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How Landing pages can be created to convert website traffic into business goals
on May 12, 2015
A great resource on how landing pages play an important role in converting traffic into business goals. Covers acquisition, conversion and retention. Which visitors can be converted with better landing page optimization? Type of conversions included advertising, research time on page, downloads, form fill outs, user generated comments/content, user account creation, subscriptions or a purchase. What are the user roles or personas: awareness, interested, decision, action. Web page design optimization techniques for conversion. Test and measure your landing page changes. What is the psychology of the visitor: who, what, where, when, why, how. What principles can be used with persuasion?