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The Language of Content Strategy Paperback – February 26, 2014
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Top Customer Reviews
I agree with other reviewers that the book is very well written. I recognize many of the contributors as people at the top of their field, so I expect them to be able to articulate their subject clearly. It's also a nifty marketing device to include information about each contributor in each section. So in that regard, the book is a useful reference and can be a quick read. I also salute the editors for pulling together so many related terms, many of which have significant overlap, in a way that clarifies rather than muddies the subject.
On the negative side, even though the book is well written, I found it to be dry.Read more ›
The title is clear about what this book is about: the language of content strategy. I appreciated the lexicon, and it made me wish this were part of a series, similar to A Very Short Introduction books. The Language of UX. The Language of IA.
I find that lexicons do more than define terms for us. In general, these collections function as overviews of a discipline. They explicitly state what matters to the discipline, and they also imply what matters to the discipline simply by the topics included and how those topics are defined. (Lexicons can also shed light on the discipline's history and can be fun for amateur etymologists.)
This book is a comprehensive overview of content strategy. As someone who has practiced some content strategy, I liked seeing where that work is situated. I liked that my work was defined by industry-standard terminology, and I found an appropriate way to talk about what I most like about content strategy - inventories, analysis, semantics, and taxonomies, and the editorial side rather than technical side (instead of "liking words and not code"). After reading this book, readers can be confident that they share a common language with practitioners, so hesitate to engage no more.
This lexicon lets you know what's important. Behind the scenes: repeatable, reusable, automated, and structured. For the consumer: personalized in every way - accessible, adaptive, translated, and localized as well as appropriate for grade level, device, location, and situation. "The right content, to the right audience, anytime, anywhere, on any device." (Abel)
Consider these words: architecture, engineering, matrix, model, optimization, and system.Read more ›
The book provides short texts written by 52 experts in the field of content strategy, with each text defining a term used in this field. I was afraid that reading a "dictionary" of content strategy terms might be tedious, but I very much enjoyed it. The language is crisp and dynamic, the descriptions read very well, and enough information is provided to clearly explain each term without drowning the reader with too many details. I often found myself underlining sections of the book and taking notes in the margins for topics I wanted to explore, and I know that I'll go back to this book for reference.
Each text also includes a short bio of the contributor, which allowed me to come up with a list of other books I want to read, as well as blogs and Twitter accounts I want to follow. Clearly, the editors gave much thought to the content and organisation of this book. They know content!
Most Recent Customer Reviews
It's not always easy to get the right content for your website, blog, and such so this book helps you perfect that strategy and make it easy for you to get started. Read morePublished 20 months ago by Romantique
I think why this book is important is that it shores up a set of working definitions for terms used about content and content strategy and does so in a concise, easy to digest... Read morePublished on May 18, 2014 by Kevin P. Nichols
A shared terminology is absolutely the basis on which a profession grows, and this book paves the way for ours to become even more recognised and valued. Read morePublished on April 9, 2014 by Lennie Beattie
Scott Abel and Rahel Bailie have used their many years of experience in their respective fields to give our still emerging content strategy industry a clear set of terms. Read morePublished on March 14, 2014 by Kevin Howarth
I could see this being useful for content strategists on larger teams or in an agency setting where clients want to know what they're getting on a proposal summary. Read morePublished on March 6, 2014 by Nicole Fenton
This is a good read for those who need an introduction to content strategy. Would be great for newbies, those who are interested in getting their feet wet and those who want to... Read morePublished on February 28, 2014 by Ahava Leibtag