to play 4K 120hz media through HDMI (see HDMI section), The Alpha 9 Processor does allow Oleds to receive 120hz media as provided by broadcast provider or through streaming. I assume that the Alpha 7 processor in B8 models should at worst handle image processing the same as a 2017 Oled, but I have yet to find any information on advantages that the Alpha 7 has over 2017 Oleds in general.

Brightness- A big reason 2015 TV's had a hard time playing HDR content (beside the color spectrum) was the sustained and peak brightness levels. 2015 models could only reach 370 nits when pushed. 2016 models met the criteria for “Ultra HD Premium” which required at least a 540 nits peak brightness and less than 0.0005 nits black level. RTings website has a great breakdown on a variety of TV's sustained and peak brightness levels. According to them 2016 models can reach levels as high as 652 nits. For 2017, released specs state that this year's Oleds can reach peak levels of 1000 nits in brightness which really helps with HDR content. According to Forbes first impressions, LG engineers noted that on a 10% white screen 2018 Oleds were able to achieve outputs of 700 nits vs. 620-650 nits from a 2017 Oled. It also seems that there is no real explanation from LG regarding the improved baseline nit levels, though it could possible be attrubted to the calibration process or even the Alpha 9 Processor at work. Overall, other TV models and technologies are able to produce brightness levels well above 1000 nits, but LG's Oled's ability to decrease black levels in individual pixels to virtually off levels, while displaying rich and vibrant color images, is a difference maker. This is why Oled's are able to create enough contrast between brightness, dark, and color levels to generate superb HDR images and video. For reference on my 2016 Oled, I find myself turning down Oled brightness when watching TV at night, and find the brightness level perfect for days. The increased peak brightness levels in 2018 models should really improve HDR visual effects rather than make overall TV viewing brighter which I find is bright enough on 2016 models.

HDMI ports- 2018 models will have the HDMI 2.0a input, which allows 4K content at 50-60fps and ability to play HDR content by HDMI. This the same as both 2017 and 2016. Older HDMI ports (ver.1.4) on previous 4K TV's were able to play 4k, but only at half the frames and without the ability to play HDR content. If you follow technology trends, there has been a new announcement on a new HDMI cable and version 2.1. To be clear, 2018 Oleds will not include HDMI 2.1 as the chipset is barely being released early 2018. This means 2019 models are a better bet to include HDMI 2.1. HDMI 2.1 allows for 4K media to play at 120fps (which only PC's can really pull off), ability to transmit 8K and 10K media (depending where you read 60-120fps), VRR Game mode which provides better refresh rates, less lag/stutter using a 3d Graphics processor to display images in real time; eARC, an upgrade to current ARC (Audio Return Channel) with ability to play Dolby True HD, DTS HD, Dolby Atmos, and DTS:X, Quick Media Switching, and the ability to play Dynamic HDR through HDMI. Where as current HDR TV's are only able to play HDR10 through HDMI (I'll talk on LG in a bit), this HDMI 2.1 allows for Dynamic HDR to be played by HDMI sources. HDR10 works by applying one set of HDR rules across the entire movie or episode, where as Dynamic HDR can change settings and HDR rule sets from scene to scene, thus the word Dynamic. Though many TV aficionados have stated that it would be better to wait until HDMI 2.1 is incorporated into TV's, in reality the changes allowed by HDMI version 2.1 should not have any impact for more than 95% of people for many years. From what I read as well, some advantages of HDMI 2.1 may be able to be incorporated onto 2018 HDMI 2.0a Oled TV's through firmware upgrade, same as Dolby Vision abilities have shown up on other televisions without HDMI 2.1. How many and how extensive those features available by firmware upgrade will be (if even possible) have yet to be seen.

HDR- Although the 2015 introduced HDR to LG Oleds, 2016 was really the year that you could take HDR on an Oled seriously. Between the increased color spectrum and improved brightness, 2016 was really when LG Oleds shined and showed off their true potential with HDR10 and Dolby Vision Sources. In 2018 continues the trend as well, including the ability to also play HLG HDR and advanced HDR by Tecnicolor (same as 2017). Another change is the introduction of "Active HDR", which is supposed to improve HDR10 sources and mimic the dynamic properties of how dynamic HDR works. As stated above, HDMI 2.1 introduces dynamic HDR by HDMI to TV's, however, LG is the only major TV company (not sure on Vizio) that has a leg up on the competition by having the Dolby Vision HDR chip embedded on 2016, 2017, 2018 models. However, HDR10 is and will continue to be for the time being the most widely recognized and used Dynamic HDR available across all platforms. As of March 2017, there has been an announcement that Dolby Vision will become available through software to a number of devices through software update, where previously the only way to get DV HDR was through an embedded chip. According to the announcement, a number of non 4k devices will be able to get the HDR upgrade, including the non 4k PS4 through an HDMI 1.4 cable. Some games and apps have already received the HDR treatment on such devices just not in 4k, however, it has yet to be seen if there is a difference in image processing between the chip vs. software. Nonetheless, I have seen some shows on both my Xbox S and directly from the TV app menu to compare shows in HDR10 and Dolby Vision (Marco Polo, Daredevil), and I can clearly see the advantage of Dolby Vision where HDR properties change from scene to scene, rather than having just one set of rules which excel only in certain scenes or with certain visual effects. Although other TV companies may be able to get the DV software through an update as previously announced, LG's has had a leg up on the competition with DV support since 2016 on its integrated TV apps such as Netflix and Vudu when the content is available which looks spectacular.

Operating System- With the new integration of a google assistant, I am excited to see how well it works at controllling the TV by voice and also some of my smart products around the home. I expect it not to be too different from my Google assistant. I will update this specific aspect of the WebOS once I get a C8 to try. Coming from a 2016 WebOS 3.0 on my 2016 E6 (Which was miles above my older 2010 LED OS), I expect nothing but better things from the new WebOS on 2018 models, especially with the new Alpha 9 Processor.

For 2018, different styles are similar to 2016 models with the exception of the W7 which is the new "Paper on Wall" Oled that HAS to be mounted on the wall using a thin magnet. The rest of the differences relate to styling. Here's a rundown.

* B8: crescent stand, "blade slim" look- Comes in 55in/65in
* C8: premium aluminum stand and bezel (note, no longer Curved)-Comes in 55in/65in/77in
* E8: Similiar as last year's picture-on-glass design with integrated sound bar. soundbar not removeable- Comes in 55in/65in
* G series- Missing from 2018 Oled Lineup
* W8: Similiar as last year's model. Ultra-thin picture-on-wall design with separate sound bar, has to be wall-mounted using a thin magnetic sheet- Comes in 65in/75in

NEW OWNER TIPS: For new and current Oled owners, I would like to offer some buying tips. First, I'd like to mention that as Oled models become more exprensive, they also seem to be more fragile to handle due to thinner and sleeker frames. I've read on a few threads from people installing their Oleds both properly and improperly and causing permament damage in the process. Very important to handle and install your Oled either through a professional, or with the help of someone else. If wall mounting, please make sure that your mount supports the TV, or see if the mount needs a special adapter for Oled TV's. My Sanus Wall Mount works with my E6 TV, but I needed a special adapter to fit it properly. Proper installation can be the difference between enjoying your TV or seeing thousands of dollars worth of damage happen in an instant. Also be very careful how you handle and where you place pressure when adjusting your Oled's viewing angle. Secondly, I wanted to talk about Burn-in. Though LG has improved on their Oled technology to limit-burn in and other issues, they still can occur. It seems that the percentages vary, but anywhere between 5%to 15% of Oled forum users have had issues with burn-in according to different surveys, though I don't know in which Oled model years they occured. According to LG, most cases of burn-in occur from static images staying on screen uninterrupted for many hours or days at a time, with brightness typically at peak levels. However some Oled owners have reported burn-in with only moderate brightness. Burn-in may or may be reversible. Although every year newer Oleds improve features meant to prevent burn in, it can still occur. I bring this up because Burn-in is NOT covered under LG warranty, and most extended warranties do not cover burn in (except Best Buy) repair. I myself have a Squaretrade extended warranty, which to my knowledge does not cover burn in, however, I've been lucky to not have had any issues with my Oled including permanent ghosting, burn-in, yellowing, banding, or dead pixels despite hundreds of hours watching different content and playing video games. I do recommend having some sort of extended warranty as repairs can become costly for Oleds, but more importantly, use your Oled extensively during the return period in case there are any issues. Many users did report issues early in the life of their Oled panels, and even the same model Oled can have varying susceptibilities to issues including burn-ins depending on the when they were manufactured. Playing a TV network that has banner or symbol which stays on screen most of the time, would be a good way to test your TV's durability to ghosting or burn-in. Watching such programming is realistic for many people, so it's important to test your television for any programming or video gaming which involves stationary images. I for instance when I use my Xbox one tend to stay on the home screen quite a bit and have noticed slight ghosting occuring when the screen has stayed on one image in as quickly as 5-10 min. This seems to happen faster with brighter colors. However, they've always faded and dissappeared with just a few minutes in playing different content or changing screens. My point is you want to make sure that whatever is supposed to make ghosting or burn-in better, actually does make it better. So if your return window is 15, 30, or 90 days, use and test your 2018 Oled extensively to make sure that your TV is not one of the small number of Oleds that can develop issues sooner than others.

649 people found this helpful

Helpful

Harold Gray

Run away now - burn in is horrible!!!

Reviewed in the United States on October 6, 2018

I have the 55” version of this tv and after 1 year of use the burn in was so bad I can hardly watch it - but can’t afford a replacement. The picture was incredible - and except for the READABLE CNN tag line the full width of the tv - it still is.

206 people found this helpful

Helpful

L. Williams

The C8 displays the best contrasts I have ever seen

Reviewed in the United States on April 5, 2018

Verified Purchase

I have owned the LG C8 55" OLED for over a week and I have owned the LG C7 55" OLED for several months and the differences in performance will only be noticeable if you know what to look for. The much hyped Alpha 9 does genuinely increase performance in certain areas but is it enough? The C8 colors are a little more brighter in HDR formats and the displayed images show some improvement. The C8 displays the best contrasts I have ever seen. The colors really pop, especially in dark or night scenes. It is also easier/faster to navigate between apps on the C8 than on the C7. Thanks to black frame insertion, motion interpolation is better on the C8. The C8 allows motion interpolation control in "Game" mode (Motion Pro), which is also an improvement over the C7. As far as image retention on the C8, it has not a problem for me. There is a "pixel refresher" and a new "Logo Luminescence Adjustment" feature to control IR on the C8 but I have never had to use it.

Overall, the C8 is a better OLED TV, however, it feels like a tweaked C7 given that most of the features like pixel orientation, HDMI inputs, input lag, WiFi, apps, etc. all run about the same. I would recommend the C8 over the C7 if performance improvement is important to the consumer, although you may want to wait a few months until the price goes down.

325 people found this helpful

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Jamie Foisy

4.5 Stars

Reviewed in Canada on September 8, 2018

Verified Purchase

A near perfect TV! Amazing picture, fluid and snappy OS. Coming from a Samsung KS800 it’s a bit dimmer than I’m used too but I’m sure I won’t notice it after a few more days.
I like the gallery option to keep the picture moving while I take a phone call etc to reduce image retention. Great idea, just need to train yourself to take care of the panel.

10 people found this helpful

Maxime St-Jean

Good picture, ATROCIOUS "smart" experience

Reviewed in Canada on January 30, 2020

Verified Purchase

The "TV" part of the LG C8 Smart TV is very decent. I personally experienced some vertical banding but it's only noticeable when viewing dark grey non-HDR content, so in my experience it only really shows on apps splash screens. Otherwise I'm very happy with the picture quality.

The "Smart" part, however, is such an annoying mess that I can't help but rate this garbage one star. This thing has the WORST wi-fi antenna I have ever seen. It makes the PS4 wi-fi seem reliable. I have 11 other devices in the house, many of them further from the router than the TV, and none of them have any trouble connecting to the wi-fi, yet the TV constantly drops connection, fails to connect to the internet, slows down to a crawl or forgets the network or my password. The apps themselves are pretty good, but they don't work 90% of the time because the wi-fi is such garbage. "Make sure you have a working internet connection", well screw you, C8, my PS4, my switch, my laptop, my desktop, my tablet, me phone, my roommate's Alexa, personal phone, work phone and laptop can all connect just fine.

Garbage.

2 people found this helpful

DSB62

ALL-AROUND AWESOME

Reviewed in Canada on March 17, 2019

Verified Purchase

PICTURE IS AMAZING. NUMEROUS ADJUSTMENTS IN SETTINGS MENU TO PLEASE BOTH NOVICE AND ADVANCED USERS. SOUND IS AMAZING, NO SOUNDBAR NEEDED. BLACK IS TRUE BLACK, NOT DARK GREY. VERY THIN AND EASY TO MOVE AROUND AND HANDLE.
ALTHOUGH COST IS IN THE UPPER LEVEL STILL BEST TV EVER SO FAR

8 people found this helpful

SonofSwede

As a long time Plasma owner, I was worried about watching action sports

Reviewed in Canada on December 16, 2018

Verified Purchase

This has surpassed all my expectations in all area

11 people found this helpful

Andre Lawrence

Voice Assistant capability is Amazing

Reviewed in Canada on October 1, 2019

Verified Purchase

Best TV I ever had! And I’m a TV guy.

Picture and sound qualities are great, but I expected that.

What I didn’t expect was how useful the voice assistant feature would be.

My family uses it often, and it is top notch.

You can be watching a movie, a word is mentioned, you ask the TV what it means, and it tells you!

I never imagined a TV could be so useful.

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