- Paperback: 170 pages
- Publisher: Routledge; 1 edition (December 15, 2017)
- Language: English
- ISBN-10: 0415806747
- ISBN-13: 978-0415806749
- Product Dimensions: 6 x 0.4 x 9 inches
- Shipping Weight: 9.9 ounces (View shipping rates and policies)
- Average Customer Review: Be the first to review this item
- Amazon Best Sellers Rank: #2,887,579 in Books (See Top 100 in Books)
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The Language of Branding: Theory, Strategies, and Tactics 1st Edition
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About the Author
Dawn Lerman is Professor of Marketing and Executive Director of the Center for Positive Marketing at Fordham University’s Gabelli School of Business, where she also serves as Associate Dean for Graduate Studies.
Robert J. Morais is Principal Emeritus of Weinman Schnee Morais, USA, and an Adjunct Professor at Columbia Business School, USA. A trained anthropologist, he has 35 years of experience working in advertising and marketing research for a range of global businesses.
David Luna is Professor and Chair of the Aaronson Department of Marketing and International Business at Baruch College, City University of New York, USA.
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