LINGO is a game-changer and a glimpse into the future of business. Consumers will demand the level of personal interaction that LINGO teaches in order to gain their trust and business. --Michael Port, NY Times, WSJ bestselling author of Steal the Show
In his new book, Jeffrey Shaw shares an innovative strategy to understand how your customers think and what motivates them, so you'll never have to compete on price again. --Dorie Clark, author of Entrepreneurial You and adjunct professor, Duke University Fuqua School of Business
LINGO reveals client attraction strategies that work like magic--even if you hate marketing and have limited resources. --Mike Michalowicz, author of Profit First and Clockwork
About the Author
Having a keen eye isn't just for what one sees, but also for what one senses. Having been one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to attract and maintain specific markets by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of LINGO: Discover Your Ideal Customer s Secret Language and Make Your Business Irresistible.