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From the manufacturer
Color Protection + Neutralize Brass
EverPure Purple System
Sulfate-free EverPure Purple System with hibiscus + purple dye neutralizes brassiness, deeply moisturizes and leaves hair brighter. For all blonde, bleached, highlighted brunettes and silver hair. Use EverPure Purple Shampoo & Conditioner 2-3 times a week instead of usual shampoo. For more intense results, gradually increase leave-in time and frequency of use and try Anti-Brass Purple Mask for extra toning power.
Our Purest Respect for Your Hair
Validated By Hair Colorists
Validated by an internal expert team of professional hair colorists with extensive in person testing.
Premium Level Formulas
100% free of sulfates, parabens, and harsh salts so it’s always gentle on colored hair. Gluten-free, vegan.
Purple Pigments + Hibiscus
EverPure Purple system is enriched with purple pigments and hibiscus to tone brassy yellow and orange tones, leaving hair brighter.
Lush Lather, Rich Conditioning
Experience gentle cleansing with a lush, luxurious lather, rich conditioners and a fresh, aromatic fragrance that blooms with EverPure Purple.
Powerful Results: Color Protection+ Neutralizes Brass
Blonde Hair
Bleached Hair
Highlighted Brunette Hair
Silver and Grey Hair
Your Brightest Blonde with EverPure
Purple Shampoo |
Purple Conditioner |
Anti Brass Purple Mask |
Bond Shampoo |
Bond Conditioner |
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Product Type
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Shampoo | Conditioner | Treatment | Shampoo | Conditioner |
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Product Benefit
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Neutralizes Brass | Neutralizes Brass | Neutralizes Brass | Strengthens Weak Hair | Strengthens Weak Hair |
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Usage
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Use 2-3x a Week | Follow Shampoo 2-3x a Week | Follow Shampoo 1x a Week | Use On all Other Wash Days | Use On all Other Wash Days |
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Key Ingredient
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Hibiscus + Purple Dye | Hibiscus + Purple Dye | Hibiscus + Purple Dye | StrongCore Science | StrongCore Science |
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Sulfate and Paraben-Free
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✔ | ✔ | ✔ | ✔ | ✔ |
Purple Shampoo
Find Your EverPure
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Color Protection |
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Blonde, Highlights |
Hair Type |
Weak, Damaged Hair |
Neutralizes Brass |
Benefit |
Strengthens, Repairs |
Daily Use |
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Sulfate-Free |
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Paraben-Free |
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Vegan |
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Color Protection |
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Blonde, Highlights |
Hair Type |
Blonde, Highlights |
Neutralizes Brass |
Benefit |
Brightens Blonde |
Daily Use |
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Sulfate-Free |
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Paraben-Free |
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Vegan |
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Color Protection |
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Blonde, Highlights |
Hair Type |
Dry Hair |
Neutralizes Brass |
Benefit |
Quenches Dryness |
Daily Use |
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Sulfate-Free |
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Paraben-Free |
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Vegan |
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Color Protection |
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Blonde, Highlights |
Hair Type |
Oily, Normal, Dry |
Neutralizes Brass |
Benefit |
Invigorates Scalp |
Daily Use |
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Sulfate-Free |
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Paraben-Free |
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Vegan |
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Compare with similar items
Customer Questions & Answers
Customer reviews
Top reviews from the United States
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Reviewed in the United States on February 4, 2020
Size: 6.8 fl. OzStyle: ConditionerVerified Purchase
Will not turn platinum purple
By Linda A. Maxwell on February 4, 2020
I was pleasantly surprised and impressed with this shampoo/conditioner on first use. My hair is platinum, very very cool blonde/white, and I've always had issues with salon blue shampoos turning my hair purple. This works just as well at reducing the yellow as salon brands, without dyeing my hair. I left the shampoo in for about 2 min and the conditioner at my roots for about 3, but immediately washing the conditioner from my ends which appear lighter (why they always dye purple). Excited to see continued results as I keep using this- I normally can't use blue shampoo for about a week trying to get the purple dye out of my hair.
By Linda A. Maxwell on February 4, 2020
Images in this review
Reviewed in the United States on September 15, 2019
Size: 6.8 fl. OzStyle: ShampooVerified Purchase
Reviewed in the United States on August 5, 2019
Size: 6.8 fl. OzStyle: ShampooVerified Purchase
Reviewed in the United States on July 31, 2019
Size: 6.8 fl. OzStyle: ConditionerVerified Purchase
Reviewed in the United States on July 11, 2019
Size: 6.8 fl. OzStyle: ShampooVerified Purchase
Reviewed in the United States on August 11, 2019
Size: 6.8 fl. OzStyle: ConditionerVerified Purchase
Reviewed in the United States on July 14, 2019
Size: 6.8 fl. OzStyle: ConditionerVerified Purchase
Top reviews from other countries
Charlie
Out performs prestige brands
Reviewed in Canada on January 5, 2021Size: 6.8 fl. OzStyle: ShampooVerified Purchase
Snowballz
Did more then expected!
Reviewed in Canada on April 25, 2021Size: 3 fl. OzStyle: MaskVerified Purchase
notsobbq
Not for me
Reviewed in Canada on April 23, 2021Size: 3 fl. OzStyle: MaskVerified Purchase
Vicki
Hair didn’t absorb much of the color.
Reviewed in Canada on July 20, 2020Size: 6.8 fl. OzStyle: ShampooVerified Purchase
Wendy Corriveau
Great at removing brassiness
Reviewed in Canada on April 29, 2021Size: 3 fl. OzStyle: MaskVerified Purchase
Great at removing brassiness
Reviewed in Canada on April 29, 2021
Disclosure: I received this product as part of a free promotion. My review on L’Oreal Paris Ever Pure Anti-Brass Purple Mask from Apr 29, 2021:Reviewed in Canada on April 29, 2021
I really loved how well this mask toned my hair. Due to Covid, I am months over due to have my hair re dyed. This mask wiped away the brassiness and yellow tones in my hair as well as made my natural hair colour a wonderful ashy brown. One tube was able to cover my mid back length hair and I probably used more than what was needed. The only negatives I have to say is that I really didn’t the smell of it and it really dried out my ends. I do feel that it should come with a conditioning mask for afterwards or at least recommend using one afterwards.
Images in this review
