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3 Year Television Protection Plan

from Asurion, LLC
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  • Power surge covered from day one. Other breakdowns covered after the manufacturer's warranty expires.
  • Includes 24/7 tech support - setup, connectivity issues, troubleshooting and much more.
  • File a claim online or by phone 24/7. If we can't repair it, we'll replace it or reimburse the purchase price with an Amazon e-gift card.
  • Plans are only valid for new or certified refurbished products purchased in the last 30 days with no pre-existing damage. Protection plan documents will be delivered via email within 24 hours of purchase.

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4 Year Television Protection Plan

from Asurion, LLC
$131.99
  • No deductibles or added costs. Parts, labor and shipping included.
  • Power surge covered from day one. Other breakdowns covered after the manufacturer's warranty expires.
  • Includes 24/7 tech support - setup, connectivity issues, troubleshooting and much more.
  • File a claim online or by phone 24/7. If we can't repair it, we'll replace it or reimburse the purchase price with an Amazon e-gift card.
  • Plans are only valid for new or certified refurbished products purchased in the last 30 days with no pre-existing damage. Protection plan documents will be delivered via email within 24 hours of purchase.

LG OLED77CXPUA Alexa Built-In CX 77" 4K Smart OLED TV (2020)

4.6 out of 5 stars 450 ratings
Amazon's Choice recommends highly rated and well-priced products.
Amazon's Choice for "lg oled 77"

Price: $3,696.99 FREE Scheduled Delivery
Extra Savings TV for you. Wireless Earbuds on us. 1 Applicable Promotion
  • TV for you. Wireless Earbuds on us.
    Get a free pair of LG Wireless Earbuds for purchasing your new LG TV. Promotion Period: 8/3/20 - 10/4/20. Offered by Amazon.com. Here's how (restrictions apply)

TV Only
77" Size Chart
Mounting Type Wall Mount
Brand LG
Resolution 4K
Connections Wireless, Bluetooth, USB, Ethernet, HDMI
Display Technology OLED

About this item

  • LG OLED TV: Only OLED pixels emit their own light, allowing for perfect black, intense color and stunning picture.
  • PIXEL LEVEL DIMMING: Millions of pixels emit their own light. Only OLED can turn pixels off completely and independently. See stunning picture, perfect black, infinite contrast and over a billion rich colors.
  • WEBOS AND MAGIC REMOTE: LG's fan-favorite webOS platform makes it surprisingly fast and easy to stream movies and shows with your favorite apps and find new obsessions based on what you like. While our Magic Remote lives up to its name with voice and motion control — just speak or simply point, scroll and click.
  • α9 GEN 3 AI PROCESSOR 4K: Everything you see and hear is automatically made better, clearer, smoother, and more dynamic with our a9 Gen 3 AI Processor 4K. You don’t have to do a thing. Our most advanced 4K processor does it for you with AI Picture Pro, AI Sound Pro, AI 4K Upscaling, and the ability to help your TV to evolve over time.
  • GAMING: LG OLED TV is built for gaming. AI-powered picture quality transports you to the moment. Gaming features and the latest tech, like NVIDIA G-SYNC and FreeSync, give you an edge with less lag, high refresh rates, and incredibly smooth and responsive gameplay.
  • OLED MOTION PRO: our most advanced motion handling for fast movements in sports and action sequences | Native Refresh Rate: 120Hz
  • INPUTS & OUTPUTS: HDMI (HDMI 2.1 & HDCP 2.2) x4, USB 2.0 x3, RF Connection Input (Antenna/Cable) x1, AV Input x1 (breakout cable required, not included), Ethernet Input x1, RS-232C Input (Mini Jack) x1, Digital Audio Output (Optical) x1 | Wi-Fi (802.11ac) & Bluetooth 5.0 Enabled
  • DIMENSIONS W/O STAND(WxHxD): 67.8" x 39.1" x 2.2" | DIMENSIONS W/ STAND: 67.8" x 40.3" x 10.6" | STAND WIDTH: 47.2"
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From the manufacturer

See how OLED redefines picture quality with SELF-LIT PiXELS

OLED CX Features

processor

See More of Your Content in 4K

4K processor uses AI and deep learning to authentically upscale lower resolution content, translating the source to 4K's 8.3+ million pixels. The technology is so good, you might mistake non-4K for true 4K*. *Image quality of upscaled content will vary based on the source resolution.

webos smart tv

World's Most Intelligent TVs

LG ThinQ AI TVs are the only TVs with the Google Assistant and Alexa built-in*. LG ThinQ fully integrates the voice assistants you already use. *Some features require 3rd party subscription or account.

tv

Cinematic Sight and Sound

Dolby Vision IQ automatically adjusts picture settings depending on ambient lighting conditions and content genres. Dolby Atmos puts you in the middle of the action with multi-dimensional surround sound that seems to flow all around you.

oled gaming

See how LG TVs give you the gaming edge

NVIDIA G-SYNC** and FreeSync*, gives you an edge with less lag, high refresh rates, and incredibly smooth and responsive gameplay. *FreeSync software update required. **NVIDIA G-SYNC is compatible with RTX 20 and GTX 16 graphics cards. Older GPUs will not support G-SYNC compatibility.

Gaming

gsync

G-SYNC Compatible

Exceptional picture quality of perfect black and intense colors combined with smooth gameplay to take gaming to new heights.

hdmi

Smoother Gameplay for the Win

A higher frame rate, VRR, ALLM, and eARC with HDMI 2.1 support.

1ms response time

Low Input Lag & Response Time

With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity.

HGiG

More Immersive HDR Gaming

HDR gaming drops players right into the action for a new level of immersive gaming.

2020 LG OLED TVS

oled cx

OLED CX Series

oled wx

OLED WX Series

oled gx

OLED GX Series

oled bx

OLED BX Series

Screen Size
77", 65", 55", 48" 65" 77", 65", 55" 65", 55"
Design
Ultra-Thin Wallpaper Gallery Ultra-Thin
Processor
a9 Gen3 AI Processor 4K a9 Gen3 AI Processor 4K a9 Gen3 AI Processor 4K a7 Gen3 AI Processor 4K
Cinema HDR
Dolby Vision , HDR10, HLG Dolby Vision , HDR10, HLG Dolby Vision , HDR10, HLG Dolby Vision , HDR10, HLG
Dolby Vision IQ / Atmos
Yes / Yes Yes / Yes Yes / Yes Yes / Yes
Gaming
G-SYNC, FreeSync*, VRR, HGiG HGiG G-SYNC, FreeSync*, VRR, HGiG G-SYNC, FreeSync*, VRR, HGiG
Hands-free Voice Control
Yes Yes
Smart TV
LG ThinQ AI, webOS LG ThinQ AI, webOS LG ThinQ AI, webOS LG ThinQ AI, webOS
Voice Assistant Built-in
Google Assistant / Alexa Google Assistant / Alexa Google Assistant / Alexa Google Assistant / Alexa
Apple AirPlay 2 & HomeKit
HDMI/USB Ports
4/3 4/3 4/3 4/3
Suggested Sound Bar Pairing
LG SN8YG LG GX LG SN10YG

Product description

Style:TV Only  |  Size:77"

LG OLED TV CX redefines everything you see. Once you’ve seen LG OLED TV, other TVs pale in comparison. OLED is a difference-maker for movies, shows, sports and gaming. From the gridiron to the iron throne, no detail goes unseen. And only OLED pixels emit their own light for perfect black, intense color and stunning picture — backed by AI Picture Pro and AI Sound Pro, our best 4K processor, connected home features and cutting-edge gaming tech.


Product information

Style:TV Only  |  Size:77"

Technical Details

Additional Information

Warranty & Support

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Important information

Visible screen diagonal

77" / 196 cm


Customer Questions & Answers