$3,696.99
FREE Scheduled Delivery
Get it by Friday, Oct 23, 3PM-6PM. Pick a convenient slot at checkout
In Stock.
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from Amazon.com
Sold by Amazon.com
Packaging Item arrives in packaging that reveals what’s inside and can’t be hidden. If this is a gift, consider shipping to a different address.
Ships from
Amazon.com
Sold by
Amazon.com
Packaging
Item arrives in packaging that reveals what’s inside and can’t be hidden. If this is a gift, consider shipping to a different address.
Return policy: Returnable within 30 days of receipt
In most cases, items shipped from Amazon.com may be returned for a full refund.
Read full return policy
Support: Free Amazon product support included
What's Product Support?
In the event your product doesn’t work as expected, or you’d like someone to walk you through set-up, Amazon offers free product support over the phone on eligible purchases for up to 90 days.
To access this option, go to Your Orders and choose Get product support.
Include
Add a Protection Plan:
Add to your order

4 Year Television Protection Plan

from Asurion, LLC
(44)
  • No deductibles or added costs. Parts, labor and shipping included.
  • Power surge covered from day one. Other breakdowns covered after the manufacturer's warranty expires.
  • Includes 24/7 tech support - setup, connectivity issues, troubleshooting and much more.
  • File a claim online or by phone 24/7. If we can't repair it, we'll replace it or reimburse the purchase price with an Amazon e-gift card.
  • Plans are only valid for new or certified refurbished products purchased in the last 30 days with no pre-existing damage. Protection plan documents will be delivered via email within 24 hours of purchase.
Learn more

3 Year Television Protection Plan

from Asurion, LLC
(7)
  • No deductibles or added costs. Parts, labor and shipping included.
  • Power surge covered from day one. Other breakdowns covered after the manufacturer's warranty expires.
  • Includes 24/7 tech support - setup, connectivity issues, troubleshooting and much more.
  • File a claim online or by phone 24/7. If we can't repair it, we'll replace it or reimburse the purchase price with an Amazon e-gift card.
  • Plans are only valid for new or certified refurbished products purchased in the last 30 days with no pre-existing damage. Protection plan documents will be delivered via email within 24 hours of purchase.
Learn more
Other Sellers on Amazon
Add to Cart
$3,696.99
& FREE Shipping on eligible orders. Details
Sold by: Vanns - Same Day Shipping
Add to Cart
$3,696.99
+ Free Shipping
Sold by: WORLD WIDE STEREO
Add to Cart
$3,696.99
+ Free Shipping
Sold by: Video & Audio Center - Same Day Shipping
Have one to sell?
Sell on Amazon

4 Year Television Protection Plan

from Asurion, LLC
4.7 out of 5 stars 44
$131.99
  • No deductibles or added costs. Parts, labor and shipping included.
  • Power surge covered from day one. Other breakdowns covered after the manufacturer's warranty expires.
  • Includes 24/7 tech support - setup, connectivity issues, troubleshooting and much more.
  • File a claim online or by phone 24/7. If we can't repair it, we'll replace it or reimburse the purchase price with an Amazon e-gift card.
  • Plans are only valid for new or certified refurbished products purchased in the last 30 days with no pre-existing damage. Protection plan documents will be delivered via email within 24 hours of purchase.
Learn more

LG OLED77CXPUA Alexa Built-In CX 77" 4K Smart OLED TV (2020)

4.6 out of 5 stars 450 ratings
Amazon's Choice recommends highly rated and well-priced products.
Amazon's Choice for "lg oled 77"
Price: $3,696.99 FREE Scheduled Delivery
Extra Savings TV for you. Wireless Earbuds on us. 1 Applicable Promotion
  • TV for you. Wireless Earbuds on us.
    Get a free pair of LG Wireless Earbuds for purchasing your new LG TV. Promotion Period: 8/3/20 - 10/4/20. Offered by Amazon.com. Here's how (restrictions apply)
TV Only
77" Size Chart
Mounting Type Wall Mount
Brand LG
Resolution 4K
Connections Wireless, Bluetooth, USB, Ethernet, HDMI
Display Technology OLED

About this item

  • LG OLED TV: Only OLED pixels emit their own light, allowing for perfect black, intense color and stunning picture.
  • PIXEL LEVEL DIMMING: Millions of pixels emit their own light. Only OLED can turn pixels off completely and independently. See stunning picture, perfect black, infinite contrast and over a billion rich colors.
  • WEBOS AND MAGIC REMOTE: LG's fan-favorite webOS platform makes it surprisingly fast and easy to stream movies and shows with your favorite apps and find new obsessions based on what you like. While our Magic Remote lives up to its name with voice and motion control — just speak or simply point, scroll and click.
  • α9 GEN 3 AI PROCESSOR 4K: Everything you see and hear is automatically made better, clearer, smoother, and more dynamic with our a9 Gen 3 AI Processor 4K. You don’t have to do a thing. Our most advanced 4K processor does it for you with AI Picture Pro, AI Sound Pro, AI 4K Upscaling, and the ability to help your TV to evolve over time.
  • GAMING: LG OLED TV is built for gaming. AI-powered picture quality transports you to the moment. Gaming features and the latest tech, like NVIDIA G-SYNC and FreeSync, give you an edge with less lag, high refresh rates, and incredibly smooth and responsive gameplay.
  • OLED MOTION PRO: our most advanced motion handling for fast movements in sports and action sequences | Native Refresh Rate: 120Hz
  • INPUTS & OUTPUTS: HDMI (HDMI 2.1 & HDCP 2.2) x4, USB 2.0 x3, RF Connection Input (Antenna/Cable) x1, AV Input x1 (breakout cable required, not included), Ethernet Input x1, RS-232C Input (Mini Jack) x1, Digital Audio Output (Optical) x1 | Wi-Fi (802.11ac) & Bluetooth 5.0 Enabled
  • DIMENSIONS W/O STAND(WxHxD): 67.8" x 39.1" x 2.2" | DIMENSIONS W/ STAND: 67.8" x 40.3" x 10.6" | STAND WIDTH: 47.2"
› See more product details
Unlimited data on a limited budget Unlimited data on a limited budget

Frequently bought together

  • LG OLED77CXPUA Alexa Built-In CX 77" 4K Smart OLED TV (2020)
  • +
  • Zeskit 8K Ultra HD High Speed 48Gpbs HDMI Cable 6.5ft, 8K60 4K120 144Hz eARC HDR10 4:4:4 HDCP 2.2 & 2.3 Compatible with Dolby Vision Xbox PS4 PS5 Apple TV 4K Roku Fire TV Switch Vizio Sony LG Samsung
  • +
  • Sanus Advanced Tilt Premium TV Wall Mount for 46” – 90” Flat-Panel TVs - VLT6-B1
Total price: To see our price, add these items to your cart. Why don't we show the price?
These items are shipped from and sold by different sellers. Show details
Buy the selected items together

Special offers and product promotions

Have a question?

Find answers in product info, Q&As, reviews

There was a problem completing your request. Please try your search again later.
All Product Information Customer Q&A's Customer Reviews

Your question may be answered by sellers, manufacturers, or customers who purchased this item, who are all part of the Amazon community.

Please make sure that you are posting in the form of a question.

Please enter a question.

From the manufacturer

See how OLED redefines picture quality with SELF-LIT PiXELS

OLED CX Features

processor

See More of Your Content in 4K

4K processor uses AI and deep learning to authentically upscale lower resolution content, translating the source to 4K's 8.3+ million pixels. The technology is so good, you might mistake non-4K for true 4K*. *Image quality of upscaled content will vary based on the source resolution.

webos smart tv

World's Most Intelligent TVs

LG ThinQ AI TVs are the only TVs with the Google Assistant and Alexa built-in*. LG ThinQ fully integrates the voice assistants you already use. *Some features require 3rd party subscription or account.

tv

Cinematic Sight and Sound

Dolby Vision IQ automatically adjusts picture settings depending on ambient lighting conditions and content genres. Dolby Atmos puts you in the middle of the action with multi-dimensional surround sound that seems to flow all around you.

oled gaming

See how LG TVs give you the gaming edge

NVIDIA G-SYNC** and FreeSync*, gives you an edge with less lag, high refresh rates, and incredibly smooth and responsive gameplay. *FreeSync software update required. **NVIDIA G-SYNC is compatible with RTX 20 and GTX 16 graphics cards. Older GPUs will not support G-SYNC compatibility.

Gaming

gsync

G-SYNC Compatible

Exceptional picture quality of perfect black and intense colors combined with smooth gameplay to take gaming to new heights.

hdmi

Smoother Gameplay for the Win

A higher frame rate, VRR, ALLM, and eARC with HDMI 2.1 support.

1ms response time

Low Input Lag & Response Time

With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity.

HGiG

More Immersive HDR Gaming

HDR gaming drops players right into the action for a new level of immersive gaming.

2020 LG OLED TVS

oled cx

OLED CX Series

oled wx

OLED WX Series

oled gx

OLED GX Series

oled bx

OLED BX Series

Screen Size
77", 65", 55", 48" 65" 77", 65", 55" 65", 55"
Design
Ultra-Thin Wallpaper Gallery Ultra-Thin
Processor
a9 Gen3 AI Processor 4K a9 Gen3 AI Processor 4K a9 Gen3 AI Processor 4K a7 Gen3 AI Processor 4K
Cinema HDR
Dolby Vision , HDR10, HLG Dolby Vision , HDR10, HLG Dolby Vision , HDR10, HLG Dolby Vision , HDR10, HLG
Dolby Vision IQ / Atmos
Yes / Yes Yes / Yes Yes / Yes Yes / Yes
Gaming
G-SYNC, FreeSync*, VRR, HGiG HGiG G-SYNC, FreeSync*, VRR, HGiG G-SYNC, FreeSync*, VRR, HGiG
Hands-free Voice Control
— Yes Yes —
Smart TV
LG ThinQ AI, webOS LG ThinQ AI, webOS LG ThinQ AI, webOS LG ThinQ AI, webOS
Voice Assistant Built-in
Google Assistant / Alexa Google Assistant / Alexa Google Assistant / Alexa Google Assistant / Alexa
Apple AirPlay 2 & HomeKit
✔ ✔ ✔ ✔
HDMI/USB Ports
4/3 4/3 4/3 4/3
Suggested Sound Bar Pairing
LG SN8YG — LG GX LG SN10YG

Product description

Style:TV Only  |  Size:77"

LG OLED TV CX redefines everything you see. Once you’ve seen LG OLED TV, other TVs pale in comparison. OLED is a difference-maker for movies, shows, sports and gaming. From the gridiron to the iron throne, no detail goes unseen. And only OLED pixels emit their own light for perfect black, intense color and stunning picture — backed by AI Picture Pro and AI Sound Pro, our best 4K processor, connected home features and cutting-edge gaming tech.

Product information

Style:TV Only  |  Size:77"

Technical Details

Additional Information

Warranty & Support

Manufacturer’s warranty can be requested from customer service. Click here to make a request to customer service.

Feedback

Would you like to tell us about a lower price?

Important information

Visible screen diagonal

77" / 196 cm

Customer Questions & Answers
See questions and answers

There's a problem loading this menu right now.

Learn more about Amazon Prime.