Add-on Item Ships with any qualifying order over $25. Details Ships with any Subscribe & Save delivery. Details
List Price: $9.99
Price: $8.66 & FREE Shipping on orders over $25 shipped by Amazon. Details
You Save: $1.33 (13%)
Price: $8.23 $8.66 Save $0.43 (5%)
Price: $8.66
In Stock. Ships from and sold by Amazon.com.
In Stock. Ships from and sold by Amazon.com.
This item can be returned within 30 days in most cases

64 Colors: Dark Brown
1.0 Ultimate Black
from 4 sellers
Select in
2 Purest Black
$8.99
Select in
Dark Brown
$8.66
Subscribe & Save eligible
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in
Currently Unavailable
Select in



Subscribe & Save:


Cancel anytime. Already a member? Sign in

One-time purchase:

1-Click ordering is not available for this item.

Other Sellers on Amazon
Add to Cart
$8.60
+ Free Shipping
Sold by: Natural Healthy Choice
Add to Cart
$8.66
+ Free Shipping
Sold by: Pharmapacks
Add to Cart
$9.49
+ Free Shipping
Sold by: june.sales

Clip and save with coupons from Beauty and Grooming

L'Oréal Paris Superior Preference Permanent Hair Color, 4 Dark Brown

4.1 out of 5 stars 1,426 customer reviews
Amazon's Choice recommends highly rated, well-priced products available to ship immediately.
Amazon's Choice for "dark brown hair dye"

About the product
  • Our Gold Standard Since 1973
  • Fade-Defying Color plus Shine System
  • Available In Over 50 Luminous Shades
  • Grey coverage

Frequently bought together

  • L'Oréal Paris Superior Preference Permanent Hair Color, 4 Dark Brown
  • +
  • L'Oréal Paris Excellence Créme Permanent Hair Color, 4 Dark Brown
  • +
  • Charmin Ultra Soft Toilet Paper, Family Mega Roll with Cushiony Touch (5x More Sheets*), 24 Count
Total price: $46.64
Buy the selected items together

Complete the regimen
Discover product recommendations selected by Amazon Buyers
L'Oréal Paris Superior Preference Permanent Hair Color,...
$8.66 Add-on
$22.59

Discover additional products

L'Oréal Paris Root Rescue Hair Color, 4 Dark Brown
$5.97
Added to Cart

Discover Related Products

L'Oréal Paris Excellence Créme Permanent Hair Color, 4 Dark Brown
$7.99
Add-on Item Details
Added to Cart
L'Oréal Paris Root Rescue Hair Color, 4 Dark Brown
$5.97
Added to Cart
L'Oréal Paris Magic Root Cover Up Gray Concealer Spray, Dark Brown, 2 oz.
$8.99
Added to Cart
Added to your Cart


Have a question?

Find answers in product info, Q&As, reviews

Please make sure that you are posting in the form of a question.

Don't see what you're looking for?
There was a problem completing your request. Please try your search again later.
All Product Information Customer Q&A's Customer Reviews

From the manufacturer

Superior Preference Feria Excellence Age Perfect by Excellence Magic Root Cover Up Colorista
Choose This Brand For Long lasting color and beautiful shine Bold, fasion-inspired colors Color with 100% gray coverage Mature, predominantly gray hair Concealing & spraying way grays in seconds Unlimited looks and color play
Color Result Luminous fade-defying color for up to 8 weeks Multi-faceted, shimmering color with 3X highlights Rich, radiant color from root to tip Radiant color, full of highlights Quick and easy gray coverage. Lasts until your next shampoo. Fun, no-mix colors that last 4-10 shampoos
Gray Coverage Blends away gray Not recommended 100% Zero grays, harmoniously blended roots 100% Not recommended
Form Liquid Gel Liquid Gel Creme Creme Aerosol Spray Ammonia-Free Creme
Permanency Permanent Permanent Permanent Permanent Temporary Semi-Permanent
What hair color should I use, and how do I decide what is right for me? By Number: Natural Hair color ranges from black (level 1) to lightest blonde (level 10). If your hair is not color-treated, you can go up to 2 - 3 levels lighter. If your hair is color-treated, you can stay at the same level or go up to 2 levels darker. Color cannot lighten previously color-treated hair. - By Tone: Tone is measured in warm, cool and natural. If you want to add warmth, opt for 'golden' or 'caramel' or ‘red’ tones. To reduce warmth and brassiness, select cooler 'ash' tones. 'Natural' tones are best for gray coverage and provide the most natural-looking result with some soft gold tones.
How long should I leave the permanent hair color in my hair before rinsing? If this is your first application of hair color and are choosing to make your hair color darker, apply the color at your scalp area and immediately apply on rest of your hair and let it develop the full 25 minutes. If you are doing a hair color touch up to roots, let color develop for 25 minutes. For Resistant gray, leave on for an additional 5 – 10 minutes.
How long to wait to color with Superior Preference after I have relaxed, permed or bleached? If you have permed or bleached hair, please wait at least 14 days before you apply new hair color. This gives your hair a rest period between the perm, relaxer or bleach, and the coloring. Be sure to wash and deep condition during this 14 day period. We do not recommend Shade 10 NB or Les Blondissimes on relaxed or bleached hair as discoloring or breakage may occur.
What is the shelf life, expiration of my Superior Preference hair color? Superior Preference products have been tested to have at least a 3-year shelf life if unopened and stored at normal room temperature. If your product looks and smells the way it normally does, it is good to use. If the colorant is almost black or very dark and you cannot see through it, discard and call the consumer command center. The CCC number is located on the side panel of the carton.
How do I go from being darker to lighter? Hair dye cannot predictably lighten another color. If you give yourself 4-6 weeks in between your color, you can apply the lighter shade as a root application and let the color of your ends soften more naturally. As they get lighter you can change your shade and only apply the new color to the ends for a few minutes so they do not get too dark.
What is the difference between Superior Preference and Excellence Crème? Excellence has more of an opaque gray coverage. If you are noticing that the Preference is not covering your stubborn grays well enough, then you might want to switch to the Excellence Crème.
How can I bleach my hair at home? Bleaching all over at home? Try Feria Absolute Platinum. It is an ammonia free on scalp bleach. Superior Preference does not have a bleaching offering.
How can I try Balayage at home? Balayage is a technique where the lightened bleach is mostly applied to the mid lengths and ends, less around the scalp or root area. This can be done with any highlight kit, just concentrate on applying the bleach/lightener away from the top of your hair.
How can I get Ombre hair at home? Ombre is lightened ends, but with a more deliberate line of where the bleach/lightener begins, not as diffused as a balayage. With ombre you can have a strong straight line in your hair or you can create a softer transition by taking some bigger pieces of your hair and lightening them. We recommend you use the Feria Ombre Kit.
How do I get highlights with Preference? You can highlight with Preference by mixing the color and selecting some strands to lighten. It is more successful if you have no color on your hair. Pick a shade that is at least 2 levels lighter than hair color to create the highlights. If you color your hair and you like it, use a shade of that is 2 levels darker to create contrast, similar to a low light.

Product description

Color:Dark Brown

Product Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Brand Story

By L'Oreal Paris

See all Product description

Product details

Color: Dark Brown
  • Product Dimensions: 2.4 x 3.6 x 6.2 inches ; 3.2 ounces
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Domestic Shipping: Amazon only ships this item within the contiguous 48 United States. Other Sellers on Amazon may ship this item to Alaska, Hawaii and US Territories.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B000RDLAIG
  • UPC: 885158775211 071249253038
  • Item model number: 4
  • Batteries 1 AAA batteries required.
  • Average Customer Review: 4.1 out of 5 stars 1,426 customer reviews
  • Amazon Best Sellers Rank: #20,455 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
  • Would you like to tell us about a lower price?


Important information

Safety Warning
Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.

Ingredients
Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1055875 L'OREAL PARIS - PREFERENCE - Nuance 4 US INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE PENTASODIUM PENTETATE AMMONIUM ACETATE PARFUM / FRAGRANCE p-PHENYLENEDIAMINE SODIUM METABISULFITE RESORCINOL ERYTHORBIC ACID N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE m-AMINOPHENOL HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL ALPHA-ISOMETHYL IONONE EUGENOL 2,4-DIAMINOPHENOXYETHANOL HCl LINALOOL CITRONELLOL FIL CODE D33262/3 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18 Formula 1087166 K After Color Conditioner Préférence INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1

Directions
Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box.

Customer Questions & Answers

Customer Reviews

Rated by customers interested in
Hair Coloring
4.0 out of 5 stars
4.0 out of 5 stars
Beauty Products
3.9 out of 5 stars
3.9 out of 5 stars
Skin Care
3.9 out of 5 stars
3.9 out of 5 stars

Read reviews that mention

Top customer reviews

April 10, 2017
Color: Extra Light Natural Blonde LB-02|Verified Purchase
review imagereview imagereview image
190 people found this helpful
|Comment|Report abuse
August 27, 2016
Color: Lightest Ash Blonde|Verified Purchase
review image
81 people found this helpful
|Comment|Report abuse
February 20, 2016
Color: Cool Medium Brown|Verified Purchase
review imagereview imagereview imagereview imagereview imagereview image
139 people found this helpful
|Comment|Report abuse
March 4, 2017
Color: Extra Light Natural Blonde LB-02|Verified Purchase
22 people found this helpful
|Comment|Report abuse