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LOGO Paperback – October 4, 2007
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|Length: 0:25 Mins|
The categorization is by logotypes, letters, wordmarks, initials, typographic elements, symbols, abstract and representational. Under these are future categorization. Please view the picture below large to get an idea because it's hard to explain.
The collection of logos featured are primarily printed in black and white in this book. The lead in page however, has the logos (small), in color.
That's pretty much about this book. Oh, and it's thick at 350 pages, more so because it's printed on 160gsm (I guess) matt paper.
(More pictures are available on my blog. Just visit my Amazon profile for the link.)
The design and typography used to differentiate sections of the book (groups and categories in the book or classifications of types of symbols, logotypes, signatures, etc.) is difficult to use. If the actual type and design to differentiate these sections had been more clearly done, the book would have been much more useful and leveraged one of its greatest assets. (So, whoever designed the book made that mistake!)
The last section of the book is on multiple solutions used for one identity. This is in contrast to most identity design which uses only one logo or symbol (Apple, Nike, 99% of the book).
This multiple identity solution (sorry, the author calls it something else but I don't have the book with me at home while I write this) is a trend that is emerging slowly over the past 10-15 years. But the coverage in this book is very thin. There are a number of other examples of this method which are not included. I wish there was more on this.
One thing I would like to have seen more of is deeper historical context of identities. More text on, about, why, and who of each or most of the designs. Right now, it is just a picture collection.
Not so much a flaw but something to consider - This book has the greats. Old and newer and very new. But it also has some real silly stinker examples. You wonder, why is that logo in here? For example: the ugly reworking of the UPS logotype shield. Why include this? (and I am not a fan of Paul Rands original although, it would have been far better to included for historical impact purposes)
Indeed, this is the bible and shows the good, the bad, and the ugly but all on a level playing field.
Hope you enjoy.
However, the book is satisfying by the sheer quantity of logos being printed and is a rich source for inspiration and reference. The editors reference every logo, so you know the year and the designer and most references include a little spiel about how a logo came to be, why it was accepted and why it works. A must have for graphic designers just because of its convenience.
Most Recent Customer Reviews
All the The well known commercial logos in full color, one per page. The rest like 20 per page and black & white. Crappy paper and print.Published 6 months ago by Pedro Echeverria
definitely the best collection of logos I have seen in a book!
In compiling quality and excellent way to classify them.
An excellent tool!. Great reference for both students and designers!Published 13 months ago by Diana Martinez
I don't even know why your scrolling down reading reviews. Its a book full of logos to inspire you. and it has an awesome poster to go with it. Just buy it. lolPublished on April 12, 2013 by JVPrint dot com
This is a good book when you run out of ideas and need inspiration. It had a lot of different logos and designs to help you improve whatever design you are doingPublished on March 4, 2013 by ettore
This book is exactly like many of the great logos contained in it - plain simple, informative and superbly executed. Read morePublished on January 7, 2011 by Rizla Croix