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Showing 1-7 of 7 reviews(4 star, Verified Purchases). See all 140 reviews
on June 8, 2015
This is a great basic reference book to understand how to optimize. If you have no clue what you are doing, this is a great place to start. It was recommended by a highly-technical expert to jump start my entry into landing pages and optimization.
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on November 1, 2013
While this book was only somewhat helpful for me as freelance consultant who helps small- to mid-size businesses take their clunky sites to the next level, I still give it 4 stars. The authors' conceptual framework was spot-on and written at just the right level. They make an excellent case for clarity and simplicity and gave solid explanations for each of their points. Their profiles of the different types of managers that consultants must deal with--IT, Design, Marketing, etc.--were so perceptive they made me laugh.

But the book has a split personality. The first half seems to be written for a wide audience, the second half for high-level consultant practitioners. When the book jumped to the formulas, statistical considerations, and significant limitations of each optimization technique it became clear that they were talking to a different audience.

Their optimizing techniques require large traffic volume--in the thousands of visitors. The techniques are impossible to apply for smaller businesses. Large sites can gain significant advantage from slim rates of improvement. Smaller sites don't have the same opportunities. The return on investment isn't there.

From my perspective, I would have appreciated suggestions for how to optimize (and perhaps it would need to be another term) sites that just don't have a high volume of traffic and I was disappointed that the book did not address the volume issue more thoroughly. I ended the book knowing that my clients could not benefit from true optimization, and perhaps that's not a bad thing. I've been warned away from scattershot A/B testing of button colors! One less thing to worry about.

On my wish list for this book, I would have appreciated more insights on the different kinds of landing pages, the special needs of the homepage as a landing page for different types of businesses and volume of products and services, and optimizing for leads vs. sales. More real-life examples with specific information on the actual results and return on investment for the optimization effort would have made the book more "definitive". Perhaps in the next edition!
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on February 6, 2010
Great landing pages can be the difference between success and failure in a lead-gen program. Having great landing pages is, as Ash clearly explains, is a matter of art and science. He spends a lot dealing with the psychology of the visitor since this is such a critical part of good landing page design. This is not a landing page how-to manual. It is mostly a conceptual book with a lot of food-for-thought items and topics that will require more research on the part of readers. Even so, this is a great guide to landing page concepts.
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on February 20, 2013
The book on the Kindle version for Android does NOT support Black background with White font!

In regards to the content itself, you can't get any better that this book. Amazing. If you are serious about conversion optimizing, you need this book.

Come on publisher > add support for Black background!
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on October 11, 2009
"I've seen the author speak on several occasions and really like this book, thought the second half is heavy on statistical analysis. I had to really think back to my statistical classes in undergrad. Would recommend for Internet marketers but not beginners."
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on December 11, 2008
If you've ever read a marketing book the lesson is not on the lines of the book but what's written between them. If you can deconstruct how the book was sold to you you win. The content is seldom useful for much more than getting excited about learning the lesson that never arrives.

And this is no accident. Marketers are magicians, and magicians never give away their best secrets. So we shouldn't be surprised when we don't get the deepest darkest secrets in a book they so willingly published to have us buy.

Having said that this book did in fact provide facts (yes, actual facts) about online marketing design and implementation. Much more than other book son the subject. So many in fact, that the book is half full of them. While you can't buy just half the book, I would recommend you buy the entire book and learn what you can from one of the best in the industry. You're not going to get the whole picture, but you're going to get more than most other books are going to offer you. Remember, think "Why is he telling me this? What is he not telling me?"

Go forth and advertise.
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on December 18, 2014
We are just starting with this so only fast comment..looks affordable:)
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