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The LUCK Principle: Business Results at the Intersection of People and Profit Paperback – December 3, 2016
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"Business is about people. This book will transform your people strategy. Buy it, apply it, and pass it on to your CMO, CIO and HR Director." - Chris Elmore, Author, The Argument to Automate
"Everything in business and in life starts and ends with people. The LUCK Principle brings this to life through a story that is as inspiring as it is actionable. Whether for business or private life, LUCK is all you need." - Denyse Drummond-Dunn, Author, Winning Customer Centricity
"Simple, memorable, and powerful, The LUCK Principle will help any organization embrace their humanity in ways that improve performance both inside and out. We could all stand to have a little more LUCK in our lives." - Jeff Rohrs, Author, Audience
About the Author
Geoff Ables is an author, entrepreneur, keynote speaker, and is widely regarded as a thought leader on customer and employee engagement. Geoff's insights have been featured in EuroForum, BusinessWeek, USA Today, The Microsoft CRM Bible, The CRM Project Management Handbook, the Employee Communications Forum, and other venues.
In 2002 he founded C5 Insight, a customer relationship and employee collaboration advisory firm. C5 has twice been named to the Inc. 5000 list of fastest growing companies and has advised hundreds of organizations on CRM, intranet, sales, marketing, customer care, and digital workplace initiatives.
Geoff wrote The LUCK Principle to bring the concepts of successful people-centric workplaces within reach of every person in every organization. His inspiration for many of the stories in the book comes from his experience as both CIO and CMO, his job with Young Life, his love of work, his avid enthusiasm for motorcycles and wine (generally not at the same time), and his family.
Find him online at c5insight.com, geoffables.com, and @c5geoff on twitter.
Top customer reviews
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I work in government but LUCK is easily transferable to my environment and I plan to give several copies to my co-workers. In an age when technology clearly offers so much but has become almost an end in itself, finding a balanced approach to making that technology for work humans instead of the other way around is no small task. Using LUCK as a construct to reconsider human interactions and technology tools to enhance those interactions is clearly worth consideration.
I highly recommend this book for anyone trying to maximize the effectiveness of their organization--business or otherwise. And you might be surprised at how much deeper it goes than business.