Lacy Boggs
What does it take to have a blog that actually makes an impact for your business? It all starts with strategy. Lacy Boggs is a content marketing strategist, author of "Make a Killing With Content," and director of The Content Direction Agency. She helps small businesses and solopreneurs to teach them how to drive their own content marketing with strategies and frameworks that make content easier and more effective to produce.
I help small business owners connect the dots between content and sales. If you've ever had questions about content marketing (is it just blogging? is there more to it than that?) I want to be your one-stop-shop for answers.
Lacy has helped hundreds of small business owners stop feeling panicked every time they sit down to write a blog, develop a strategy that turns readers into customers, and understand the power of working backwards to create a path to sales with their content.
Whether you sell physical products, information products, or services, Lacy can help you create a blog that turns readers into buyers.
For more FREE resources, visit lacyboggs.com/library
I help small business owners connect the dots between content and sales. If you've ever had questions about content marketing (is it just blogging? is there more to it than that?) I want to be your one-stop-shop for answers.
Lacy has helped hundreds of small business owners stop feeling panicked every time they sit down to write a blog, develop a strategy that turns readers into customers, and understand the power of working backwards to create a path to sales with their content.
Whether you sell physical products, information products, or services, Lacy can help you create a blog that turns readers into buyers.
For more FREE resources, visit lacyboggs.com/library
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Blog postWe’ve been jamming about innovation lately: Why you should innovate with your content marketing, what that actually means, and how to go about it.
But today I want to give you a bit of a warning. A caveat.
Innovation for innovation’s sake can be a distraction.
Wait, wait, wait. Hold up, Lacy. You just got done telling us we MUST innovate. And now you’re going to tell us it might be a bad idea?
Here’s the thing:
Innovation is good. &nbsYesterday Read more -
Blog postSo what we’ve basically been talking about here is thinking outside the box, getting creative. But how do you actually DO that?
Here’s what normally happens: we see someone doing something on the internet — or, more often, we see a LOT of someones doing something on the internet — and we decide to try it for ourselves.
But once something reaches a critical mass of popularity, it’s no longer as useful at helping you stand out. Think about our spotlight metaphor; if1 week ago Read more -
Blog postRecently, I was doing a Tag-Me Thursday (I do them pretty much weekly in my Facebook group, where you can tag me and ask me anything!) and someone commented:
Everyone keeps using these terms “Valuable content” “Detailed post” “Helpful content” – what do these even mean? What is valuable -How do you know if you have produced valuable post/content or is it all fluff?
I often think valuable has to be this life -changing thing, but I gather from your previous answers, it do2 weeks ago Read more -
Blog postSet your timer for 60 seconds.
How much content do you think is produced in that amount of time across the internet?
156 million emails sent. 452,000 Tweets. And that doesn’t even include blog posts!
If we take the counter from Worldometers as fact, more than 4 million blog posts are published every day, which comes out to nearly 2,800 posts per minute.
*Ding!*
We’ve officially reached peak content.
What is peak content? Peak co3 weeks ago Read more -
Blog postOver the last few weeks, I’ve been noticing a few trends when it comes to the current state of content marketing. The biggest of these is this: What got us here, won’t get you to the next level.
What I mean by that is that the advice that we’ve all been hearing (and, if you’re me, repeating) about blogging, social media, email, content in general is starting to become obsolete. For example
Used to be you were supposed to blog all the time — daily, or multiple times a day4 weeks ago Read more -
Blog postMany years ago (we won’t say how many) I took a geology class in college. What a film major needed with geology — other than a science credit — is still a mystery, but I remember my geology teacher ranting about how people think mountains are somehow PUSHED up from underground fully formed. And she attributed this misinformation to an old Disney cartoon.
(I tried really hard to locate it for a .gif, but to no avail.)
I think I know how she feels, because there’s a common misco1 month ago Read more -
Blog postI got to have coffee last week with two hot shot business strategists here in Denver, and we talked content marketing and business strategy for two hours. It was so great I actually forgot to buy myself a coffee. #nerds
My buddy Greg of System.ly was telling us about his awesome version of the customer awareness spectrum as it relates to automated email funnels, and it involves (at least) three separate funnels to help capture and nurture customers at different stages o1 month ago Read more -
Blog postOver the last few posts, we’ve covered the importance of strategic execution in content marketing, how to define a goal for your content, and the value of understanding your key performance indicators to know if you’re making progress on that goal.
But… Now what?
Once you know where you want to go, how do you actually get there?
This is the part of content marketing strategy where a lot of people get bogged down. They want to move their business forward usin2 months ago Read more -
Blog postSo far, we’ve established that in order to be successful with content marketing in your business, you need to focus on strategic execution — that sweet spot between strategy and tactics — and that in order to come up with a strategy you can execute on, you must first understand your content marketing goals.
Let’s pretend for a moment that you’ve gotten both those steps down: How will you know if your strategic execution is working as you go along?
The answer is metrics. <2 months ago Read more -
Blog postContent marketing strategy really comes down to asking yourself one question:
“Does this move me closer to my goal?”
Chasing tactics is all about the next shiny object. If you’re a Harry Potter fan or saw the new “Fantastic Beasts” movie, think of tactics like a Niffler; it’s obsessed with seeking out all the shiny objects it can find and collecting them — to the point where its little pouch is overflowing with treasures. But it doesn’t do anything with any of those shiny obje2 months ago Read more
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