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LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible Paperback – January 30, 2018

4.9 out of 5 stars 114 ratings

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Frequently bought together

  • LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible
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  • Building a StoryBrand: Clarify Your Message So Customers Will Listen
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  • This Is Marketing: You Can't Be Seen Until You Learn to See
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Editorial Reviews

Review

LINGO is a game-changer and a glimpse into the future of business. Consumers will demand the level of personal interaction that LINGO teaches in order to gain their trust and business. --Michael Port, NY Times, WSJ bestselling author of Steal the Show

In his new book, Jeffrey Shaw shares an innovative strategy to understand how your customers think and what motivates them, so you'll never have to compete on price again. --Dorie Clark, author of Entrepreneurial You and adjunct professor, Duke University Fuqua School of Business

LINGO reveals client attraction strategies that work like magic--even if you hate marketing and have limited resources. --Mike Michalowicz, author of Profit First and Clockwork

About the Author

Having a keen eye isn't just for what one sees, but also for what one senses. Having been one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to attract and maintain specific markets by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of LINGO: Discover Your Ideal Customer s Secret Language and Make Your Business Irresistible.

Product details

  • Item Weight : 10.6 ounces
  • Paperback : 200 pages
  • ISBN-10 : 0999518704
  • ISBN-13 : 978-0999518700
  • Product Dimensions : 5.98 x 0.46 x 9.02 inches
  • Publisher : Creative Warriors Press (January 30, 2018)
  • Language: : English
  • Customer Reviews:
    4.9 out of 5 stars 114 ratings

Customer reviews

4.9 out of 5 stars
4.9 out of 5
114 global ratings
5 star
87%
4 star
11%
3 star
2%
2 star 0% (0%) 0%
1 star 0% (0%) 0%
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on February 1, 2018
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5 people found this helpful
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Reviewed in the United States on April 29, 2020
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Reviewed in the United States on January 30, 2018
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One person found this helpful
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Top reviews from other countries

Jamie Mason Cohen
5.0 out of 5 stars Perfect book for entrepreneurs looking to take their branding to the next level
Reviewed in Canada on September 18, 2018
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Izzy
5.0 out of 5 stars A totally different approach to marketing
Reviewed in Canada on January 30, 2018
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2 people found this helpful
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Britta von der Linden
5.0 out of 5 stars From the practice for the practice
Reviewed in Germany on June 9, 2019
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Louis Di Bianco
5.0 out of 5 stars Experience Lingo Magic!
Reviewed in Canada on January 31, 2018
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Jane Lennon
3.0 out of 5 stars Not particularly original
Reviewed in Canada on July 20, 2020
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One person found this helpful
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