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L'Oreal Paris

L'Oreal Paris Excellence Creme Hair Color, Red Penny 7R (Packaging may vary)

4.4 out of 5 stars 1,031 customer reviews
| 73 answered questions
About the Product
  • Triple protection permanent hair color that revitalizes and protects hair from the inside and out
  • The richest colors provide radiant color to revitalize hair
  • 100% long-lasting gray coverage compared to each leading competitor's top selling brand
Special Shipping Information: This product may not be available for 1 or 2 day shipping due to federal regulations that require it to ship via ground ship methods only. This product can only be shipped within the 48 contiguous states.


Frequently Bought Together

  • L'Oreal Paris Excellence Creme Hair Color, Red Penny 7R (Packaging may vary)
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  • Lysol Disinfecting Wipes Value Pack, Lemon & Lime Blossom, 240 Wipes (3 Packs of 80 Wipes)
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  • Finish All in 1 Powerball Mega Pack, 90 Tablets, Super Charged Automatic Dishwasher Detergent, Fresh Scent
Total price: $30.43
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L'Oreal Paris Excellence Creme Hair Color, Red Penny 7R...
$6.99 Add-on
$14.95


Product Description

Color: 7R Red Penny

Product Description

For soft, luminous streaks of light discover excellence crème lights. The gentle, non-drip formula lets you create creamy, beautifully blended highlights in a few simple steps. The result: rich, radiant highlights and not a gray in sight.

From the Manufacturer

Having trouble finding the right shade? Questions on how to apply your L'Oreal Paris Hair Color product? Ask a L'Oreal Hair Color Expert.


If you have a question about a L'Oreal Paris Hair Color product, talk to one of our L’Oreal Customer Care representatives.


Phone: 1-888-768-2914

Monday-Friday, 9:00 AM-5:30PM ET


Product Details

Color: 7R Red Penny
  • Product Dimensions: 2.8 x 3.6 x 6.6 inches ; 9.6 ounces
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B000VWKIMC
  • UPC: 071249210673
  • Item model number: A03517
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (1,031 customer reviews)
  • Amazon Best Sellers Rank: #13,186 in Beauty (See Top 100 in Beauty)

From the Manufacturer

Superior Preference Féria Excellence Crème Age Perfect Root Cover Up Preference Mousse Absolue
Choose This Brand For: Fade-defying color & shine Bold, fashion-inspired looks Maximum gray coverage Specifically Designed For Mature hair 3 Seconds to Flawless Roots Automatic & reusable haircolor
Color Result Luminous color full of tones and reflects Multi-faceted, shimmering color with 3X highlights Rich, uniform color Layered tones, skin-flattering color Quick and easy gray coverage. Fresh, brilliant,multi-tonal color
Grey Coverage Blends away gray Not recommended 100% coverage even on stubborn grays For Predominantly Gray hair 100% Up to 75%
Form Liquid Gel Liquid Gel Crème Crème Aerosol Spray Mousse
Permanency Permanent Permanent Permanent Permanent Temporary Permanent

Important Information

Ingredients
Water, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Lauric Acid, Glycol Distearate, Polyquaternium-22, Ethanolamine, Silica Dimethyl Silylate, Pentasodium Pentetate, Fragrance, Ammonium Thiolactate, Carbomer, Ascorbic Acid, 4-Amino-2-Hydroxytoluene, P-Aminophenol, Ci77891/Titanium Dioxide, 2-Methyl-5-Hydroxyethylaminophenol, Linalool, P-Phenyl-Enediamine, 2-Amino-3-Hydroxypyridine, Butylphenyl Methylpropional, Resorcinol, M-Aminophenol, Dimethicone. Protective Creme Developer: Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-30, Glycerin, Penta-Sodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate. Protective Pre-Color Serum: Water, Cetearyl Alcohol, Glycerin, Trideceth-2 Carboxamide, Mea, Ceteareth-30, Phenoxyethanol, Fragrance, Hexadimethrine Chloride, Methylparaben, Polyquaternium-22, Pentasodium Pentetate, Hydrolyzed Oats, Butylparaben, Ethylparaben, Linalool, Benzyl Salicylate, Propylparaben, Isobutylparaben, Citric Acid, Amyl Cinnamal, Benzyl Benzoate, Citronellol, Geraniol, 2-Oleamido-1, 3-Octadecanediol. Protective Ceramide-Protein Conditioner: Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Trideceth-12, Chlorhexidine Dihydrochloride, Penthenol, Candelilla Wax, Benzyl Salicylate, 2-Oleamido-1, 3-Octadecanediol, Alpha-Isomethyl Ionone, Methylparaben, Cetrimonium Chloride, Citronellol, Butylphenyl Methylpropional, Fragrance.

Directions
Please see instructions enclosed in package.

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Color: 8RB Medium Reddish Blonde Verified Purchase
Thought I should take the time in writing my experiences in this, as I went through a lot of deliberation before dying my hair.

This was the first time dying my hair. I am a natural blonde, but kind of more mid-range shade. I wanted a really natural looking red, and nothing too dramatic as to make too much notice of myself. I also was worried that my natural color would somehow be damaged or I'd never be able to go back to it after dying.

I've attached a photo, the left being me before, then the two on the right after using the dye on the first day. This was about 3 ish weeks ago.

I was initially very happy. The application process was simple and easy to follow (yes there is a horrible smell, but what can you expect. I didn't think it was too bad though, just give some ventilation) and initially looks much brighter before you rinse it out...Don't get nervous. Afterwards, the product yielded a nice kind of copper / penny color. It looked natural in my opinion, but can sometimes be difficult to discern under different lights whether it is brown, blonde, or red. It's a little darker than I was also hoping for, but I think that is dependent on your natural shade.

After several washes now with normal shampoo and the conditioner they provided in the box, my hair now 3 ish weeks later is still red, but to me in my bathroom light, can fool me into thinking I am still blonde. Again, it depends on the light you are under. It's definitely not as noticeable to me as when I first had this done. So if you're worried like I was about ever going back to your natural color, don't be. But, from what I hear, dying and staying red is one of the hardest colors to maintain as it is.

All in all, pretty satisfied with the outcome, and did meet my expectations of what my initial hair dying process might be like. Hope this helps anyone out there on the fence about the product!
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Color: 6BB Light Beige Brown Verified Purchase
Best box hair dye yet! I previously had bleach blonde hair (my hair is naturally medium brown). As you can probably guess my hair was in the worst possible shape after bleaching it for 2 years straight. It became very dry & I had to keep cutting it shorter & shorter since it just broke off all over. (I don't recommend ever bleaching your hair ever if you want to keep your long hair long or keep a specific hair style - the bleach won't allow you to keep a specific hair cut - I promise that). I began to use the at home Loreal Excellence hair dye & slowly after not flat ironing & hair drying my hair but showering at night & letting it air dry, it has grown & is much longer & getting thicker. I've tried the other Loreal Superior Preference & it dries it a little more than the Excellence. I like the Pre-cream that you apply to your hair prior to hair dying. As for the color I'm a medium brown (more on the dark side than the light side). I used the color Light Beige Brown 6BB & it comes out very nice. I have a lot of red undertones & this is the perfect color for me to get rid of the red/brassiness. I highly recommend the Excellence Loreal brand to those that want to keep their hair in healthy condition & not have damage to their ends.

Update 10/19/2012: Not sure why others have made the comments below... I was hoping to help others & not sure why the criticism? This comment can show up on other sites, you should know that Amazon isn't JUST linked to Amazon but other sister sites. So next time just try to post about the product & not be nasty.
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Color: 5AB Mocha Ash Brown Verified Purchase
All boxed color comes with 20 volume developer (i.e., peroxide). The amount of peroxide in it will continue to lighten your hair each time you color, but you won't see the bleached-orange-brassy color your hair has turned until the colored dye wears off (usually 2 months after you use a boxed dye kit). I have medium ash brown hair, naturally, but every ash brown boxed dye kit I try would make my hair RED (and make me terribly mad). Ask anyone who is trying to achieve an ASH color...they DO NOT want to end up with RED hair!!! Yet, that's what many women get, time after time with boxed color kits. After a lot of Googling over the past few days I found out that the strong developer that comes in boxed kits is to blame (not the color itself).

So, I ordered two boxes of the 5AB (a=ash, b=blonde?) ash mocha brown from Amazon--I have a lot of hair (past my shoulders). Then I went to Sally's and bought a bottle of 10 volume developer and threw away the boxed kit's 20 volume developer! That's right ladies...throw that crap away.

Using a lower volume of peroxide (i.e. 10, or even 5) *should* stop your hair from continuing to get bleached (and turn orange underneath the fresh color you're just putting on). The 10 volume developer will open up the hair cuticle just enough to let the color in (and keep it in for a few months) without continuing to lighten/bleach your new growth or your already-bleached orange/brassy old-growth hair. Combining the color dye with a 10 volume developer is being called demi-permanent these days, and it is supposed to be a deposit-only coloring option (as opposed to stronger developers which simultaneously bleach/lighten your hair AND deposit color).
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