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The Language of Content Strategy Paperback – February 26, 2014

4.4 out of 5 stars 16 customer reviews

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Product Details

  • Paperback: 138 pages
  • Publisher: XML Press (February 26, 2014)
  • Language: English
  • ISBN-10: 1937434346
  • ISBN-13: 978-1937434342
  • Product Dimensions: 5.5 x 0.3 x 8.5 inches
  • Shipping Weight: 6.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #818,786 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition
This book book can be useful for new content development professionals and experienced professionals. It might even have some value for people whose core job is not content strategy. For people new to content development, it can provide a valuable introduction to the many terms that circulate when discussing content strategy issues. For experienced content development pros or for people whose core job is not directly related to content development, the book can provide a language that describes many strategies and tactics your organization is already using, but perhaps without knowing it. For example, maybe someone at your company put together a rudimentary requirements matrix for a project, but no one calls it a requirements matrix. When you read the "Requirements Matrix" section of the book, you might think, "Ah! That's what we've been doing!" And the description of the requirements matrix in the book might actually enhance how you develop and utilize your own.

I agree with other reviewers that the book is very well written. I recognize many of the contributors as people at the top of their field, so I expect them to be able to articulate their subject clearly. It's also a nifty marketing device to include information about each contributor in each section. So in that regard, the book is a useful reference and can be a quick read. I also salute the editors for pulling together so many related terms, many of which have significant overlap, in a way that clarifies rather than muddies the subject.

On the negative side, even though the book is well written, I found it to be dry.
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Format: Paperback
It was more than ok, and I liked it.

The title is clear about what this book is about: the language of content strategy. I appreciated the lexicon, and it made me wish this were part of a series, similar to A Very Short Introduction books. The Language of UX. The Language of IA.

I find that lexicons do more than define terms for us. In general, these collections function as overviews of a discipline. They explicitly state what matters to the discipline, and they also imply what matters to the discipline simply by the topics included and how those topics are defined. (Lexicons can also shed light on the discipline's history and can be fun for amateur etymologists.)

This book is a comprehensive overview of content strategy. As someone who has practiced some content strategy, I liked seeing where that work is situated. I liked that my work was defined by industry-standard terminology, and I found an appropriate way to talk about what I most like about content strategy - inventories, analysis, semantics, and taxonomies, and the editorial side rather than technical side (instead of "liking words and not code"). After reading this book, readers can be confident that they share a common language with practitioners, so hesitate to engage no more.

This lexicon lets you know what's important. Behind the scenes: repeatable, reusable, automated, and structured. For the consumer: personalized in every way - accessible, adaptive, translated, and localized as well as appropriate for grade level, device, location, and situation. "The right content, to the right audience, anytime, anywhere, on any device." (Abel)

Consider these words: architecture, engineering, matrix, model, optimization, and system.
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Format: Kindle Edition Verified Purchase
These terms are important to my professional education. The format is perfect. The fact that 52 leaders in my field contributed makes this a must-have for technical communicators. Great job Scott & Rahel. Thanks!
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Format: Paperback
This is a very unique book that answers important questions about content strategy: What does it mean exactly? Why is it so important? And what on earth are transclusions, wireframes, and folksonomy?

The book provides short texts written by 52 experts in the field of content strategy, with each text defining a term used in this field. I was afraid that reading a "dictionary" of content strategy terms might be tedious, but I very much enjoyed it. The language is crisp and dynamic, the descriptions read very well, and enough information is provided to clearly explain each term without drowning the reader with too many details. I often found myself underlining sections of the book and taking notes in the margins for topics I wanted to explore, and I know that I'll go back to this book for reference.

Each text also includes a short bio of the contributor, which allowed me to come up with a list of other books I want to read, as well as blogs and Twitter accounts I want to follow. Clearly, the editors gave much thought to the content and organisation of this book. They know content!
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Format: Kindle Edition Verified Purchase
An excellent resource. To understand a new concept, first define the terms. How ideal to do just that along with making the acquaintance of many of the key pioneers in this new content strategy space.
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