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L'Oreal Paris Excellence To-Go 10-Minute Crème Coloring, Dark Brown 4

4.5 out of 5 stars 66 customer reviews
About the Product
  • Infuses hair deeply and develops brilliantly in just 10 minutes
  • Advanced conditioning formula smoothes your hair
  • Hydrates and helps protect from damage
  • Made in Paris


Product Description

Color: Dark Brown 4

Discover rich color and stronger-feeling hair—in just 10 minutes. Excellence To-Go gives you brilliantly beautiful color with 100% gray coverage. Advanced conditioners leave hair feeling soft, silky and stronger than before. No grays. No waiting. No dry-hair.

Product Details

Color: Dark Brown 4
  • Product Dimensions: 2.8 x 3.5 x 6.6 inches ; 8.5 ounces
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B002LKGK7E
  • UPC: 071249161449
  • Item model number: 071249161449
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (66 customer reviews)
  • Amazon Best Sellers Rank: #169,691 in Beauty (See Top 100 in Beauty)

Important Information

Ingredients
aqua/water/eau, cetearyl alcohol, ceceth-3, propylene glycol, laureth-12, oleth-30, ammonium chloride, lauric acid, ammonium hydroxide, hexadimethrine chloride, glycol distearate, ethanolamine, polyquaternium-22, silica dimethyl silylate, toluene-2,5-diamine, resorcinol, pentasodium pentetate, carbomer, 2-methylresorcinol, ammonium thiolactate, p-aminophenol, ascorbic acid, m-aminophenol, ci 77891/titanium dioxide, linalool, 6-hydroxyindole, butylphenyl methylpropional, 2-oleamido-1,3-octadecanediol, dimethicone, parfum/fragrance f.i.l. #d30483/2. 10 minute creme developer: aqua/water/eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. #f12850/13. after color conditioner: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, rubus fruticosus extract/blackberry fruit extract, mica, sodium pca, theobroma cacao butter/ cocoa seed butter, juglans regia (walnut) seed oil, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, camellia sinensis extract/camellia sinensis leaf extract, methylparaben, parfum/fragrance f.i.l. #c30471/2.

Directions
Read and follow the insert.
Store between 50°F and 80°F.

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Color: Medium Golden Blonde 8G Verified Purchase
I have been using boxed hair dye for more years than I care to mention.

This dye has a very soft scent, covers gray and dark hair well, and takes only 10 minutes! What more could you ask for?

I dye my hair more often than they suggest, because I hate the re-growth look, and it is gentle and I have no issues using it every couple of weeks or so.

AND I love the conditioner that comes with it, I use it everyday. I leave it in my hair (I have very curly hair) and it keeps the frizz down without weighing down my curls!

My hair is softer with this hair dye and less frizzy and dry than with the other brand I had been using.

I highly recommend it!!
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Color: Medium Reddish Brown 5RB
As a nursing Mom I wanted something fast and perhaps less harmful at least since it was in contact with me for a shorter time. I thought it was great, smelled the same or better than longer dyes and lasted as long as the regular dye. I am not picky on color as I don't mind trying new ones, but this is my favorite shade. My only complaint, they no longer carry it in stores near me. L'Oreal remains the only dye I do myself. Others have left me looking like Bozo the clown. and, at nearly 50% gray, the coverage always looks great and lasts long.
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Color: Dark Blonde 7
If I didn't have gray to cover, I would probably love this product. The color is pretty (Medium golden brown) - although as another reviewer said, in some places it just didn't "take." My hair is soft and shiny. I'm not crazy about the smell, but I can live with that.

However, I am also about 80% gray and my gray roots are only lightly tinted. I will have to do this over again in a couple of days (after I let me hair rest a bit). Nowhere are the grays covered well. I've been using L'Oreal for a long time and I have colored my hair myself for many years - more often than not - so I know what I'm doing and I know the results I get with other L'Oreal products, and this just isn't it.

Sorry, L'Oreal, the 20 minutes you save me just isn't worth the sub-par results.
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I really wanted to love this...coloring my hair in 10 minutes! But I am 90% gray and it just didn't cover my roots. I even tried it a week later and STILL wouldn't cover my roots. On the plus side, the color is gorgeous - not too red, just the right amount, and dazzling blond. And my hair definitely feels softer and healthier than when I usually dye it. So if you don't have lots of gray, go for it! Otherwise, help ME find a 10-minute color that will cover grays! Hint it's NOT Nice 'n Easy PEFECT 10 which turned my hair RED.
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Color: Medium Reddish Brown 5RB
I was in the hair dye aisle, looking for the perfect color and the "Medium Reddish Brown" appealed to me immediately. I actually compared between Loreal's Excellence to Go--a product that promised to color my hair in just 10 minutes (20, with prep)--with other L'Oreal products. I was feeling good about the brand because I'd had decent results just a few months ago I had good results. My roots were showing and I was just ready for a change. Preparation was typical and soon I was coating my head with dye. Although ammonia free, this product definitely has a stronger smell than Loral's Superior Preference dye. My hair was saturated and I opted for some extra dye just to be sure. I was in the shower and rinsing the dye before long. I gave it a couple extra minutes because I wasn't sure if 10 minutes would be long enough. Although I cold see the red tint through red hair, it just didn't seem enough. After drying, I was shocked to see complete areas where the dye did not take. I was stripey! I went back and applied the rest of the bottle to my hair, rinsed and dried again. Although not as stripey, it's definitely not a good covering dye.

What really bothers me, however, is that the dye is not true to color AT ALL. I expect some variation but when the box shows a very clearly, medium-oranged-based-red, I expect something in the realm of it. I got a medium/dark PURPLE based red. It looks a little better in the sunlight than inside light and I'm going to sleep on it to see if I hate it in the morning. Unfortunately, because it's so dark, there's few options available in terms of color correction. Hopefully, it'll fade quickly as it's a red dye. Although, that really wouldn't say much for the product, either.
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Color: Medium Ash Blonde 7.5A
Absolutely beautiful! Shiny and a beautiful chestnut brown with a slight hint of red in the sun. I used 7 Dark Blonde and left it on for 15 minutes. My original hair color is dark brunette...almost black. It covered my grays better than my salon hairdresser does. This is the third time I've used it & I will never go back to my salon. I comb it out, drench the roots and crown with the color, and rub it in thoroughly to a lather. I then squeeze some on my palms and run it through my hair from root to end all over. Finally I drench the roots again and rub, twist it into a bun, and then rinse after 15 min. Final step is to use the conditioner -AMAZING- rinse, dry, and style. Every 6 weeks, I Do It again. It takes 5 minutes to apply. I can't believe all of the time I have wasted through the years with caps and foil at the salon. I have 40 minutes in this from start to finish...and this includes blow drying my shoulder length hair.
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